Surveys don’t have to feel like, well…surveys.
With Conversational AI, we’re bringing a whole new level of engagement to Pollfish. This powerful new question type allows you to have real-time, one-on-one conversations with respondents, powered by AI and delivered at scale.
It’s more than just a new format. It’s a smarter way to uncover the why behind consumer behavior.
What is Conversational AI?
Conversational AI is a survey question type that engages respondents in a dynamic, AI-led chat experience – just like chatting with a real person.
Unlike traditional open-ends or multiple choice questions, Conversational AI encourages richer, more thoughtful responses by replicating the feel of a real conversation. And because it’s backed by AI, it can happen in real-time with thousands of people at once.
Whether you want to go deep on a single topic or weave this format into your broader survey, Conversational AI fits seamlessly into your project. Use it as a standalone study, or mix and match with other Pollfish question types within your survey.
Why use Conversational AI?
This question type combines the best of qualitative and quantitative research in one experience. Here’s what makes it a game-changer:
✅ Real Conversations: Engage with the Pollfish Audiencel for natural, back-and-forth chats that surface tone, emotion, and nuance faster than traditional qual.
✅ Deeper, More Authentic Insights: Dynamic prompts help respondents open up, yielding more thoughtful responses.
✅ Fast, Actionable Summaries: No need to comb through raw text. We’ll instantly synthesize key themes and takeaways into a clear, executive-ready summary.
✅ Flexible by Design: Use Conversational AI as part of a mixed-methods survey or as a focused deep-dive. DIY it, or get support from our expert research team.
✅ Cost-Effective: Get the depth of interviews without the heavy lifting. No scheduling, no transcription, no moderators required.
Great for Questions Like…
Whether you’re testing early-stage creative or measuring emotional reactions, Conversational AI shines when tone and depth matter most.
Use it for:
Brand sentiment or perception
Post-experience feedback
Concept or creative testing
Exploring motivations, habits, or attitudes
Any question where “why” matters more than “what”
How It Works
- Create a Guide: Start by writing a short discussion guide or key goals for your question – Conversational AI uses this to lead the conversation.
- Launch the Survey: Pollfish connects your survey to your target audience, gather qualitative feedback from hundreds (or thousands) of respondents quickly and asynchronously.
- Get Smart Summaries: When the data’s in, we compile the key themes and insights so you can act fast. On a respondent level and at a project level. There’s no manual analysis required.
Want step-by-step instructions in setting up a Conversational AI question? Check out our Conversational AI Help Guide →
Ready to Start a Conversation?
You’ll find Conversational AI in the questionnaire menu when building your next survey. Create a new project → Select your audience → Add question → Select Conversational AI
Need help getting started or want to brainstorm how to use it in your research? Our team’s standing by 24/7. Use the live chat to connect with our support team anytime. Our experts can assist you with your setup.
You can also book a session directly from the chat for a live demo or personalized guidance.
Ready to Try Pollfish?
Create your survey with AI, target high-quality respondents starting at $0.95 per complete, and start getting results in just minutes in real-time. From running a simple product concept survey to managing a constant stream of trackers for dozens of clients in dozens of countries, we’ve got you.