Market Research

These Pollfish survey resources will show you how to conduct market research, using primary and secondary research methods, to identify your target customers and competitors.


How To Conduct A Survey That You Can Trust In 6 Steps

How To Conduct A Survey That You Can Trust In 6 Steps Conducting surveys on your customers is one…


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Mastering the Different Types of Consumer Surveys

Mastering the Different Types of Consumer Surveys Consumer surveys are critical tools for…


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4 Panel Survey Examples for Market Research

4 Panel Survey Examples for Market Research A panel survey is a method of research that uses a…


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The 3 Major Types of Survey Research Methods

The 3 Major Types of Survey Research Methods Within the ever-evolving and accelerating market…


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Market Research Trends Dominating 2020 — and Beyond

Market Research Trends Dominating 2020 — and Beyond 2020 has seen its fair share of downsides, to…


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The Advantages of Conducting Mobile Surveys

The Advantages of Conducting Mobile Surveys Mobile surveys have revolutionized the market research…


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Pollfish School

Get a closer look at Pollfish features and see how they work.


How to schedule surveys in Pollfish

How to schedule surveys in Pollfish Sometimes it’s not always convenient to launch your…


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Demographic and targeting criteria available on Pollfish

Demographic and targeting criteria available on Pollfish The first step to creating a survey in…


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How To Export Survey Data With Pollfish (And What To Do With It)

How To Export Survey Data With Pollfish (And What To Do With It) It may sound like a cliche coming…


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Grouping and Shuffling in your Pollfish Questionnaire

Grouping and Shuffling in your Pollfish Questionnaire As many researchers learn early on, it can be…


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How to test ad copy using Pollfish.

How to test ad copy using Pollfish The objective of an advertising campaign is to bring a brand’s…


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Get Respondents For Any Platform Using Pollfish Third Party Surveys

Get Respondents For Any Platform Using Pollfish Third Party Surveys Pollfish is proud of the fact…


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Survey Guides

Take a deep dive on important topics in market research and consumer insights. Discover everything you'd want to know on a wide range of topics, and how you can use Pollfish to more effectively address problems.


Your Ultimate Guide To Writing Amazing Survey & Poll Questions

Contents Section 1: Set Your Data Goals Section 2: Question Writing 101 Section 3:…


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Market Research Terms Glossary

Contents Section 1: Market Research Terminology Section 2: Question & Survey…


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Survey Bias: Your Ultimate Guide To Reducing Bias And Increasing Data Quality

Contents Section 1: Sampling Bias Section 2: Questionnaire Bias Section 3: Survey…


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