market research online surveys

Everything You Can Do with Market Research Online Surveys

Everything You Can Do with Market Research Online Surveys

 market research online surveys

If you’ve ever begged the question, what can you do with market research online surveys? — we’ve got but one key response:

More like, what can’t you do with online market research surveys? 

These digital tools gain you a wide range of insights into virtually anything about your target market or any target audience you intend to study.

You can apply them to any research project, as they grant you data on past campaigns (think existing ads, products or service sessions), as well as prepare you before you take any new action for your business.

Given that market research surveys have so many purposes, survey data remains important for both small and large businesses.

It is thus hardly surprising that the market research industry has grown 3.6% per year between 2017 and 2022 in the US on average. After all, it wouldn’t grow if businesses stopped relying on it.

This article gives you a deep dive into market research online surveys, what they entail, their importance and all of their applications.   

Understanding Market Research Online Surveys

An online market research survey is both a major method and tool for conducting market research, which is the practice of studying your target market, the group of customers most likely to buy from your business.

Market research entails researching your target market and other customer segments in full depth, thereby understanding who they are, their needs, desires, preferences, aversions and more. 

There are various forms of research, such as scientific, medical, socioeconomic, etc. A market research survey is a tool designed specifically for conducting market research, as its name suggests. 

As such, it should include all the features necessary for researchers to learn what’s driving customer sentiment, market demand and a slew of other customer concerns. 

An online market research survey is the modern form of a market research survey and market research at large. That’s because it is conducted online in an automated way, completes all quotas and grants you the swiftest and most accurate way to pull customer data. 

Unlike other forms of conducting market research, online surveys allow you to get to the heart of the matter on virtually any topic. But there’s much more they can do, provided you use a strong survey platform. 

When it comes to these surveys, the possibilities are endless. 

What You Can Do with a Market Research Online Survey Platform

Most online market research surveys are conducted through an online survey platform. Such a platform allows researchers to partake in every part of the survey process. 

However, keep in mind that all survey platforms are built differently, with different features and levels of respondent outreach. 

The following outlines what you can do with an online survey platform:

  1. Target your respondents.
  2. Set all respondent qualifications.
  3. Create screening questions to further determine eligibility.
  4. Set quotas, the number of completed surveys and multiple audiences per survey.
  5. Create the survey questions, i.e., the questionnaire.
  6. Offer a variety of survey templates to align with various market research campaigns.
  7. Create disclaimers, introductions and thank you pages.
  8. Allow you to use a variety of question types.
  9. Send your survey to a vast network of digital publishers randomly.
  10. Allow you to send your survey to specific digital spaces and people. 

In all, an online survey platform allows you to create and administer surveys, thus also working as a survey distribution service. 

A powerful survey platform enables your online survey to perform a variety of tasks, which we cover further down this article. But first, let’s learn about the importance of these surveys. 

The Importance of Market Research Online Surveys

Given all that we’ve already discussed that these surveys are capable of, you’ve probably caught on to their importance.

However, there are so many other reasons why market research online surveys are a must for your business, regardless of its stage, its brand reputation and other factors.

importance of market research online surveys

Firstly, these surveys form a critical aspect of your business strategy. This involves strategizing all things business-related, from understanding the reception to a new product, to how a support session was perceived. 

With this knowledge in tow, you’ll be informed on how to make further business decisions and run different campaigns. Thus, you’ll be less likely to make major mistakes that will affect your bottom line, while delighting your customers

Online market research surveys allow you to remain competitive, no matter how many players are in your industry, and how big (or small) your market share is. In fact, conducting these surveys is the answer to how to increase market share, as it helps you carry out productive campaigns. 

These surveys are not just tools for gathering data, instead, they are also data visualizers, presenting your data in a variety of formats. This is especially important when you need to analyze survey data and use it to create a report, a whitepaper or any other type of research asset. 

As data visualization tools, they also reduce and organize large amounts of information allowing you to easily compare two or more sets of data. This will depend on the data filtering capabilities of your online survey. 

