how to get survey responses

How to Get Survey Responses to Complete Your Market Research Needs

How to Get Survey Responses to Complete Your Market Research Needs

how to get survey responses

When dealing with online surveys, you’ll surely ask yourself how to get survey responses, or at least, how to get more survey responses.

We hear you! Any market research campaign needs a particular amount of surveys for statistical relevance and to lessen the margin of error.

However, survey response rates still tend to be on the lower end of the scale, as the current survey response rates are at about 30%. Thus, there is clearly work that needs to be done to increase this rate so that you can reach a suitable number of survey responses.

However, despite the rather low amount of respondents that take a survey, surveys are still popular — for both researchers and their target audiences. 

Online surveys in particular, are a popular route for conducting market research. Both researchers and survey respondents can attest to this.

For example, 71.6% of respondents prefer to answer a survey online. Thus, you should consider updating your market research methods by using online surveys.

This article guides you how to get survey responses so that you get an adequate amount of completed surveys to aid any research campaign. 

How to Get Survey Responses Via 2 Survey Distribution Methods

Before we discuss how to increase your survey responses, please note that we are providing this advice for those who use our Distribution link feature

This feature gives you more freedom when it comes to posting surveys online, as you get to choose where to post the link for people to take your survey, as well as who gets to take your survey, if you’re thinking of sending it to specific people.

This method is one of our major two; the other involves our Random Device Engagement (RDE) method of distributing surveys. With RDE, our platform sends surveys to a massive network of online properties, such as websites and apps. 

The surveys target people randomly, given that RDE runs on organic sampling. That means there is no prerecruitment, which you would find in a survey panel. Instead, the platform targets random people who voluntarily exist in a particular digital space.

We target over 250 million people in over 160 countries to gain your respondent pool. Following agile research, this method keeps iterating surveys until the designated amount of respondents have completed their survey.

Thus, you don’t need to worry about getting survey responses via this method. However, if you send surveys your own way, that is, with the Distribution Link feature, you’ll need to have a solid plan on how to get survey responses, especially if you seek a certain number of responses within a certain time.

Fortunately, we provide several tips on how to get more survey responses.

Draw in Responses with a Strong Survey Intro

First responses matter and this applies in survey participation as well. That’s why you’ll need to reel in interest to your survey as soon as you can.

This entails compelling your potential respondents to take your survey as soon as they come upon your survey.

Everyone sets up their survey differently. Yours may exist as a pop-up, while others may position it right below a large image.

Regardless of the form of the call-out you use to grab people’s attention to take your survey, you’ll need to supply it with a strong introduction. This must be interesting, compelling and show respondents why the survey is important and why their participation matters. 

how to get survey responses

As such, use short and snappy survey titles and call-outs. 

To ease anyone’s dread, you may want to consider adding the time it takes to complete the survey in your title or introduction.

This is to reassure your respondents from the onset that the survey won’t take much of their time. 

It’s also useful to add the purpose of the survey title and introduction, especially when it relates to helping the respondents themselves.

Example text: “Take this quick 3-minute survey to help brands serve you better!”

Create a Survey with Survey Best Practices

You should never just wing it when it comes to producing surveys; instead, apply the best practices for surveys each time you create a survey. 

These will ensure you provide a good survey experience for the respondents, as well as receive the key data that you need for your market research campaigns. 

While you can’t please everyone, several survey best practices are tried and true. The following provides several best practices you should consider for your surveys:

