Market Research

These Pollfish survey resources will show you how to conduct market research, using primary and secondary research methods, to identify your target customers and competitors.


Optimizing the Customer Buying Journey with Surveys

Optimizing the Customer Buying Journey with Surveys To properly execute their strategy, businesses…


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Acclimating to Market Research in a Post-Pandemic World

Acclimating to Market Research in a Post-Pandemic World The COVID-19 pandemic has upturned the…


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Taking Market Insights Further with Mobile Market Research

Taking Market Insights Further with Mobile Market Research Mobile market research has ushered in a…


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Reducing Customer Attrition With Survey Research

Reducing Customer Attrition With Survey Research All businesses deal with some degree of customer…


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Using Market Research with Emotional Marketing to Resonate with Customers 

Using Market Research with Emotional Marketing to Resonate with Customers  Emotional marketing is…


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Using Surveys to Uphold Cultural Marketing and Appeal to Customers

Using Surveys to Uphold Cultural Marketing and Appeal to Customers In an increasingly diverse…


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Pollfish School

Get a closer look at Pollfish features and see how they work.


Sending and Targeting Surveys to Anyone With the Distribution Link

Sending and Targeting Surveys to Anyone With the New Distribution Link The Pollfish platform just…


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How to Use Concept Rules in Your Monadic and Sequential Survey

How to Use Concept Rules in Your Monadic and Sequential Survey What can I achieve with concept…


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New Pollfish Feature: Sequential Testing, A Variation of Monadic Testing

New Pollfish Feature: Sequential Testing, A Variation of Monadic Testing  The Pollfish A/B testing…


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How to Do Away with Typos With the Edit Questionnaire Feature

How to Do Away with Typos With the Edit Questionnaire Feature When forming the questionnaire — the…


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New Pollfish Feature: A/B Testing Directly in Questions with the Monadic Version 

New Pollfish Feature: A/B Testing Directly in Questions with the Monadic Version  Pollfish is…


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Incorporating Custom Terms & Conditions in Surveys for Privacy, Disclaimers & Much More

Incorporating Custom Terms & Conditions in Surveys for Privacy, Disclaimers & Much More…


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Survey Guides

Take a deep dive on important topics in market research and consumer insights. Discover everything you'd want to know on a wide range of topics, and how you can use Pollfish to more effectively address problems.


Creating a Culture of Data Democratization with Polling Software

Creating a Culture of Data Democratization with Polling Software Data democratization is critical…


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What is Experimental Research & How is it Significant for Your Business

What is Experimental Research & How is it Significant for Your Business Experimental research…


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Understanding Customer Behavior with Market Research

Understanding Customer Behavior with Market Research Customer behavior is one of the foremost…


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Diving Into the Net Profit Loss and How Market Research Helps Avoid It

Diving Into the Net Profit Loss and How Market Research Helps Avoid It It is in the best interest…


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How to Identify and Build Customer Personas with Market Research

How to Identify and Build Customer Personas with Market Research It is critical for businesses to…


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How Surveys Influence Customer Buying Behavior

How Surveys Influence Customer Buying Behavior All businesses must examine their customer buying…


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