In addition, these surveys also allow you to uncover things not only in relation to your customers but your own business. You’ll therefore be able to learn things you would never have otherwise without this survey type. 

That’s because this survey allows you to understand exactly how your customer base views your brand, how often they think about it, what they’d like to improve, what they dislike and so much more.

By understanding your customers in great depth, you won’t simply form better marketing, advertising and other business campaigns. You’ll also build stronger relationships with your customers, which fosters consumer loyalty

Loyalty is the bedrock of customer retention, which is more important than customer acquisition. There are many reasons behind this, including the fact that the chances of converting existing customers are 60 -70%. The probability of converting a new customer is only 5- 20%.

Thus, by studying your customers with this survey, you’ll be able to understand them well, thus better appealing and catering to customers, strengthening your relationship. In turn, you’re building loyalty, allowing you to increase your customer retention rate

Market research online surveys don’t merely allow you to understand how customers view your business, but your competitors as well. In this way, you can obtain all the competitive research you need simply by conducting such a survey.

All in all, these surveys are extremely important for all business affairs, as they help measure the representativeness of customer views and needs. The intelligence you gain from them allows you to make crucial decisions.

What You Can Study with Market Research Online Surveys

As mentioned, there are a myriad of things you can study with these surveys. As such, you can apply them to specific areas of business, including specific campaigns and macro applications. 

As such, here we lay out several main purposes of conducting online market research surveys. As you can see, these are high-level and have many sub-methods and applications. 

  1. General Marketing: Marketing involves all the activities performed to aid a business sell its products/services, which includes educating customers, interacting with them and more. Marketing market research exists to help businesses gauge their campaign efficacy and better understand how their customers view various campaigns. 
  2. Advertising: Used to deploy sponsored messages to grow demand and elicit purchases, advertising, you can leverage it to influence customer behavior. This involves prompting existing customers to make more purchases or to gain new customers. Surveys can be used to determine which advertising messages are the most resonant and which ads elicit the most interest. You can ask questions to compare ads and their different parts. 
  3. Branding: This discipline involves creating a reputation, an image and a set of associations around a brand. Branding market research helps brands differentiate themselves from one another and form a style unique to a company. Businesses can tie these surveys to branding by using them to test new logos, slogans, value propositions, content ideas and more.
  4. Market Segmentation: Market segmentation is a macro-application that refers to dividing a target market into smaller segments and assigning certain values to each segment to better understand all your customers. That’s because a target market includes all the customers most likely to buy from a particular business and is not solely defined by one group. Researchers can create questions about their target market’s habits, lifestyles, preferences and more to distill them into several segments. From there, marketers can adopt different marketing campaigns for each segment. 
  5. PR: Public Relations, or PR, as it is commonly referred to, aims to control the distribution and spread of information about a company (or individual) and the public. Its goal is to control the narrative of a business or organization to gain positive public perception. These surveys can help by asking questions on how well respondents know a business and their general thoughts on its operations, products, experiences, performance, etc. Researchers can also test out press release ideas and pitches through these surveys. 
  6. Brand Tracking: Brand tracking refers to continuously measuring or tracking, as its name suggests, your brand's health. This involves analyzing how your customers buy and use your products and what they think and feel about the brand itself. These sentiments are subject to change, especially when things change at a business, whether they have a new ad campaign, have been acquired or are offering new products. You can keep watch of this with these surveys.brand tracking
  7. Brand Awareness: This goes beyond whether or not your target market has heard of your brand. Brand awareness also deals with the extent to which customers are able to recall or recognize your brand under various conditions and circumstances. A strong brand awareness is necessary to build long-lasting relationships with existing customers, as well as draw in the interest of new and potential customers.

Specific Market Research Endeavors to Study with Market Research Online Surveys

In the previous section, we discussed several broad campaigns, macro-applications and business topics that this survey type can support. Now, let’s move on to more specific usages of these kinds of surveys.