  1.  Keep your questionnaire short.
    1. Many are time-poor and no one wants to waste their time. 
    2. Keeping the questioning short will prevent respondents from leaving your survey before completing it. In this way, you’ll prevent or at the very least minimize survey attrition.
    3. Some respondents won’t even begin your survey if it’s too long.
  2. Remove any ambiguity from your questions.
    1. Surveys aren’t a knowledge test for school. As such, your questions should be easy to understand and answer.
    2. Avoid any confusion and be as direct as possible.
    3. When questions are difficult to answer, respondents will be bent on leaving the survey or getting bored quickly.
  3. Mix and match question types to retain interest throughout the survey-taking process.
    1. You can ward off respondents from getting bored by using a variety of question types and formats.
    2. Use questions such as: Likert scale questions, Matrix questions, stars and emoji scales, bipolar questions, drill-down questions and more. 
    3. Make sure the survey platform you use allows you to do so.
  4. Find an adequate time to send your survey.
    1. This will depend on the lifestyles and habits of your target market.
    2. You can determine this by conducting a target market analysis to see when your target audience has more time in their day, when they go online, etc.
    3. Also, there are some general times and moments in the customer journey determined to be the best time to send a survey.
  5. Thank the respondents and follow up.
    1. Include a thank you page in your survey to give thanks to respondents for their time and consideration.
    2. You can also do so in advance by thanking respondents in the intro of the survey.
    3. Follow up with respondents whose contact information you have. There are many ways to go about this, including with the results of the survey, to thank them and more.

Strengthen Interest with Survey Incentives

Another strong approach to getting survey responses is to reward the respondents with survey incentives

These incentives can be either monetary or nonmonetary and you can get creative with your incentives to stand apart from your competitors.

This is especially important when your survey states your brand or displays its logo or any other likeness. That’s because using incentives shows generosity and care, thereby positioning your brand in a good light. 

After all, your respondents will know which company they are dealing with. Thus, you should consider using incentives to frame your brand in the best possible way. Survey incentives will do this, as they prove to respondents that you truly care about their participation. Otherwise, why would you reward them with incentives?

On the contrary, if respondents see your business on your survey and it doesn’t offer incentives, this will lead to a negative impression of your brand, even if the respondents are longtime customers. 

That’d because no one owes you any feedback, regardless of how critical it may be. Thus, use incentives when possible, especially in instances where respondents know your business is running the survey.

Do a Favor for Your Respondents

This is especially useful if you know your respondents or have their contact information. 

Doing favors closely ties in with incentives, but it is different in that favors can be anything aside from small benefits (like extra lives on a mobile game that respondents played upon encountering your survey) or gifts.

how to get survey responses

Favors can consist of doing anything favorable for your respondents. There are many routes you can take with factors, such as the following:

  1. Promise to give respondents a discount on your products or services.
  2. Offer a discount on top of an already discounted purchase.
  3. Enter them into a sweepstake to win a big prize.
  4. Raise their status if they are in a rewards program.
  5. Give them a preview of one of your new offerings. 

As you can see, there are many kinds of favors you can offer your respondents to lure them into taking your survey. 

At times, you may want to give some kind of proof of the favor you promised, such as a coupon that only goes into effect after respondents complete their survey

Remember that what truly differentiates favors from incentives is that favors are grander and are more long-term-oriented gifts and gestures.

Use Your Content to Motivate Respondents 

The content your business puts into the world has various benefits, but did you know that you can use it to encourage people to take your survey?

Not all content assets are easily accessible. That’s where you can use them to incite respondents to take your survey. This is especially true with gated content.

Content that’s gated often involves collecting users’ information in order for them to view it. In this scenario, you can require your users to take your survey to gain access to your gated content. 

This is fair, given that both parties will get something in return. In addition, your site visitors won’t have to pay anything or get a membership to view the content they need, they’ll just need to take a survey.

Using gated content is especially useful for B2B matters and campaigns and therefore, B2B surveys.

Aside from granting users entry to gated text-based content, you can also gain more survey responses by giving them access to video content. Videos tend to draw in more views and engagement then text, especially in the era of Tik Tok and short attention spans.

Getting the Right Amount of Survey Participation

Getting the right amount of survey responses is never a feat with the right online survey platform. Such a platform will allow you to research all your targeted respondents in various ways, like the aforementioned RDE method and via the Distribution Link.

