Market Research

These Pollfish survey resources will show you how to conduct market research, using primary and secondary research methods, to identify your target customers and competitors.


Diving Into Longitudinal Surveys

Diving Into Longitudinal Surveys Longitudinal surveys are the most powerful assets that marketers…


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How to Make Your Own Survey in 3 Easy Steps

How to Make Your Own Survey in 3 Easy Steps As a business, you’ve probably mulled over how to make…


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Excelling in Survey Research with the Quantitative Survey

Excelling in Survey Research with the Quantitative Survey A quantitative survey provides…


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Diving Into the Customer Loyalty Survey for Business Growth

Diving Into the Customer Loyalty Survey for Business Growth There is nothing quite as sought after…


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Survey Panels Vs Organic Sampling: Which is Better for Market Research?

Survey Panels Vs Organic Sampling: Which is Better for Market Research? Survey panels and organic…


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How Market Research Can Build Consumer Loyalty

How Market Research Can Build Consumer Loyalty Consumer loyalty is the principal objective of any…


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Pollfish School

Get a closer look at Pollfish features and see how they work.


The Pollfish Approach to Third-Party Tool Usage

The Pollfish Approach to Third-Party Tool Usage As we have previously documented, the Pollfish…


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How to Use the New Carry Forward Feature for an Enhanced Survey Experience

How to Use the New Carry Forward Feature for an Enhanced Survey Experience As the heart of any…


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Incorporating Multiple Audiences into Your Survey

Incorporating Multiple Audiences into Your Survey Have you ever needed to create multiple…


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How to schedule surveys in Pollfish

How to schedule surveys in Pollfish Sometimes it’s not always convenient to launch your…


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Demographic and targeting criteria available on Pollfish

Demographic and targeting criteria available on Pollfish The first step to creating a survey in…


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How To Export Survey Data With Pollfish (And What To Do With It)

How To Export Survey Data With Pollfish (And What To Do With It) It may sound like a cliche coming…


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Survey Guides

Take a deep dive on important topics in market research and consumer insights. Discover everything you'd want to know on a wide range of topics, and how you can use Pollfish to more effectively address problems.


The Complete Guide to Qualitative Market Research

The Complete Guide to Qualitative Market Research Qualitative research is one of the most prominent…


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The Complete Guide to Quantitative Market Research

The Complete Guide to Quantitative Market Research Quantitative research is a chief category in…


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Your Ultimate Guide To Writing Amazing Survey & Poll Questions

Contents Section 1: Set Your Data Goals Section 2: Question Writing 101 Section 3:…


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Market Research Terms Glossary

Contents Section 1: Market Research Terminology Section 2: Question & Survey…


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Survey Bias: Your Ultimate Guide To Reducing Bias And Increasing Data Quality

Contents Section 1: Sampling Bias Section 2: Questionnaire Bias Section 3: Survey…


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