How to use surveys for competitive intelligence research

How to use surveys for competitive intelligence research Creating useful, desirable products and…


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How to create PR surveys for press coverage

How to create PR surveys for press coverage Public Relations is one of the most effective ways for…


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How To Use Consumer Surveys For Ad Effectiveness

How To Use Consumer Surveys For Ad Effectiveness Ad effectiveness research is as old as…


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How to use consumer surveys for brand awareness

How to use consumer surveys for brand awareness What is a brand awareness survey? Any product or…


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Likert scale questions: What are they and how do you write them?

Likert scale questions: What are they and how do you write them? A Likert scale is a rating scale…


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beginning-conjoint-analysis

Getting familiar with conjoint analysis

Getting familiar with conjoint analysis Conjoint-Analysis asks respondents to make a choice between…


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Using crosstabs in survey data analysis

Using crosstabs in survey data analysis A common method for researchers to perform quantitative…


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Validating concepts with Monadic Testing

Validating concepts with Monadic Testing Monadic testing is used to gather feedback on a single…


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quant-vs-qual

Qualitative vs Quantitative Survey Questions

Quantitative vs Qualitative survey questions Want a quick summary? Check out the infographic!…


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