Here are some of the more specific purposes a market research online survey campaign helps serve:

  1. Understand the makeup of your target market.
    1. You can use this survey to form a target market analysis.
    2. It will allow you to understand all the needs, concerns and behaviors of your target market and its segments.
  2. Obtain customer feedback and get a deep read of your target market. 
    1. You can do so by centering the theme of this survey into that of a customer satisfaction survey.
      1. This includes forming it as the NPS, CSAT, CES, visual rating surveys & more
    2. Doing so allows you to understand your customers’ CLV (customer lifetime value).
  3. Excel in product campaigns.
    1. Use it to test product satisfaction.
    2. Innovate products with new features and upgrades.
    3. Understand how your product compares with competitors' offerings.
  4. Avoid negative publicity.
    1. Use it to perform regular checks on the opinions of your brand.
    2. Uncover customer aversions to avoid using in your messaging and brand image.
  5. Obtain employee feedback.
    1. Use it to run a pulse survey on your employees.
    2. Retain strong company morale by discovering your employees’ thoughts on their job training, roadmaps, pipelines, their boss and more.
  6. Improve your CX.
    1. Use it to learn about your customer experience (CX). 
    2. This can involve all aspects of the customer buying journey.
  7. Drive Lead generation.
    1. Use this survey for B2B endeavors.
    2. This will help you learn about the specific needs and desires of your target market, specifically your B2B clients such as partners, vendors and other business entities.
  8. Acclimate with your niche.
    1. Use it to keep up with market and niche trends.
    2. Use it to produce a market trend analysis, so that you can analyze trends in an industry, including past and current market behavior, and dominant patterns of the market and its consumers.
    3. This makes it easier to change with the times.
  9.  Complete a market analysis.
    1. Being able to compare your brand with others
    2. Getting a feel of the thoughts and attitudes in your overall space
  10. Understand customer behaviors.
    1. Use it to create a customer behavior analysis
    2. Learn the motivations of customers, their lifestyles and how those affect their purchasing behavior.
    3. Create an RFM analysis to learn about your customers' recency and frequency of purchases, along with their monetary value.
  11. Understand your demographics.
    1. Use it to form a demographic analysis of your target market.
    2. This is one of the preliminary things you ought to know about your customers.
  12. Understand your psychographics.
    1. Use it to create a psychographic analysis of your target market.
    2. This allows you to understand your customers’ psychological characteristics, such as their values, desires, goals, interests, fears, aversions and lifestyle choices.

What You Can Set Up with Market Research Online Surveys

Now that you understand the various macro-campaigns and applications to use with these surveys, along with the specific tasks you can apply them to, let’s dive into this survey type itself. 

There is plenty that you can set up with this survey type, along with key market research functions (more on the latter in the next section).

Thus, you’ll find several aspects of these surveys as you set them up. That’s because, as the previous section informed, you can use them to form specific market research survey types such as customer satisfaction surveys, etc.

Here is what you can set up within these surveys:

  1. The questionnaire
    1. This is the heart of any survey, as it contains all the questions.
    2. You can build sophisticated survey paths with advanced skip logic, depending on the survey platform you use. These route respondents to different follow-up questions based on their previous answers.
  2. Audience targeting
    1. This section involves adding all the respondent qualifications you seek to designate your survey audience.
    2. This section also contains your screener, to qualify people based on how they answer screening questions. 
    3. Some platforms will allow you to create multiple audiences per survey.survey target audience targeting
  3. Distribution
    1. This dictates how you will distribute a survey to your target audience.
    2. There are two approaches to this on Pollfish:
      1. Random Device Engagement (RDE): A kind of organic sampling, RDE deploys surveys to a massive network of online sites, such as websites and apps. Respondents are targeted at random in their natural digital environments.
      2. Specific Online Channels and Respondents: You can also send surveys to the specific digital spaces you choose, such as your own website and social media with the Distribution Link feature. You can also send surveys to specific people via email with this link.
  4. Data visualizations 
    1. There are various ways the survey can be presented. Within your survey results dashboard, you can view resultant data in the form of tables, graphs and charts.
    2. You can also view it via other visualizations, such as the kinds in imports like PDFs, Excel, CSV and Crosstabs
    3. You can also view data granularly, viewing how each demographic answered questions by filtering the resulting data.