With the former, you won’t ever have to worry about survey responses, as the platform will keep sending surveys across the internet until your preset number of completed survey responses is fulfilled. 

With the latter option, it’s best to follow our advice on how to get more survey responses. However, even in this method, our survey platform will keep iterating until the requisite number of completed surveys is reached. 

Thus, your survey is in good hands regardless of the distribution route you take when you use Pollfish. 

You should also consider that a strong survey platform will grant you all the functionalities necessary to build a good survey campaign, one that draws in interest and gets respondents to complete the survey.

Pollfish survey software allows you to create a thorough survey data collection, one you can customize to your liking, view however you please and organize to the max.

In addition, with our vast array of question types, you can create virtually any type of survey to aid your research campaigns.

Researchers can leverage a wide breadth of information on their respondents by accessing a wide pool of insights in their survey results dashboard.

In addition, we also offer the advanced skip logic feature, which routes respondents to relevant follow-up questions based on their answers to a previous question. 

Thanks to our advanced market research platform, getting survey responses is highly attainable and easy on Pollfish.

buy survey responses

Buy Survey Responses With a DIY Market Research Platform

Buy Survey Responses With a DIY Market Research Platform 

buy survey responses

Rather than relying on survey panels or syndicated research, you can buy survey responses and access highly sought insights yourself when you use a DIY market research platform. 

Such a platform evades many issues present within the aforementioned research methods, such as panel fatigue, which is found in survey panels and exerting less control over a research project, which occurs in syndicated research.  

Additionally, in keeping with the idea that any team member can perform quality market research — very much in tune with data democratization — you can buy a set amount of survey responses for your market research needs. You can do so without breaking your budget.

On the contrary, research firms and various market research platforms don’t offer the ease of performing and sharing market research as does a DIY market research platform. What’s more is that many research projects are expensive and time-consuming. As a matter of fact, brands spend $60,000 and more on market research, with an estimated 6 weeks or more to complete a market research project

With a DIY research tool, you can buy responses, which is far more cost-effective and quicker.

This article explains what it means to buy survey responses and how to do so on the Pollfish online survey platform. 

What it Means to Buy Survey Responses

Relatively speaking, buying survey responses is much like buying a survey sample, which is an exclusive pool of all the respondents that make up your survey. As such, it does not mean you’ll need to reach out to individual respondents or send your survey via an online portal yourself

So what does buying survey respondents entail? In the context of a DIY market research platform, it means you buy the participation of your target audience based on a particular number of individuals.

Given that you and your team are at the helm of market research study, it is up to your team to decide the number of respondents you would like to partake in your survey. It is key to note that you are not buying for participation in an entire campaign. Rather, you pay for individual respondents’ participation in a specific survey.

By buying survey respondents, you’re allocating all the data you need for any survey; at times, one survey is all you’ll need for a market research campaign, unless you’re seeking out other market research techniques.

Thus, when you pay for individual survey respondents, you’re building the entirety of the subjects that make up a DIY survey

As such, when you buy responses in a DIY market research platform, you’re hastening the speed to insights and reducing the span of the research project. This is one of the many benefits of buying your responses. 

Benefits of Buying Survey Responses 

benefits buy your own survey

When you buy survey responses on a DIY market research platform, you’re doing more than just opting in research participants. A strong DIY market research platform offers various benefits. These include the following:

  1. Reaching the exact number of respondents you need
  2. Obtaining respondents where they naturally exist online 
    1. via RDE sampling or random device engagement
  3. Market segmentation and targetting
  4. Quicker insights
  5. Reaching your particular target market
  6. Dictating the demographics, psychographics and geolocation of respondents
  7. All the data you reap is proprietary to you (not the DIY survey platform)
  8. Being equipped with key data for decision making
    1. Insights for business decisions
    2. Steering the direction of a research campaign

How to Buy Survey Responses on Pollfish

Buying respondents is easy and hassle-free — with the right DIY research platform. You can buy individual survey responses on Pollfish.

