Market Research
These Pollfish survey resources will show you how to conduct market research, using primary and secondary research methods, to identify your target customers and competitors.
Qualitative vs Quantitative Survey Questions
Quantitative vs Qualitative survey questions Want a quick summary? Check out the infographic!…
How to use screening questions to reach your target audience
How to use screening questions to reach your target audience A screening question is a powerful…
How to use matrix questions
How to use Matrix Questions A matrix question is a group of multiple-choice questions displayed in…
How to find survey respondents
How to find survey respondents You have questions that need some answers, all you need now is an…
How to write good survey questions
How to write good survey questions Good survey questions lead to good data. But what makes a survey…
Likert scale questions: What are they and how do you write them?
Likert scale & rating scale questions Likert scale questions are used for quantifying…
Pollfish School
Get a closer look at Pollfish features and see how they work.
Setting age ranges in the Pollfish survey platform
Setting age ranges in the Pollfish survey platform There are a number of reasons that age range can…
Hire a research expert for your next project
Hire a research expert for your next project Whether you want to do it yourself, or need a little…
How to weight your survey results in Pollfish
How to weight your survey results in Pollfish Surveys aim to gather insights from certain…
Household Income Levels By Country
Household Income Mapping: Understanding Household Income Levels By Country Demographic questions…
How to use BigQuery with Pollfish data
How to use BigQuery with Pollfish data Pollfish’s massive audience means a potentially massive…
How to use skip logic in your survey
How to use skip logic in your survey In a standard questionnaire, the survey follows the questions…
Survey Guides
Take a deep dive on important topics in market research and consumer insights. Discover everything you'd want to know on a wide range of topics, and how you can use Pollfish to more effectively address problems.
Survey Bias: Your Ultimate Guide To Reducing Bias And Increasing Data Quality
Contents Section 1: Sampling Bias Section 2: Questionnaire Bias Section 3: Survey…