Market Research

These Pollfish survey resources will show you how to conduct market research, using primary and secondary research methods, to identify your target customers and competitors.


Diving into the Customer Service Satisfaction Survey to Improve All Customer Service Sessions

Diving into the Customer Service Satisfaction Survey to Improve All Customer Service Sessions…


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research panel

What is a Research Panel and is it Necessary for Market Research

What is a Research Panel and is it Necessary for Market Research A research panel is a frequently…


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brand purpose

Building Brand Purpose with Market Research

Building Brand Purpose with Market Research As businesses seek to scale, grow and differentiate…


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repeat purchases

How to Promote Repeat Purchases with Survey Research

How to Promote Repeat Purchases with Survey Research You’ll need to cultivate repeat purchases…


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UX survey questions

The Best UX Survey Questions to Power Your Surveys

The Best UX Survey Questions to Power Your Surveys You need to have a reliable set of UX survey…


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customer convenience

Producing Customer Convenience with Market Research

Producing Customer Convenience with Market Research Despite the generality of its name, you should…


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Pollfish School

Get a closer look at Pollfish features and see how they work.


demographic targeting survey

New Demographic and Targeting Criteria on Pollfish

New Demographic and Targeting Criteria on Pollfish We're constantly innovating our market research…


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MaxDiff Analysis

What is a MaxDiff Analysis? The New Best-Worst Scaling Feature

What is a MaxDiff Analysis? The New Best-Worst Scaling Feature


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randomize survey

Grouping, Shuffling and Randomization in the Pollfish Questionnaire

Grouping, Shuffling and Randomization in the Pollfish Questionnaire As many researchers learn early…


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a/b test results

How to Benefit from Pollfish A/B Test Results & Exports

How to Benefit from Pollfish A/B Test Results & Exports There are various ways researchers can…


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Van Westendorp pricing meter

Pricing Your Products the Right Way with the Van Westendorp Price Sensitivity Meter

Pricing Your Products the Right Way with the Van Westendorp Price Sensitivity Meter The Van…


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conjoint analysis example

How to Analyze the Conjoint Analysis Feature on the Pollfish Platform

How to Analyze the Conjoint Analysis Feature on the Pollfish Platform We covered the critical…


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Survey Guides

Take a deep dive on important topics in market research and consumer insights. Discover everything you'd want to know on a wide range of topics, and how you can use Pollfish to more effectively address problems.


survey panel

All About Panel Surveys: 5 Panel Survey Examples and More

All About Panel Surveys: 5 Panel Survey Examples and More A survey panel, also referred to as a…


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consumer research

Tapping Into Consumer Research Hacks for Your Market Research Campaigns

Tapping Into Consumer Research Hacks for Your Market Research Campaigns In today’s digital,…


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How to Cater to All Kinds of Consumer Preferences

How to Cater to All Kinds of Consumer Preferences Catering to consumer preferences is an absolute…


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survey your audience

How to Survey Your Audience with a Market Research Platform

How to Survey Your Audience with a Market Research Platform Any research endeavor will leave you…


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Gauging and Improving Your Brand Reputation with Market Research

Gauging and Improving Your Brand Reputation with Market Research Brands must constantly track and…


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How to Develop a PR Market Research Study

How to Develop a PR Market Research Study A PR market research study couples two business concepts…


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