Market Research

These Pollfish survey resources will show you how to conduct market research, using primary and secondary research methods, to identify your target customers and competitors.


Why a Business Needs Enterprise Survey Software for Success

Why a Business Needs Enterprise Survey Software for Success When endeavoring the various available…


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How to Conduct SaaS Market Research Like a Pro

How to Conduct SaaS Market Research Like a Pro Conducting SaaS market research is a requisite for…


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How to Reach the Correct Target Market Sample to Understand Your Customers

How to Reach the Correct Target Market Sample to Understand Your Customers A target market sample…


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The Importance of Market Research for Any Business

The Importance of Market Research for Any Business The importance of market research should not be…


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How to Monitor and Increase Brand Visibility with Surveys

How to Monitor and Increase Brand Visibility with Surveys Brand visibility is a necessity for any…


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How to Use Data for Decision Making

How to Use Data for Decision Making In the digital climate of the present, using data for…


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Pollfish School

Get a closer look at Pollfish features and see how they work.


New Pollfish Feature: Sequential Testing, A Variation of Monadic Testing

New Pollfish Feature: Sequential Testing, A Variation of Monadic Testing  The Pollfish A/B testing…


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How to Do Away with Typos With the Edit Questionnaire Feature

How to Do Away with Typos With the Edit Questionnaire Feature When forming the questionnaire — the…


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New Pollfish Feature: A/B Testing Directly in Questions with the Monadic Version 

New Pollfish Feature: A/B Testing Directly in Questions with the Monadic Version  Pollfish is…


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Incorporating Custom Terms & Conditions in Surveys for Privacy, Disclaimers & Much More

Incorporating Custom Terms & Conditions in Surveys for Privacy, Disclaimers & Much More…


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Crosstabs-survey-tool

(UPDATED) The Guide to Using Crosstabs in Pollfish

(UPDATED) The Guide to Using Crosstabs in Pollfish Crosstabs are a matrix-style format for data…


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How to Create a Survey with Sensitive Questions

How to Create a Survey with Sensitive Questions Setting up a survey that deals with sensitive…


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Survey Guides

Take a deep dive on important topics in market research and consumer insights. Discover everything you'd want to know on a wide range of topics, and how you can use Pollfish to more effectively address problems.


Market Research Vs. User Research: Which Does Your Business Need?

Market Research Vs. User Research: Which Does Your Business Need? Market research vs. user…


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The Complete Guide to Market Research Techniques

The Complete Guide to Market Research Techniques If you intend on conducting market research, you…


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How to Conduct Exploratory Research for Your Early Research Needs

How to Conduct Exploratory Research for Your Early Research Needs Exploratory research is one of…


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The Complete Guide to Mastering the 6 Most Critical Types of Research for Any Research Endeavor

The Complete Guide to Mastering the 6 Most Critical Types of Research for Any Research Endeavor…


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Market Research Survey: The Complete Guide

Market Research Survey: The Complete Guide Market research is a broad category of research,…


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How to Build Effective Survey Studies for Valuable Market Research 

How to Build Effective Survey Studies for Valuable Market Research  Survey research is an…


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