All respondents are pre-screened and pre-qualified to take part in a survey study. This means, only the respondents you target can take your survey. They will need to tick off all your requirements, from location to demographics and more, depending on how you set up your screener. 

To buy responses on Pollfish, you’ll first need to choose a pricing plan. On this page, you have the option of choosing a basic or elite plan. In the basic plan, you can buy survey responses at an individual basis. 

buy survey responses

Each completed survey, aka, individual survey respondents starts at $0.95. Prices range from $0.95 to $1.25 based on the number of questions in your survey.

Once you choose a pricing plan best suited for you, you can then begin your market research endeavors. The Pollfish dashboard is easy to access and allows you to make your own survey in just 3 steps. 

Then, commence targeting your respondents by setting up various qualifications in the screener section of your survey. In Pollfish, this interface is referred to as the Audience section. Here you can also set the exact number of survey completes in your survey. Each complete is done by an individual survey respondent. As such, a survey with 800 survey completes = 800 survey respondents.

You can also create custom quotas to narrow down specific people and see how different groups answer questions. For example, you can create quotas such as: 300 middle-aged men with a salary between $100,000-$250,000.

Constant Access to Any Target Population

All business and non-business entities can conduct their own research via a potent DIY market research platform. Even individuals who seek data on a specific target population can do so at speed when they buy survey respondents. 

You should opt for an online research platform that makes buying survey respondents a quick and simple process. This way, you’ll collect all your necessary data from the right respondents in a short space of time. 

Opt for a platform that features artificial intelligence and machine learning to remove low-quality data and offer a broad range of survey and question types.

It should include advanced skip logic to route respondents to relevant follow-up questions based on their previous answers. 

Most importantly, it should allow you to survey anyone.  As such, you’ll need a platform with a reach to millions of individuals, along with one that offers the Distribution Link feature. 

This feature will allow you to send your survey to specific customers, instead of just deploying them across a network. 

With all of these capabilities, you’ll be able to reach any target audience and run quality research campaigns. 

The Complete Survey Response Rate Guide

The Complete Survey Response Rate Guide

In a survey, the survey response rate is a unit used to measure the accuracy of the data that you collected, making it an important factor to consider when interpreting survey results. After taking the time to plan and create a survey, a low response rate can be very disappointing. 

Even worse, a low response rate may result in the incorrect interpretation of survey data, leading to a major misstep in business planning. 

When planning and creating a survey, you should aim to maximize the survey response rate by paying attention to factors that may hinder respondents from starting or completing your survey. 

This guide will help you understand why the survey response rate matters and what you can do to improve the response rate of the surveys you create. 

Understanding the survey response rate

Also referred to as the completion rate, return rate, or simply the response rate, this unit is crucial to survey research. The survey response rate and its affiliated monikers are used to indicate the percentage of people who completed a survey compared to the total sample size (people who received the survey).

For example, if you sent out 1,000 surveys and received 150 completed surveys, your response rate would be 15%. When looking at the response rate for a survey you conducted, you will need to assess whether the response rate is poor, average, or good. 

There is not a standard “good” survey response rate because it varies greatly based on several components, such as the industry, survey type, and the method of distribution (e.g. phone, in-person,  email, live site or app).  

Why the survey response rate matters

Calculating the survey response rate is straightforward, but interpreting its effect on survey data is more nuanced. As such, it is vital that you carefully consider this metric when analyzing survey data. 

A low response rate usually increases the likelihood of sampling bias. Sampling bias is the term used when the results of a survey do not return random results. The lower your response rate, the more likely it is that you will experience sampling bias. 

An example of potential sampling bias due to a low response rate:

Let’s say that a company wants to know what incentives are most appealing to their employees. They decide to focus on softer incentives like free lunches, happy hours, and other team-building activities. They send the survey out to 200 employees and receive 32 responses, giving them a 16% response rate

When examining the data, the HR team noted that 94% of these respondents expressed great satisfaction with the team-building incentives. With such a positive response, the team could be tempted to assume that these incentives are a valuable asset to current and prospective employees.

