Market Research

These Pollfish survey resources will show you how to conduct market research, using primary and secondary research methods, to identify your target customers and competitors.


How To Use Consumer Surveys For Ad Effectiveness

How To Use Consumer Surveys For Ad Effectiveness Ad effectiveness research is as old as…


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How to use consumer surveys for brand awareness

How to use consumer surveys for brand awareness What is a brand awareness survey? Any product or…


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Likert scale questions: What are they and how do you write them?

Likert scale questions: What are they and how do you write them? A Likert scale is a rating scale…


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Getting familiar with conjoint analysis

Getting familiar with conjoint analysis Conjoint-Analysis asks respondents to make a choice between…


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Using crosstabs in survey data analysis

Using crosstabs in survey data analysis A common method for researchers to perform quantitative…


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Validating concepts with Monadic Testing

Validating concepts with Monadic Testing Monadic testing is used to gather feedback on a single…


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Pollfish School

Get a closer look at Pollfish features and see how they work.


Demographic and targeting criteria available on Pollfish

Demographic and targeting criteria available on Pollfish The first step to creating a survey in…


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How To Export Survey Data With Pollfish (And What To Do With It)

How To Export Survey Data With Pollfish (And What To Do With It) It may sound like a cliche coming…


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Grouping and Shuffling in your Pollfish Questionnaire

Grouping and Shuffling in your Pollfish Questionnaire As many researchers learn early on, it can be…


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How to test ad copy using Pollfish.

How to test ad copy using Pollfish The objective of an advertising campaign is to bring a brand’s…


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Get Respondents For Any Platform Using Pollfish Third Party Surveys

Get Respondents For Any Platform Using Pollfish Third Party Surveys Pollfish is proud of the fact…


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Pollfish Is More Fun With Friends (Video)

Pollfish Is More Fun With Friends Did you know you can add up to 10 team members on a  free (basic)…


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Survey Guides

Take a deep dive on important topics in market research and consumer insights. Discover everything you'd want to know on a wide range of topics, and how you can use Pollfish to more effectively address problems.


Your Ultimate Guide To Writing Amazing Survey & Poll Questions

Contents Section 1: Set Your Data Goals Section 2: Question Writing 101 Section 3:…


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Market Research Terms Glossary

Contents Section 1: Market Research Terminology Section 2: Question & Survey…


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Survey Bias: Your Ultimate Guide To Reducing Bias And Increasing Data Quality

Contents Section 1: Sampling Bias Section 2: Questionnaire Bias Section 3: Survey…


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