More Than DIY – New Services on Our Platform!

New Services on Our Platform! 🎉

Get ready for some exciting news! Pollfish, your go-to DIY market research platform, has just leveled up! Thanks to our partnership with Prodege, we now offer additional services directly through our platform. This means that Pollfish clients can now access the whole suite of Prodege market research services in a snap!

🤝 Pollfish & Prodege: A Dynamic Duo

While some of you are familiar with our relationship with Prodege, many of you may not be aware of the valuable services they offer. To make life easier, we've integrated a section in our platform for users to select Prodege services directly. Let's take a closer look at what's new!

📢 Announcing 7 New Services at Your Fingertips!

🎤 Qualitative / IHUT Recruitment - Need engaged participants for online qualitative research, focus groups, IDIs, or IHUTs? Our sampling experts have your back! Ensure the right audience is recruited for valuable insights, improving research reliability.

📚 Questionnaire Design Support - Optimize your questionnaire design with the help of our team of experts! Achieve better data quality and reduce potential biases through a well-designed questionnaire.

🎩 Sample Management - Let our team set up quotas (including nested quotas) and manage fieldwork to ensure you reach your target audience. Streamline fieldwork and reduce sampling errors for more accurate and representative data.

💻 Survey Programming - Need to program a survey from a document? Our in-house team provides quick turnaround on surveys from simple to complex. Save time and effort while ensuring your survey is programmed accurately and efficiently.

🌐 Translations - Have your surveys and open-ended responses translated/back-translated into 50+ languages by our team of native speakers. Reach a global audience and enhance cross-cultural understanding with accurate translations.

📊 Data Tables, Visualization & Dashboards - Create custom, branded dashboards or PowerPoint charts and graphs using our innovative Insights Builder tool. Make your data more understandable and visually appealing for impactful presentations.

📈 Topline Insights Report - Collaborate with our insights experts to generate topline reports with key findings from your survey data. Quickly identify essential trends and findings, simplifying data-driven decision making.

DIY to DI-WHY-Not: Expanding Your Capabilities

We know that Pollfish users are used to doing things themselves. However, we also understand that you may be pressed for time, need help, or require market research services beyond our capabilities. With our new Prodege-powered services, you no longer have to choose between DIY and expert assistance. You can have it all! By teaming up with Prodege, we're providing you with a seamless, end-to-end market research experience that saves you time 🕒, money 💰, and resources 🌳.

How It Works 

As you’ll see in the screenshot below, all you need to do is select services tab on the left when you're logged into the Pollfish platform, and you'll be able to select from these 7 services, in which you'll be connected with the appropriate expert:

A Celebration of Collaboration

Ready to try our new services? They're available right now on our platform. Simply select the Prodege services you need, and let us do the rest! Whether you're a seasoned Pollfish user or new to our platform, our team of experts is here to help you take your market research to the next level.

Let's make market research more accessible, efficient, and enjoyable together! Don't miss out on this amazing opportunity to enhance your research capabilities and achieve even greater success with Pollfish and Prodege! 🥳

Pollfish's New Platform Design

Pollfish's New Platform Design

Pollfish has revamped its user interface to enhance the experience for survey creators and to pave the way for numerous exciting features this year. 

There are two main changes.

Update #1: New survey summary page.

Section 1: Survey Overview.

Need a quick overview of your survey? This section provides information on survey status. Depending on your survey type, this may include statuses such as draft, pending, paused, active, completed. You will also find other relevant information such as incidence rate (IR), estimated length of interview (LOI), completion rate, languages, translations, a brief preview, and easy access to downloads.

Section 2: Survey Performance.

Looking for insight into completion time? This section helps you visualize your survey's completion rate with a straightforward time series chart, and additional details on completion.

Section 3: Audience Snapshot.

Want to verify your target audience quickly? Obtain a concise snapshot of the selected audience(s), including all preselected demographic targeting criteria.

Section 4: Status Funnel.

Curious about drop-offs in your survey? This section enables you to see the number of people reaching each stage of the survey. Depending on your survey this may include stages such as accepted, passed profiling, passed screening, started survey, and finished survey.

Update #2: New menu navigation.

You might notice a subtle change in Pollfish's layout. Folders and surveys now appear in a panel on the left, while account details have moved from the top-right corner to the bottom-left corner.

This update allows direct access to surveys nested in folders from the side panel and, more importantly, prepares the interface for advantageous features arriving this year.

Major upgrade to Pollfish AI survey builder

Major upgrade to Pollfish AI survey builder

Attention all researchers, marketers, and data enthusiasts! Pollfish's AI Survey Builder just got even better! We're proud to introduce our latest upgrade, which includes Maxdiff and Conjoint Analysis questions in addition to our existing arsenal of question types. The days of laboriously creating surveys are over – the Pollfish AI Survey Builder has got you covered!

The More, The Merrier: New Question Types Galore 🌟

Our upgraded AI Survey Builder now offers an impressive array of question types:

  • Single Selection
  • Multiple Selection
  • Numeric Open-ended
  • Text Open-ended
  • Rating
  • Ranking
  • Sliders
  • Maxdiff (Maximum Difference Scaling) 🆕
  • Conjoint Analysis 🆕

With this major upgrade, your surveys can be more comprehensive and engaging than ever, allowing you to capture a wide range of insights from your target audience.

How It Works 🛠

As you'll see in this example below, all you need to do is select the type of survey you'd like to create.


On the left, you'll find a dropdown below where you'd normally enter your prompt, with options for:

  • Main question types
  • Conjoint method
  • Maxdiff method

Simply pick the type of survey to auto create, and let the magic happen!

