Market Research
These Pollfish survey resources will show you how to conduct market research, using primary and secondary research methods, to identify your target customers and competitors.
Likert scale questions: What are they and how do you write them?
Likert scale questions: What are they and how do you write them? A Likert scale is a rating scale…
Getting familiar with conjoint analysis
Getting familiar with conjoint analysis Conjoint-Analysis asks respondents to make a choice between…
Using crosstabs in survey data analysis
Using crosstabs in survey data analysis A common method for researchers to perform quantitative…
Validating concepts with Monadic Testing
Validating concepts with Monadic Testing Monadic testing is used to gather feedback on a single…
Qualitative vs Quantitative Survey Questions
Quantitative vs Qualitative survey questions Want a quick summary? Check out the infographic!…
How to use screening questions to reach your target audience
How to use screening questions to reach your target audience A screening question is a powerful…
Pollfish School
Get a closer look at Pollfish features and see how they work.
Pollfish Is More Fun With Friends
Pollfish Is More Fun With Friends Did you know you can add up to 10 team members on a free (basic)…
Creating an audio, video, or image survey with Pollfish
Creating an audio, video, or image survey with Pollfish Surveys that support media files offer more…
Guide to using Crosstabs in Pollfish
Guide to using Crosstabs in Pollfish Crosstabs are a matrix-style format for data visualization and…
Setting age ranges in the Pollfish survey platform
Setting age ranges in the Pollfish survey platform There are a number of reasons that age range can…
Hire a research expert for your next project
Hire a research expert for your next project TL;DR: Get the infographic! Whether you want to do it…
How to weight your survey results in Pollfish
How to weight your survey results in Pollfish Surveys aim to gather insights from certain…
Survey Guides
Take a deep dive on important topics in market research and consumer insights. Discover everything you'd want to know on a wide range of topics, and how you can use Pollfish to more effectively address problems.
Market Research Terms Glossary
Contents Section 1: Market Research Terminology Section 2: Question & Survey…
Survey Bias: Your Ultimate Guide To Reducing Bias And Increasing Data Quality
Contents Section 1: Sampling Bias Section 2: Questionnaire Bias Section 3: Survey…