Market Research

These Pollfish survey resources will show you how to conduct market research, using primary and secondary research methods, to identify your target customers and competitors.


real time market research

Complete Your Real-Time Market Research with a Survey Platform

Complete Your Real-Time Market Research with a Survey Platform You may have come across real-time…


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product market fit

What is Product-Market Fit and How You Can Earn it Via Market Research

What is Product-Market Fit and How You Can Earn it Via Market Research In an ever-competitive…


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employee retention survey questions

Creating Employee Retention Survey Questions to Improve Your Workplace

Creating Employee Retention Survey Questions to Improve Your Workplace You’ll need to have a set…


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How to Use Various Matrix Questions (Updated)

How to Use Various Matrix Questions (Updated) A Matrix question is a group of multiple-choice…


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how to get survey responses

How to Get Survey Responses to Complete Your Market Research Needs

How to Get Survey Responses to Complete Your Market Research Needs When dealing with online…


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where can I post surveys online

Where Can I Post Surveys Online — and Other Concerns

Where Can I Post Surveys Online — and Other Concerns Where can I post surveys online? We know…


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Pollfish School

Get a closer look at Pollfish features and see how they work.


branded survey

Creating a Branded Survey with a Customizable Logo and Theme

Creating a Branded Survey with a Customizable Logo and Theme A branded survey is a unique way to…


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How to Create a Survey with Sensitive Questions and Avoid Being Flagged on Pollfish

How to Create a Survey with Sensitive Questions and Avoid Being Flagged on Pollfish Setting up a…


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Van Westendorp pricing meter

Pricing Your Products the Right Way with the Van Westendorp Price Sensitivity Meter

Pricing Your Products the Right Way with the Van Westendorp Price Sensitivity Meter (Updated) The…


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randomize survey

Grouping, Shuffling and Randomization in the Pollfish Questionnaire (2022 Update)

Grouping, Shuffling and Randomization in the Pollfish Questionnaire (2022 Update) As many…


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closed-ended-survey-questions

Closed-Ended Vs Open-Ended questions: Everything You Need to Know (2022 Update)

Closed-Ended Vs Open-Ended questions: Everything You Need to Know (2022 Update) In a survey,…


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recall information

Automating Text Insertion in Questions with the Recall Information Feature

Automating Text Insertion in Questions with the Recall Information Feature As purveyors of…


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Survey Guides

Take a deep dive on important topics in market research and consumer insights. Discover everything you'd want to know on a wide range of topics, and how you can use Pollfish to more effectively address problems.


pricing questions market research

The Most Instrumental Pricing Questions for Market Research

The Most Instrumental Pricing Questions for Market Research You’ll need to use a handy set of…


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self service market research

Accomplishing all Your Research Goals with Self-Service Market Research

Accomplishing all Your Research Goals with Self-Service Market Research Self-service market…


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market research survey companies

What to Look for In All Kinds of Market Research Companies

What to Look for In All Kinds of Market Research Companies Understanding the different kinds of…


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market research online surveys

Everything You Can Do with Market Research Online Surveys

Everything You Can Do with Market Research Online Surveys If you’ve ever begged the question, what…


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offline market research

Understanding Offline Market Research and Determining if You Need It

Understanding Offline Market Research and Determining if You Need It Have you ever considered…


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how to advertise a survey

How to Advertise a Survey to Maximize Campaign Awareness Via 6 Key Methods

How to Advertise a Survey to Maximize Campaign Awareness Via 6 Key Methods You may be pondering…


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