Market Research

These Pollfish survey resources will show you how to conduct market research, using primary and secondary research methods, to identify your target customers and competitors.


quant-vs-qual

Qualitative vs Quantitative Survey Questions

Quantitative vs Qualitative survey questions Want a quick summary? Check out the infographic!…


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How to use screening questions to reach your target audience

How to use screening questions to reach your target audience A screening question is a powerful…


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How to use matrix questions

How to use Matrix Questions A matrix question is a group of multiple-choice questions displayed in…


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find-survey-respondents

How to find survey respondents

How to find survey respondents You have questions that need some answers, all you need now is an…


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How to write good survey questions

How to write good survey questions Good survey questions lead to good data. But what makes a survey…


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Likert scale questions: What are they and how do you write them?

Likert scale & rating scale questions Likert scale questions are used for quantifying…


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Pollfish School

Get a closer look at Pollfish features and see how they work.


survey-generations

Setting age ranges in the Pollfish survey platform

Setting age ranges in the Pollfish survey platform There are a number of reasons that age range can…


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survey-help-pollfish

Hire a research expert for your next project

Hire a research expert for your next project Whether you want to do it yourself, or need a little…


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weight-survey-results

How to weight your survey results in Pollfish

How to weight your survey results in Pollfish Surveys aim to gather insights from certain…


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survey-household-income

Household Income Levels By Country

Household Income Mapping: Understanding Household Income Levels By Country Demographic questions…


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integrate-bigquery-pollfish

How to use BigQuery with Pollfish data

How to use BigQuery with Pollfish data Pollfish’s massive audience means a potentially massive…


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branching-skip-logic

How to use skip logic in your survey

How to use skip logic in your survey In a standard questionnaire, the survey follows the questions…


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Survey Guides

Take a deep dive on important topics in market research and consumer insights. Discover everything you'd want to know on a wide range of topics, and how you can use Pollfish to more effectively address problems.


Survey Bias: Your Ultimate Guide To Reducing Bias And Increasing Data Quality

Contents Section 1: Sampling Bias Section 2: Questionnaire Bias Section 3: Survey…


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