What Research Capabilities Online Market Research Surveys Include

Lastly, let’s touch upon the market research capabilities that these surveys can carry out. Not all market research surveys have these capabilities, as not all survey platforms offer them.  

At Pollfish, we go beyond surveys. 

That’s because Pollfish is not just a survey platform; it provides a full-scale market research experience. That’s because we offer a wide scope of functionalities that the average survey platform simply doesn’t have. 

As such, you’ll find much more than merely survey creation on this platform. 

You’ll find the following market research capabilities on the online market research survey on the Pollfish platform:

  1. A/B testing:
    1. You can conduct both Monadic A/B testing and sequential A/B testing
    2. Monadic A/B testing lets respondents choose their preferences for one concept or product they randomly receive out of many. These are what the researcher wants to test and compare, exposing the respondents to one concept instead of two or more at once.
    3. Focusing participants’ attention on just one concept at a time grants researchers insights into making product, pricing and various marketing decisions.
    4. Monadic testing is commonly used for gathering independent data for each stimulus — a contrast to comparison testing, where several stimuli are tested side-by-side.
    5. Sequential A/B testing uses concepts with a specific distribution: all possible combinations are derived from the concepts that are selected to be shown. 
    6. Thus, each concept is evenly distributed and presented to the respondents at equal times in the first position. 
    7. This reduces biases that may occur from serving a concept always at the first position of a combination.
  2. Conjoint Analysis:
    1. A conjoint analysis allows researchers to gauge the value that customers place on different aspects of a product or service. 
    2. It shows exactly how your customers perceive the makeup of your offerings.
    3. It unveils the distinct advantages and imperfections of your product features.
    4. This method breaks a product or service down by its components, called attributes and levels. Researchers can test different combinations of the components to identify consumer preferences.
    5. You’ll get a rich evaluation of how your customers rate the unique features of a product, rather than passing a general judgment on it.
  3. Maxdiff Analysis:
    1. Also called the Best-Worst Scale, a Maxdiff Analysis is a system for prioritizing new product ideas and customizing them to consumer preferences.
    2. Respondents choose the best and the worst option from a given set of options, which relate to a product and its features.
    3. Respondents rate a list of items by selecting only two of them — the complete opposite of each other, labeling one as the best of the list and one as the worst.
    4. This technique helps to identify what your target market values and what it despises.MaxDiff analysis
  4. The Van Westendorp Pricing Model:
    1. The Van Westendorp Price Sensitivity Meter is a pricing framework that provides data for decision-making in regard to consumer preferences on price. 
    2. The meter exists in the form of a graph, with ratings on price and value, presented as responses to survey questions that focus on the prices of different products and services.
    3. It is used to determine customers’ willingness to pay a range of prices.
    4. It allows businesses of different sizes and industries to set the proper prices of their offerings so that they can be in line with customer expectations.
    5. It helps conclude the prices that your target market deems acceptable, too high, too low and optimal.

Conducting Thorough Market Research

As you may have gathered, online market research surveys offer a vast amount of capabilities. As such, you can take on various macro-applications, specific tasks and projects by applying these kinds of surveys.

While these surveys offer a wide breadth of functionalities and insights, they are limited by the online survey platform that administers them. In essence, it is the survey platform that grants these surveys all their powers.

As aforementioned, not all survey platforms have the same features; thus, not all market research online surveys can offer all of the functionalities and features mentioned in this article.

Thus, you should select your survey platform carefully. 

Pollfish survey software allows you to create a thorough survey data collection, one you can customize to your liking, view however you please and organize to the max.

In addition, with our vast array of question types, you can create virtually any type of online market research survey to support your research campaigns.

Researchers can leverage a wide range of information on their respondents by accessing a wide pool of insights in their survey results dashboard.