Fortunately, knowing that the survey had a low response rate that could result in sampling bias, the team decides to look closer at the results before drawing conclusions. 

While reviewing the data, the HR team sees that most respondents were in the 22 – 28 age group, leaving them with new questions. Were younger people more likely to respond because they like these activities and want them to continue? Does this age group have more interest in voicing their opinions? 

With more questions than answers, the HR team decides to revisit their survey and try to improve the response rate before making changes to their incentive program. 

5 ways to improve your survey response rate

Here is the most important part of this guide. Since the response rate is an indication of survey quality and can improve the accuracy of results, you should do everything you can to promote a higher response rate

Here are our top tips for creating a survey to improve your response rate: 

#1: Understand and state the purpose of your survey

Before you create screening criteria or questions, think deeply about the purpose of your survey. What do you hope to learn by conducting this survey? What are the top questions you want to answer for your business? Revisit your purpose before, during, and after your survey development to ensure you stay on target.

For even better results, share some of this information with your respondents. Instead of asking someone to “answer a few questions,” you may get a better response when your respondents understand why they are being asked to participate.  

#2: Design your survey well 

A well-designed survey offers a better user experience (UX) for respondents and increases the likelihood that they will complete the survey. Survey design covers both the physical aspect of the survey as well as the questions within the survey. 

Some best practices for survey design include:

  • Create a visually appealing survey. Questions should be laid out nicely and responses should be easy to select. Include images if necessary. 
  • Make sure the language of the survey appeals to your target audience. Use language that is clear and appropriate for the audience. The questions should be easy to understand with responses that make sense within the contact of the question. 
  • Since many people will complete an online survey on a mobile device, verify that the survey works as well on phones and tablets as it does on a computer. 
  • Personalize your survey to your target market. Further audience segmentation will help organize your user base.
  • Add advanced skip logic so that respondents are routed only to relevant questions based on their answers.   
  • Use a variety of question types. Varying your question types between multiple-choice, rating, and open-ended can help increase your survey response rate. 

#3: Keep it short

Long surveys are less likely to be completed, making survey length one of the primary factors in survey response rate. Ideally, you will keep your survey short and focused – a survey that takes longer than 5 minutes to complete will not perform as well as one that takes 3 minutes. 

Of equal importance, let your respondents know how long it will take them to complete the survey – and make sure your estimate is accurate or you may notice that respondents start the survey and do not finish it. 

#4: Reach the right audience

In order to increase the number of people who complete your survey, you need to reach them and offer them a survey that they can complete on their own terms. A professional survey platform can help you reach a bigger, more relevant audience, thereby increasing the odds you will find the right people to complete your survey.

With a larger number of prospects, it is also important to carefully consider your screening questions to filter out those who are not in your target market, area of study or are less likely to complete the survey. A good survey platform will make it easy for you to screen users before they begin taking your survey. 

#5: Choose the right incentive

While some people truly enjoy filling out a survey, the vast majority of respondents are reluctant to spend valuable time answering a survey without some type of incentive. There is no “one size fits all incentive” – the type of incentive you offer must be attractive to your specific survey group. 

B2B customers are more likely to be motivated by intrinsic incentives, such as eventually receiving the results of your research or understanding that their response will help you improve their experience.

Other survey audiences are better motivated by extrinsic rewards, such as discounts and coupons. If you have an online shop, offering a 10% discount on a subsequent purchase can help dramatically improve your survey response rate. 

An appealing introduction:

In our scenario above, the HR team could encourage responses from a wider demographic if someone explains the importance of the survey during a company-wide meeting and again when distributing the survey. 

Here is an example of an introduction that could improve the survey’s response rate:

“Hi Sam. We know that incentives are a powerful tool to retain employees and attract the best talent to join our team. We want to understand if the incentives we currently offer are appealing to all of our employees. 

