Demographic and targeting criteria available on Pollfish

The first step to creating a survey in Pollfish is selecting your target audience. However, choosing a target audience can be a challenge if you’re unsure which segments are available or how to get started.

To ensure you’re reaching the right respondents, we’ve provided a full list of all the ways you can segment and select your target audience.

Targeting by Gender

  • Male
  • Female
  • Gender Quotas

Targeting by Age Range

  • Six preset age groups (16-17, 18-24, 25-34, 35-44, 45-44, 54+)
  • Specific Age groups (Min/Max)
  • Age Group Quotas
Your survey begins with age and gender targeting included.

Targeting by Geolocation

  • Country (over 160 countries available)
  • City
  • Region/ State
  • Radius (from physical location)
  • US Postal Code*
  • US Census Region*
  • US Census Division*
  • US Congressional District*
  • US DMA*

*Available in United States only

Targeting by Demographic Criteria 

Pollfish asks each respondent to complete a profile in advance of taking their survey and uses rolling profiling to ensure that answers are up-to-date. Targeting can be used to reach people meeting any of the following criteria.

Select demographic targeting data to reach audiences from all backgrounds.

Marital Status:

  • Single
  • Married
  • Divorced
  • Living with Partner
  • Separated
  • Widowed
  • Prefer not to say

Number of Children:

  • None
  • One
  • Two
  • Three
  • Four
  • Five
  • Six or more
  • Prefer not to say

Education:

  • Middle School
  • High School
  • Vocational/ Technical College
  • University
  • Post-Graduate

Employment:

  • Employed for wages
  • Self-employed
  • Unemployed and looking for work
  • Unemployed but not currently looking
  • Homemaker
  • Student
  • Military
  • Retired
  • Unable to Work
  • Other

Career:

  • Agriculture Forestry Fishing or Hunting
  • Arts and Entertainment or Recreation
  • Broadcasting
  • Construction
  • Education
  • Finance and Insurance
  • Government and Public Administration
  • Health and Social Assistance
  • Homemaker
  • Hotel and Food Services
  • Information—Other
  • Information—Services and Data
  • Legal Services
  • Manufacturing—Computer and Electronics
  • Manufacturing—Other
  • Military
  • Hotel and Food Services
  • Processing
  • Publishing
  • Real Estate, Rental, or Leasing
  • Religious
  • Retail
  • Scientific or Technical Services
  • Software
  • Telecommunications
  • Transportation and Warehousing
  • Energy/ Utilities/ Oil and Gas
  • Wholesale
  • Advertising
  • Automotive
  • Consulting
  • Fashion/ Apparel
  • Human Resources
  • Market Research
  • Marketing/ Sales
  • Shipping/ Distribution
  • Personal Services
  • Security
  • Other

Race/ Ethnicity:

  • Arab
  • Asian
  • Black
  • White
  • Hispanic
  • Latino
  • Multiracial
  • Other
  • Prefer not to Say

Household Income:

  • Lower I
  • Lower II
  • Middle I
  • Middle II
  • High I
  • High II
  • High III
  • Prefer Not To Say

Household income mapping varies by country. To see how this breaks down, see the full list under household income criteria by country.

Number of Employees

  • One
  • 2-5
  • 6-10
  • 11-25
  • 26-50
  • 51-100
  • 101-250
  • 251-500
  • 501-1000
  • 1001-5000
  • 5000+
  • I don’t work
  • Prefer not to say

Organization Role

  • Owner or Partner
  • President/ CEO/ Chairperson
  • C-Level Executive
  • Middle Management
  • Chief Financial Officer (CFO)
  • Chief Technical Officer (CTO)
  • Senior Management
  • Director
  • HR Manager
  • Supply Manager
  • Project Management
  • Business Administrator
  • Supervisor
  • Administrative/ Clerical
  • Craftsman
  • Foreman
  • Technical Staff
  • Sales Staff
  • Buyer/ Purchasing Staff
  • Other non management staff
  • Prefer not to say

Targeting by Mobile Device Criteria

OS Platform

  • Android
  • iOS
  • Web
  • Windows Phone

Manufacturer

  • Acer
  • Apple
  • Blackberry
  • Carrefour
  • Google
  • Samsung
  • ..and more. (Due to our rapidly refreshing audience, it’s best to type the name of the manufacturer you are looking for into the dropdown search for the most up-to-date list of who we support)

Mobile Carrier

  • AT&T
  • B-Mobile (BT)
  • Bell
  • China Mobile
  • T-Mobile
  • Telstra
  • Tesco
  • Softbank
  • Sprint
  • Verizon
  • Vodafone
  • ..and more. (Due to our rapidly refreshing audience, it’s best to type the mobile carrier you are looking for into the dropdown search for the most up-to-date list of who we support)

Pollfish offers 3 screening questions to help you define your audience even further. You can also use these to narrow in on specific behaviors, beliefs, or motivations of your target audience. Be sure to check out our post on how to use screening questions effectively to get the most out of them.

Use screening questions to hone in on behaviors and beliefs of your target audience.

Once you have selected your targeting criteria, you’ll see a preview of your audience makeup on the right side of your dashboard, along with an estimated time to completion. Review how to set up targeting with our video to get started.