In addition, we also offer the advanced skip logic feature, which routes respondents to relevant follow-up questions based on their answers to a previous question. 

Thanks to our advanced market research platform, you can leverage the maximum number of market research capabilities with our online surveys. 

Market Research Survey: The Complete Guide

Market Research Survey: The Complete Guide

market research surveyMarket research is a broad category of research, encompassing a concerted effort to collect information about an industry and its target market. 

This process involves gathering primary (self-conducted) and secondary (information already researched and made available) sources, to fully assess how a business will fare within a particular market and audience.

A market research survey is typically a source of primary information that businesses can use as part of their market research campaigns. It can also exist as a secondary source, in which case, its studies and results are published online or in a print publication.

This article will take a close look at the market research survey, so that you can use it to the optimum benefit for your business.

What Can you Achieve with Market Research?

A market research survey, as its name entails, is used for research purposes. Before we dive into all the aspects of this survey, it is apt to learn how you can use market research to your full advantage.

Market research is critical for a variety of purposes, including marketing, advertising, and branding campaigns. 

Aside from providing data-based support for these macro purposes, market research gains you invaluable insight into particular markets. For example, you may consider running a research campaign for the retail market. Market research will help you gather all the relevant information pertaining to this specific market.

Aside from retail, you can conduct market research in a number of verticals, including ecommerce, technology, real estate and many others.

There are plenty of other applications for market research. Here are some of the ways to use market research to your advantage:

  • Observe data to prepare for challenges in advance
  • Gauge the demand for your product or service
  • Learn key market trends and staples
  • Discover how your competitors are winning or losing
  • Uncover your target market’s desires, preferences, aversions and thoughts

The final point is remarkably crucial for market research and for generally keeping your business afloat. And so, we’ll now dig deep into the market research survey, as this tool is especially useful for this purpose.

Defining a Market Research Survey

This tool is the most commonly used market research method — and for good reason. A market research survey allows you to gather data on your target market. Moreover, it allows businesses to do so by accessing any insights they need, as long as they form corresponding questions to their investigation.

Surveys have a far-reaching history, as they date back to ancient civilizations such as Greece and Rome. There was a surge in survey use in 1930s America, in which the government sought to understand the economic and social state of the nation.

Surveys have taken up a variety of forms, including analog forms, such as paper and mail-in formats

Telephone surveys were the medium of choice for survey research during the 1960s-90s. But, as technological advancements would have it, those have declined in usefulness as well.

In the present day, surveys are conducted online, particularly through the use of designated software platforms. This type of software has paved the way for easy access to primary research. 

Businesses can use online survey software and tools and to carry out all their survey research (save for creating the screener and questions). Many such tools available both allow you to build surveys along with deploying them. 

To reiterate, market research surveys are powerful tools, in that they empower businesses to ask any question they choose to better understand their market and consumer base. They also can offer key insights into competitors. 

The Components of a Market Research Survey

market research survey

This tool contains two major components: the screener and the questionnaire. These form the bulk of the insights your primary research will gather.

There are also two auxiliary components to incorporate to make your survey research successful. These include the call-out (introduction) and the thank you message (conclusion).

Unlike the essential components, the need to use these will vary based on your survey deployment method and campaign. For example, an emailed survey won’t require a call-out, as the email itself serves this purpose.

A web or mobile survey, on the other hand, will need a call-out to get the attention of your respondents. 

Here is a break-down of each component, beginning with the essential elements:

