How to Use Concept Rules in Your Monadic and Sequential Survey

What can I achieve with concept rules?

With concept rules, you can differentiate the follow-up questions a respondent gets and obtain better insights from the test. The evaluation questions of the test will remain the same for all concepts, no logic can be applied within the questions of the test.

By using concept rules in your monadic or sequential test, you can direct the respondent – after he finishes with the evaluation questions, to follow-up questions curated specifically for the concept or concepts he got.

For example, for a monadic test, you can make follow-up comparison questions that test how a respondent perceives the product he saw in comparison to another one.

How do concept rules work?

You can apply concept rules at the AB group, so that when the respondent finishes with the questions of the AB, to be redirected to a specific question outside of the group based on the concept they got.

You can also apply complex rules containing concept rules, in the case you want to combine specific answers from regular questions with concepts shown.

  1. Add a monadic or sequential test to your survey
  2. Open the logic page

A. For simple rules:

  1. Select the question or the ab test group, you want to apply the rules
  2. In the rule, you can select the “if concept at” and pick the concept you want to apply the rule
  3. You can add rules for all concepts or for some of the concepts

For example, let’s assume that you want to conduct a monadic test for 3 soft drinks, and have the respondents compare 2 out of these 3 in the case they got one of these 2 in their monadic.

Pollfish Researcher Dashboard

B. For complex rules, combining concepts with answer questions:

i. Select the question or the ab test group, you want to apply the rules

ii. In the rule, you can select the “if concept at” to pick the concept you want to apply the rule, click “Add” and select “if answer at” to pick the question’s answer you want to add.

For example, let’s assume that you want to conduct a monadic test for 2 soft drinks, and drive the respondent to answer a specific follow up question provided that he has also given a specific answer to a regular question (outside of the A/B)

Pollfish Researcher Dashboard

What is the mobile flow a respondent gets with concept rules applied?

For the first case of rules(2a), the respondent will follow the following flow: Pollfish Survey

For the second case of rules(2b), the respondent will follow the following  flow:

Pollfish Survey

Or this: Pollfish Survey

Can I combine a sequential test with concept rules?

Yes, for a sequential test, you can apply concept rules with complex logic if needed. For example, you can conduct a sequential test for a respondent to view 2 out of 3 concepts, and based on the concepts he got, make a comparison after the sequential questions finish.

Here you can find how to set up such a sequential test with a follow-up comparison question:

Pollfish Researcher Dashboard

Here you will preview what the respondent gets: Pollfish Survey