The survey will only take 3 minutes to complete. Your responses will help us update our incentive program to ensure that our incentives are relevant to all of our employees.”

Improve your survey rate, improve your market research 

In many cases, using a survey platform will make it easier to maximize your survey response rate. For example, the platform should make it easy to add an attractive visual design that works well on any device. 

It should also come with a call-out (a button or banner that prompts users to take the survey). Additionally,  the platform should give you advanced tools to select your desired target audience by way of demographics options.

Another important benefit of a professional survey platform is that you can understand your survey’s response rate in real time, allowing you to respond quickly to correct a survey with a low response rate. The ability to course correct can save you time, money, and provide higher accuracy of results, so you can be confident about making business changes based on the outcome of your survey.

Frequently asked questions

What is the survey response rate?

The survey response rate is a term used to describe the percentage of people who completed a survey compared to the total number of people who received the survey.

Why is the survey response rate important?

It is important to understand the survey response rate to ensure that your conclusions are not a result of sampling bias. Sampling bias can occur when the response rate is low.

How does length affect the survey response rate?

Respondents are less likely to complete longer surveys, which can result in a lower response rate.

How does targeting the right audience improve response rate?

When you target the appropriate audience for your survey, the questions are more likely to be interesting and engaging for that audience. An engaged audience is more likely to complete a survey, thus improving the response rate.

How can the mobile survey experience improve the response rate?

When a survey is well-designed for a mobile device, respondents will be able to complete the survey at any time and place, and from any device. You can expect a higher response rate when you allow respondents to complete the survey when it suits them best.

How to Get More Survey Responses: 8 Strategies From Survey Experts

How to Get More Survey Responses: 8 Strategies From Survey Experts

Every market researcher, marketer and business owner seeks to get more survey responses. Some studies claim that the average response rate for surveys is around 30%.

The number sounds intimidating because that means only every third person will participate in a survey. 

Fortunately, there’s a lot of room for improvement. With a carefully planned and executed survey you can double and even triple the number of responses you get.

Our eight tips will help you get as many survey responses as possible without affecting the quality of your results.  

#1. Keep Your Survey Simple

Whether you’re surveying your target market on complex or more general subjects, always strive to keep your survey as simple as possible. Every confusing or wordy question challenges participants’ will to focus and continue. The following includes advice on how to keep your surveys simple and engaging: 

    • Keep it short. Research shows that response rates are lower for longer questionnaires, so keep the number of questions in your survey in check. 
    • Don’t use too many open-ended questions. Asking open-ended survey questions requires more time and energy, so limit their number to maximize response rates. 
  • Eliminate jargon and complicated terminology. Abbreviations and jargon cause extra confusion, especially when you’re dealing with a general audience. 

#2. Improve Your Targeting

It’s far more interesting and engaging to answer questions that speak directly to you rather than generic questions that could be answered by anyone else. 

That’s why enhanced targeting works so well for boosting survey response rates. Suppose you’re asking a group of people about their opinion on the latest baby food product — you’ll get far better response rates when targeting parents rather than more generic sample groups. 

#3. Make It Easy To Participate in Your Survey

The way you distribute your survey plays a major role in the number of respondents that will take part in your survey. 

Compare these two scenarios:

Scenario #1. To participate in your survey, a participant has to open an email message, click the link, open a new website, sign up, confirm their email and then be routed to the survey.

Scenario #2. A survey starts directly in a mobile app that the person is using at the moment. 

The problem with the first scenario is similar to the traditional marketing funnel conversion problem: every additional step lessens the possibility that the participant attempts the desired action. 

The second scenario is rather straightforward and minimizes the number of people who opt out of the survey before it starts. Thus, to make it easy to access your survey, make sure to eliminate as many barriers to it as possible. 

#4. Add Interactive And Visual Elements

Adding visual elements to your questions serves two distinct purposes. 