  1. The screener: Designed as a set of questions (like the questionnaire), this is the first stage of taking the survey. The screening questions are designed to determine whether a respondent is qualified to take the survey. You can set all the conditions for qualified participants.
    1. These conditions often deal with demographics, which is incredibly important, as you would need to first and foremost, survey your target market. The screener will ensure it is only your target market that takes part in the survey.
    2. The screener is often comprised of 2-3 questions.
  2. The questionnaire: The heart of the survey, the questionnaire is composed of a set of questions, which can be open-ended or close-ended. They can also exist in the form of ratings (starts or numbers).
    1. The questionnaire should ask all the necessary questions you need for a particular campaign or sub-campaign. Or, if used in a preliminary stage of your market research, they can deal with questions particularly designed to segment your target market.
  3. The call-out (introduction): A call-out introduces the survey to respondents in a number of ways. This element is the first the respondents will get in their survey experience.
    1. If respondents are contacted via email, the call-out is in the email’s body, inviting participants to take it, listing why it’s important, its length and what it’s used for.
    2. If the survey exists within a website (either as a banner, or button), the call-out is the clickable element itself (the button/banner to the survey). It too should explain the survey to respondents.
    3. If the survey is on a website/app, the call-out has to be visible and attractive enough for users to notice it and click on it.
  4. The thank you message (conclusion): When respondents complete the survey, this message should pop up to thank them for their participation.
    1. The survey often routes users to another page with a thank you message. 
    2. It’s important, as it lets participants know that their survey has in fact been submitted.

How to Create a Market Research Survey

how to create a market research survey
Given that there is much you can uncover with a market research survey, and many applications to use it for, it may be difficult to begin creating one. After all, you would need to tether it to the appropriate campaign to reap the most benefits out of it. You would also need to define its purpose. 

Here are a few steps to take into consideration when starting on a market research survey project.

Step 1: Find a topic your business needs to learn more about.

This is particularly important if it is a topic that has little to no secondary sources. In this case, opting for a survey is the best way to learn more about it firsthand, from the people who matter most: your target market. Pay attention to any problems your business may experience, as surveys should help resolve them. 

Step 2: Consider the topic in regards to your target market

When you’ve narrowed down a problem or two, think about your target market. Do you know who constitutes it? If yes, tailor your survey topic into a subtopic that they’ll be most likely to respond to. For example, if your target market is middle-aged men who watch sports, consider whether your problem/topic will be relevant to them.

If you don’t know your target market, you should conduct some secondary research about it first, then perform market segmentation (surveys can help on this front too).

Step 3: Find the larger application of the survey campaign

Now that you’ve settled on a topic/problem and decided on whether it’s fitting for your target market, consider what the parent campaign of the survey would be. Let’s hypothetically say your topic is related to a product. Would a survey on that topic benefit a branding campaign like finding your next slogan? Would it be better suited to settle on a theme for an advertising campaign? 

Once you find the most appropriate application or macro campaign to house the survey, your market research will be organized and your survey will be better set up for success.

Step 4: Calculate your margin of error

A margin of error, in simple terms, is a measurement of how effective your survey will be. Expressed as a percentage, it measures the difference between survey results and the population value.

You need to measure this unit, as surveys represent a large group of people, but are made up of a much smaller group. Therefore, the larger the margin of error, the less accurate the opinions of the survey represent an entire population. 

Step 5: Create your survey(s)

Now that you’ve calculated the margin of error, start creating your campaign. Decide on how many surveys you would need, in regard to your margin of error and your market research needs. 

Start with a broader topic and get more specific in each question. Or, create multiple surveys focused on different but closely related subtopics to your main topic.

Send out your surveys through a trusted survey platform. 

Questions to Ask for Various Campaigns

The steps laid out above are part of a simple procedure in developing a market research survey. However, there is much more to these steps, especially that of creating the survey. 

Namely, you would need the correct set of questions, as they are the lifeblood of a survey. With so many different survey research campaigns and purposes, brainstorming questions can seem almost counterintuitive. 

To avoid information overload and any confusion that creating a survey may incite, review the below question examples. They are organized per campaign type, so you can discern which questions are most suitable for which corresponding research purpose.

Questions for Branding

Branding campaigns include efforts that build the identity of your business; this includes gathering data-backed ideas on logos, imagery, messaging and core themes surrounding your brand. You can use these when embarking on a new campaign, revamping an existing one or when you’re looking to change your brand’s reputation and style.

