Market Research
These Pollfish survey resources will show you how to conduct market research, using primary and secondary research methods, to identify your target customers and competitors.
Consumer Engagement: How to Make an Audience out of the Multilingual Generation Z
Consumer Engagement: How to Make an Audience out of the Multilingual Generation Z Gen Z should be…
Fostering Inclusive Marketing with Surveys
Fostering Inclusive Marketing with Surveys Inclusive marketing is a critical aspect in marketing,…
How to Execute an Efficient Agile Research Strategy with 4 Steps
How to Execute an Efficient Agile Research Strategy with 4 Steps Executing an agile research…
How to Uncover and Minimize Business Risks with Surveys
How to Uncover and Minimize Business Risks with Surveys Businesses must work towards uncovering…
Diving into the Concept Testing Survey for Marketing and Product Development
Diving into the Concept Testing Survey for Marketing and Product Development Using a concept…
How Relentless Quality in Market Research Perfects the Strategic Planning Process
How Relentless Quality in Market Research Perfects the Strategic Planning Process Surviving in…
Pollfish School
Get a closer look at Pollfish features and see how they work.
How to Use Concept Rules in Your Monadic and Sequential Survey
How to Use Concept Rules in Your Monadic and Sequential Survey What can I achieve with concept…
New Pollfish Feature: Sequential Testing, A Variation of Monadic Testing
New Pollfish Feature: Sequential Testing, A Variation of Monadic Testing The Pollfish A/B testing…
How to Do Away with Typos With the Edit Questionnaire Feature
How to Do Away with Typos With the Edit Questionnaire Feature When forming the questionnaire — the…
New Pollfish Feature: A/B Testing Directly in Questions with the Monadic Version
New Pollfish Feature: A/B Testing Directly in Questions with the Monadic Version Pollfish is…
Incorporating Custom Terms & Conditions in Surveys for Privacy, Disclaimers & Much More
Incorporating Custom Terms & Conditions in Surveys for Privacy, Disclaimers & Much More…
(UPDATED) The Guide to Using Crosstabs in Pollfish
(UPDATED) The Guide to Using Crosstabs in Pollfish Crosstabs are a matrix-style format for data…
Survey Guides
Take a deep dive on important topics in market research and consumer insights. Discover everything you'd want to know on a wide range of topics, and how you can use Pollfish to more effectively address problems.
What is Experimental Research & How is it Significant for Your Business
What is Experimental Research & How is it Significant for Your Business Experimental research…
Understanding Customer Behavior with Market Research
Understanding Customer Behavior with Market Research Customer behavior is one of the foremost…
Diving Into the Net Profit Loss and How Market Research Helps Avoid It
Diving Into the Net Profit Loss and How Market Research Helps Avoid It It is in the best interest…
How to Identify and Build Customer Personas with Market Research
How to Identify and Build Customer Personas with Market Research It is critical for businesses to…
How Surveys Influence Customer Buying Behavior
How Surveys Influence Customer Buying Behavior All businesses must examine their customer buying…
Market Research Vs. User Research: Which Does Your Business Need?
Market Research Vs. User Research: Which Does Your Business Need? Market research vs. user…