Market Research

These Pollfish survey resources will show you how to conduct market research, using primary and secondary research methods, to identify your target customers and competitors.


Consumer Engagement: How to Make an Audience out of the Multilingual Generation Z

Consumer Engagement: How to Make an Audience out of the Multilingual Generation Z Gen Z should be…


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Fostering Inclusive Marketing with Surveys

Fostering Inclusive Marketing with Surveys Inclusive marketing is a critical aspect in marketing,…


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How to Execute an Efficient Agile Research Strategy with 4 Steps

How to Execute an Efficient Agile Research Strategy with 4 Steps Executing an agile research…


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How to Uncover and Minimize Business Risks with Surveys

How to Uncover and Minimize Business Risks with Surveys Businesses must work towards uncovering…


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Diving into the Concept Testing Survey for Marketing and Product Development

Diving into the Concept Testing Survey for Marketing and Product Development Using a concept…


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How Relentless Quality in Market Research Perfects the Strategic Planning Process

How Relentless Quality in Market Research Perfects the Strategic Planning Process Surviving in…


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Pollfish School

Get a closer look at Pollfish features and see how they work.


How to Use Concept Rules in Your Monadic and Sequential Survey

How to Use Concept Rules in Your Monadic and Sequential Survey What can I achieve with concept…


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New Pollfish Feature: Sequential Testing, A Variation of Monadic Testing

New Pollfish Feature: Sequential Testing, A Variation of Monadic Testing  The Pollfish A/B testing…


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How to Do Away with Typos With the Edit Questionnaire Feature

How to Do Away with Typos With the Edit Questionnaire Feature When forming the questionnaire — the…


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New Pollfish Feature: A/B Testing Directly in Questions with the Monadic Version 

New Pollfish Feature: A/B Testing Directly in Questions with the Monadic Version  Pollfish is…


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Incorporating Custom Terms & Conditions in Surveys for Privacy, Disclaimers & Much More

Incorporating Custom Terms & Conditions in Surveys for Privacy, Disclaimers & Much More…


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Crosstabs-survey-tool

(UPDATED) The Guide to Using Crosstabs in Pollfish

(UPDATED) The Guide to Using Crosstabs in Pollfish Crosstabs are a matrix-style format for data…


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Survey Guides

Take a deep dive on important topics in market research and consumer insights. Discover everything you'd want to know on a wide range of topics, and how you can use Pollfish to more effectively address problems.


What is Experimental Research & How is it Significant for Your Business

What is Experimental Research & How is it Significant for Your Business Experimental research…


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Understanding Customer Behavior with Market Research

Understanding Customer Behavior with Market Research Customer behavior is one of the foremost…


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Diving Into the Net Profit Loss and How Market Research Helps Avoid It

Diving Into the Net Profit Loss and How Market Research Helps Avoid It It is in the best interest…


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How to Identify and Build Customer Personas with Market Research

How to Identify and Build Customer Personas with Market Research It is critical for businesses to…


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How Surveys Influence Customer Buying Behavior

How Surveys Influence Customer Buying Behavior All businesses must examine their customer buying…


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Market Research Vs. User Research: Which Does Your Business Need?

Market Research Vs. User Research: Which Does Your Business Need? Market research vs. user…


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