  1. Which of these brands do you know?
  2. What do you like most/least about this brand?
  3. Which idea is more important? (Use an idea behind setting up your brand’s image/style)
  4. Which images do you find the most inspiring? (To compare images you’ll use in your marketing/ definitive to your brand)
  5. What do you like about [brand]? (Can be open-ended)

Questions for Advertising

Using market research for advertising will help you obtain ideas for new advertising campaigns, testing already established campaign ideas and predicting the success of new ones.

  1. How would you rate the motivating power of this ad?
  2. Which of the following ads resonate the most with you?
  3. Do you remember this ad? (Name and image/video of a popular ad within your industry)
  4. How do you feel after watching this ad?
  5. What kind of use do you think this product/service produces?

Questions for Comparing Yourself with Competitors 

Studying your competitors is often associated with secondary research, but you can gain intelligence on this topic through your own survey research. The great thing about surveys is that you don’t have to focus on one competitor when managing these surveys.

  1. How often do you use this product/service?
  2. Which brand do you use for this product/service? (Include one open-ended answer).
  3. Which of the following products (same kind, different brand) do you find the most useful?
  4. What about [competitor product] would you like to see change?
  5. Which brand has improved your life? (Include one open-ended question).

Questions for Market Segmentation

This application is possibly the most challenging, as it involves understanding who your target market already is, then further segmenting it. We understand coming to terms with your target market first, before narrowing it any further down.

Here is how to segment your target market; you’ll notice that the questions are much more granular than the typical questions associated with each topic. (Ex: demographics typically ask for race, age, gender, income, etc).

  1. Demographic segmentation: Which of the following groups do you identify with most closely? (It can involve anything from music, to shopping habits, to lifestyle choices)
  2. Geographic segmentation: Which of the following areas do you typically spend time in to make physical purchases?
  3. Psychographic segmentation: How do you feel about retailers who test their products on animals?
  4. Behavioral segmentation: How often do you buy this kind of product?
  5. Sentimental segmentation: How do the following [practices, images, actions] make you feel?

Securing the Most Benefits Out of Your Market Research Survey

As we can deduce from this guide, the market research survey is a critical tool for market research. There is so much to discover about your industry, competitors and chiefly, your customers. But before making any hasty decisions, it is vital to peruse all your research documents, not just the primary research ones, such as surveys.

When you combine primary and secondary research sources, you’re setting up any business move for greater success. 

That’s because market research involves studying more than one source. It may appear daunting, but with the right tools, you can design better products, innovate on existing products, appeal to a wider audience and gain more revenue from your marketing efforts. 

Thus, pair your market research survey with other research means for a lucrative market research campaign. Knowledge truly is power. 

Frequently asked questions

What is a market research survey?

A market research survey is a survey used for conducting primary market research and is the most commonly used market research method. Market research surveys help you understand your target market, gathering data necessary to make informed decisions on content creation, product development, and more.

What are the components of a market research survey?

There are 4 major components in a market research survey. First, we have the callout to get digital visitors to participate in a survey. Next is the screener which determines who is eligible to take the survey based on their demographics information and answers to screening questions. Then, there is the questionnaire—-- this is the heart of the survey, containing a set of open-ended or closed-ended questions. Lastly, there’s the callout. This introduces the survey to respondents. Next, there’s the thank you message. This acts as the conclusion to the survey.

How can you create a market research survey?

Creating a market research survey starts with identifying the topics your business needs to learn more about. Next, you consider topics within the context of your target market and find the larger application of the survey campaign. Calculate your margin of error and then create your survey using online software.

What types of questions should you ask on your market research survey?

You can ask branding related questions to gather information on how your identity of your business is perceived. You can also ask questions that spark ideas for new advertising campaigns. To supplement your secondary research on competitors, ask questions about your business’s place in the industry. Questions can also be used for market segmentation. These are questions on demographic, geographic, psychographic, behavioral and sentimental topics.

How can you get the most benefits out of your market research survey?

You can get the most out of your market research survey by using the correct online survey platform-- one with specific audience targeting for real consumers, radius targeting and quality screening questions-- you’ll get relevant answers from the right audience.