Market Research

These Pollfish survey resources will show you how to conduct market research, using primary and secondary research methods, to identify your target customers and competitors.


white label market research

Understanding and Using White Label Market Research

Understanding and Using White Label Market Research You may have heard of white label services…


Read More

customer referrals

How to Get Customer Referrals to Strengthen Your Business

How to Get Customer Referrals to Strengthen Your Business Customer referrals are one of the most…


Read More

customer exit survey

Preventing Cancellation and Attrition with the Customer Exit Survey

Preventing Cancellation and Attrition with the Customer Exit Survey The customer exit survey is a…


Read More

target market analysis

Fully Understanding Your Consumers with a Target Market Analysis

Fully Understanding Your Consumers with a Target Market Analysis Conducting a target market…


Read More

psychographic analysis

Implementing a Psychographic Analysis to Fully Understand Your Customers

Implementing a Psychographic Analysis to Fully Understand Your Customers In order to understand…


Read More

demographic analysis

Forming a Demographic Analysis to Complete Your Market Research

Forming a Demographic Analysis to Complete Your Market Research Conducting a demographic analysis…


Read More

Pollfish School

Get a closer look at Pollfish features and see how they work.


URL parameters

Create an Advanced Research Experience with Passthrough Parameters & Other URL Parameters

Create an Advanced Research Experience with Passthrough Parameters & Other URL Parameters…


Read More

multiple-choice-surveys

Multiple Selection Questions in Mobile Surveys (Updated)

Multiple Selection Questions in Mobile Surveys (Updated) Multiple response, multiple selection or…


Read More

survey results dashboard

The Pollfish Survey Results Dashboard: Understanding its Functionality and How to Use it

The Pollfish Survey Results Dashboard: Understanding its Functionality and How to Use it You’ll…


Read More

drill down questions

New Question Type: Drill Down Questions to Improve Respondent Experience and Data Quality

New Question Type: Drill Down Questions to Improve Respondent Experience and Data Quality Drill…


Read More

matrix question

The New Bipolar Question: A Matrix Question Type

The New Bipolar Question: A Matrix Question Type We’ve recently released a new version of the…


Read More

Sending and Targeting Surveys to Anyone With the Distribution Link

Sending and Targeting Surveys to Anyone With the New Distribution Link The Pollfish platform just…


Read More

Survey Guides

Take a deep dive on important topics in market research and consumer insights. Discover everything you'd want to know on a wide range of topics, and how you can use Pollfish to more effectively address problems.


get people to take your survey

The Guide on How to Get People to Take Your Survey

The Guide on How to Get People to Take Your Survey You're in the right place if you’ve ever…


Read More

Fiverr market research

Excelling with a Fiverr Market Research Alternative

Excelling with a Fiverr Market Research Alternative For small businesses, market research can seem…


Read More

survey data collection

What to Expect and Look for in Survey Data Collection

What to Expect and Look for in Survey Data Collection There’s far more involved in survey data…


Read More

order cancellation

How to Avoid Order Cancellation with Market Research

How to Avoid Order Cancellation with Market Research All businesses contend with the negative…


Read More

survey panel

All About Panel Surveys: 5 Panel Survey Examples and More

All About Panel Surveys: 5 Panel Survey Examples and More A survey panel, also referred to as a…


Read More

consumer research

Tapping Into Consumer Research Hacks for Your Market Research Campaigns

Tapping Into Consumer Research Hacks for Your Market Research Campaigns In today’s digital,…


Read More