Pretty cool, right?

A Whopping 42,978 Survey Prompts Entered & Counting! 🚀

In just three months, we've had a jaw-dropping 42,978 survey prompts entered into the Pollfish AI Survey Builder! This outstanding number speaks volumes about the trust and value users place in our AI-powered tool. And now, we're taking it up a notch with the introduction of Maxdiff and Conjoint Analysis questions in our latest upgrade. Say goodbye to tedious survey creation – the Pollfish AI Survey Builder has your back!

In Conclusion: Join the AI Revolution Today!

It's time to embrace the future of survey creation! With the latest upgrade to our Pollfish AI Survey Builder, you'll be able to enjoy more the in-depth research capabilities you're already used to... But it will be:

  • Way faster to create - thanks to Pollfish AI 2.0.
  • Way faster to run - thanks to the massive global reach of the Pollfish audience.
  • And soon, way faster to interpret your results - thanks to planned future feature releases.

So, what are you waiting for? Join the AI revolution and try out the upgraded Pollfish AI Survey Builder today!

Incorporating Multiple Audiences into Your Survey

Incorporating Multiple Audiences into Your Survey

Have you ever needed to create multiple audiences under one sampling pool for your survey research? Now you can, with the new Multiple Audience feature in the Pollfish dashboard. 

This feature creates a hyper-targeted audience landscape, allowing you to select various demographics, mobile usage and geolocation criteria — for multiple audience groups. Previously, the platform allowed researchers to select these criteria, but for one audience group only. 

The Purpose of the Multiple Audience Feature

With this new feature, you will be able to create separate audiences in one survey and achieve any targeting combination you desire

Essentially, the feature allows you to apply quotas within the quotas and conditions within conditions. You can also use minimum quotas, in which only a percentage of an audience gets assigned a quota (which you select), while the rest does not and will therefore receive random response types.

This will allow you to achieve a hyper-granular approach to targeting your sampling pool, aka, the survey respondent audience. 

Laying Out the Components of the Multiples Audience Feature

The feature includes separate audience blocks that can be customized as you so choose. Each block represents an audience group, i.e., Audience 1, Audience 2, etc. There is no limit to the number of audience blocks you can create, so long as they don’t exceed the total amount of survey completes.  

The blocks also present a wide variety of audience category selections. As with the previous single-audience capability, this one allows you to create quotas for each type of demographic, geolocation and mobile usage selection, along with a maximum of 3 screening questions. This is known as layered demographics conditions, which are also called interlocking quotas. 

Prior to the update, researchers were able to apply separate quotas to each targeting variable (non-interlocking quotas, or overlapping quotas). For example: in a sample pool of 1,000 respondents, the requirements may be: 500 (50%) men and 500 (50%) women, 500 (50%) young people and 500 (50%) older people. In this instance of non-interlocking quotas, you risk a pool of 500 young men and 500 older women.

Interlocking quotas can avoid this, in which a quota is defined by more than one variable. The interlocking percentage involves multiple variables, for example, household income, gender and age. 

In reference to the aforesaid example, you can define a target size for each combination of variables. That means you can mandate 250 young men (50% x 50%) 250 young women, 250 older men and 250 older women. This assures that not only will you get respondents of every variable, but that they are collected evenly (if you so choose with your assigned quotas). 

Each audience, regardless of how different will have the same language, as they are each part of one survey, i.e., one sampling pool. 

The Pollfish platform will calculate the CPI and feasibility of the survey by taking into account all the conditions of each audience. 

How to Create Multiple Audiences

To create multiple audiences and use their various features, follow these steps. Keep in mind that, while they give complete direction in using all the new feature’s functionalities, your survey may go in a different direction. As such, you may not have to follow all the steps enumerated below if you don’t need certain functions and additions.

  1. Create a new survey.
    1. You will be taken to the “audience” interface.
  2. Begin by choosing the number of completes — the maximum number of respondents in the first audience. 
    1. The total completes on the top left will reflect how much completes you have by adding up the completes in each audience block.
  3. Start with the age and gender criteria. Select the subcategories your survey is targeting. Add quotas to each subcategory (male or female, or within the age ranges).
  4. Next, move onto the screening questions portion and add three questions that pertain most to your survey (a maximum of 3 per survey, meaning a maximum of 3 no matter how many audiences you add).
  5. Decide which criteria to use for this particular audience, as you can choose various subcategories under demographics, geolocation, mobile usage and even advertising ID.
    1. By enabling this criterion, all responses of the survey will be accompanied by the respondent’s advertising ID (in an Excel sheet export).
  6. Once you decide which criteria to use, apply quotas. You may add more or less completes to Audience 1, just make sure you don’t use up the total completes.
  7. After setting up your first audience, click on the + icon on the bottom of the Audience 1 block. 
    1. This will open up a new audience group, aka, block.
  8. Follow steps 2-6 for your next audience selections.
    1. Follow step 7 should you wish to add more audiences.
  9. Review the entire audience section. Check the total completes to ensure you’re going to enlist the correct amount or respondents in the platform.
    1. Also, make sure the audience blocks are all feasible. 
    2. If a block is not feasible, adjust the targeting design of the audience related to a ''not feasible''  estimation to make it feasible. You can expand the targeting, remove quotas or filters.
  10. You’re all set with Multiple Audiences and the audience section at large; you can now move on to the questionnaire. 

This new feature will allow you to hyper-target your survey to befit a wide variety of segments in your target market, or any of your subject of interest.