Market Research

These Pollfish survey resources will show you how to conduct market research, using primary and secondary research methods, to identify your target customers and competitors.


Improve the Customer Experience with a User Testing Survey

Improve the Customer Experience with a User Testing Survey Regardless of the size or vertical of…


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How to Conduct Telecom Market Research Like a Pro

How to Conduct Telecom Market Research Like a Pro As 2020 began, it was hard to imagine a scenario…


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How to Create Effective Surveys for Market Research Campaigns

How to Create Effective Surveys for Market Research Campaigns Effective surveys rely on several…


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How to Conduct Beauty Market Research Like a Pro

How to Conduct Beauty Market Research Like a Pro Brands that purvey beauty and cosmetics products…


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How to Increase Survey Response Rates

How to Increase Survey Response Rates Marketers and market researchers ought to keep a watchful…


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How to Conduct Luxury Market Research Like a Pro

How to Conduct Luxury Market Research Like a Pro While luxury market research has always been…


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Pollfish School

Get a closer look at Pollfish features and see how they work.


survey-fraud

How Pollfish Provides Quality Data and Prevents Survey Fraud

How Pollfish Provides Quality Data and Prevents Survey Fraud Pollfish implements a variety of…


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Incorporating the Translate Survey Feature into Your Surveys

Incorporating the Translate Survey Feature into Your Surveys The new Translations feature from…


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The Pollfish Approach to Third-Party Tool Usage

The Pollfish Approach to Third-Party Tool Usage As we have previously documented, the Pollfish…


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How to Use the New Carry Forward Feature for an Enhanced Survey Experience

How to Use the New Carry Forward Feature for an Enhanced Survey Experience As the heart of any…


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Incorporating Multiple Audiences into Your Survey

Incorporating Multiple Audiences into Your Survey Have you ever needed to create multiple…


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How to schedule surveys in Pollfish

How to schedule surveys in Pollfish Sometimes it’s not always convenient to launch your…


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Survey Guides

Take a deep dive on important topics in market research and consumer insights. Discover everything you'd want to know on a wide range of topics, and how you can use Pollfish to more effectively address problems.


How to Build Effective Survey Studies for Valuable Market Research 

How to Build Effective Survey Studies for Valuable Market Research  Survey research is an…


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The Complete Guide to Qualitative Market Research

The Complete Guide to Qualitative Market Research Qualitative research is one of the most prominent…


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The Complete Guide to Quantitative Market Research

The Complete Guide to Quantitative Market Research Quantitative research is a chief category in…


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Your Ultimate Guide To Writing Amazing Survey & Poll Questions

Contents Section 1: Set Your Data Goals Section 2: Question Writing 101 Section 3:…


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Market Research Terms Glossary

Contents Section 1: Market Research Terminology Section 2: Question & Survey…


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Survey Bias: Your Ultimate Guide To Reducing Bias And Increasing Data Quality

Contents Section 1: Sampling Bias Section 2: Questionnaire Bias Section 3: Survey…


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