Market Research

These Pollfish survey resources will show you how to conduct market research, using primary and secondary research methods, to identify your target customers and competitors.


Likert scale questions: What are they and how do you write them?

Likert scale questions: What are they and how do you write them? A Likert scale is a rating scale…


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Getting familiar with conjoint analysis

Getting familiar with conjoint analysis Conjoint-Analysis asks respondents to make a choice between…


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Using crosstabs in survey data analysis

Using crosstabs in survey data analysis A common method for researchers to perform quantitative…


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Validating concepts with Monadic Testing

Validating concepts with Monadic Testing Monadic testing is used to gather feedback on a single…


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Qualitative vs Quantitative Survey Questions

Quantitative vs Qualitative survey questions Want a quick summary? Check out the infographic!…


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How to use screening questions to reach your target audience

How to use screening questions to reach your target audience A screening question is a powerful…


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Pollfish School

Get a closer look at Pollfish features and see how they work.


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Pollfish Is More Fun With Friends

Pollfish Is More Fun With Friends Did you know you can add up to 10 team members on a  free (basic)…


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Creating an audio, video, or image survey with Pollfish

Creating an audio, video, or image survey with Pollfish Surveys that support media files offer more…


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Guide to using Crosstabs in Pollfish

Guide to using Crosstabs in Pollfish Crosstabs are a matrix-style format for data visualization and…


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Setting age ranges in the Pollfish survey platform

Setting age ranges in the Pollfish survey platform There are a number of reasons that age range can…


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Hire a research expert for your next project

Hire a research expert for your next project TL;DR: Get the infographic! Whether you want to do it…


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How to weight your survey results in Pollfish

How to weight your survey results in Pollfish Surveys aim to gather insights from certain…


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Survey Guides

Take a deep dive on important topics in market research and consumer insights. Discover everything you'd want to know on a wide range of topics, and how you can use Pollfish to more effectively address problems.


Market Research Terms Glossary

Contents Section 1: Market Research Terminology Section 2: Question & Survey…


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Survey Bias: Your Ultimate Guide To Reducing Bias And Increasing Data Quality

Contents Section 1: Sampling Bias Section 2: Questionnaire Bias Section 3: Survey…


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