For starters, visual content makes your survey questions easier to comprehend as 65% of humans are visual learners

Secondly, images make your surveys more engaging research shows that colored visuals increase people’s desire to read content by up to 80%. 

Make sure you accompany your question with visual and interactive elements such as:

  • sliders 
  • graphs. 
  • GIFs
  • Short videos

Despite the engagement levels visuals present, don't overpack your questions with them.; Only use imagery that is relevant to your questions. There is no need for extra stimuli in leu of decorations, especially when you have several questions that feature visual elements. 

#5. Keep The Flow Going

Research shows that it is becoming harder to capture respondents’ attention; over the last two decades, the average attention span decreased from 12 to 8 seconds. With so many distractions around, it’s easier than ever for respondents  to drop your survey in the middle of the process and switch to their social media or web browsing. 

To help you keep the engagement high, treat your survey as a narrative: create a flow where every question leads to the next one or builds around it.

For example, if you’re surveying people about phone gadgets you might start with broader questions about what phones do they use and then gradually introduce more specific questions about their apps or user preferences.

Another effective way to keep the audience engaged is to start with the most engaging and easy questions to encourage completion. 

If your survey contains sensitive or private questions, save them for the middle or the end, otherwise, you risk setting the wrong tone for the whole survey. The same goes for demographic questions — you risk tiring participants by putting too many demographic questions at the beginning. 

#6. Personalize Interviews

Personalization is another great way to boost the number of survey responses  studies show that personalization may increase the survey response rate by at least 8.6%.

There are several ways you can create a personalized survey experience. If you’re surveying people over email, email software allows you to automatically insert people’s names into the subject or body of your message.

And if you target a specific audience, you might greet your participants with a custom message such a “Hello young parents” or something of that nature. 

Try finding ways to personalize your surveys without making the experience artificial or affecting people’s responses.

#7. Provide Incentives

Incentives can get you more survey responses, and research shows that incentives may increase response rates without affecting the quality of answers. 

But there’s a catch: the correlation between is not that direct. In one study there was no noticeable difference in response rates between two surveys that promised $10 and $20 rewards respectively. 

So if you want to get more responses, consider adding incentives, but track your expenses and first apply the advice from other sections in this article. 

#8. Go Mobile

US adults spend almost 3 hours on their smartphones every day, and we’re only talking about active use. 

In reality, our phones are always somewhere near. Which makes mobile surveys one of the most effective and fast ways of reaching out to your target audience. 

Make sure that your participants can fill the survey on their mobile phones and you’ll enjoy a surge in response rates. 

How To Get a 100% Response Rate

There’s a surprisingly easy way to achieve a 100% response rate for your surveys: pay only for completed responses. 

Using Pollfish you can design survey questions, specify the target audience, and then get as many responses as you need. 

We partnered with thousands of providers to ensure that your responses come directly from your true audience.

Check out how our next-generation survey platform helps you get survey insights you can count on.


Frequently asked questions

What is a survey response rate?

Also known as survey completion or return rate, survey response rate refers to the percentage of people who complete a survey. The response rate is calculated by dividing the number of people who returned the survey by the total number of people who received the survey.

Are short surveys better than long surveys?

Short surveys are not necessarily better than long surveys, but they are more likely to generate a higher response rate. Depending on your motivations for using a survey, you may benefit from using a short survey.

How does enhanced targeting improve survey response rate?

Enhanced targeting is used to ensure that your survey is distributed to an appropriate audience. With enhanced targeting, survey response rate is improved because the questions are relevant and interesting for the respondents, which encourages them to complete the survey.

How do visual elements improve a survey?

Visual elements can make it easier for respondents to understand the survey questions and make the survey itself more engaging.

Why is it important to ensure that online surveys are accessible on mobile devices?

The response rate of a survey is typically higher when the survey is well-formatted for a mobile device. This allows users to access and complete the survey when and where they have time, rather than waiting until they are in front of a computer.