How to use consumer surveys for brand awareness
How to use consumer surveys for brand awareness What is a brand awareness survey? Any product or…
Likert scale questions: What are they and how do you write them?
Likert scale questions: What are they and how do you write them? A Likert scale is a rating scale…
Getting familiar with conjoint analysis
Getting familiar with conjoint analysis Conjoint-Analysis asks respondents to make a choice between…
Using crosstabs in survey data analysis
Using crosstabs in survey data analysis A common method for researchers to perform quantitative…
Validating concepts with Monadic Testing
Validating concepts with Monadic Testing Monadic testing is used to gather feedback on a single…
Qualitative vs Quantitative Survey Questions
Quantitative vs Qualitative survey questions Want a quick summary? Check out the infographic!…
How to use screening questions to reach your target audience
How to use screening questions to reach your target audience A screening question is a powerful…
How to use matrix questions
How to use Matrix Questions A matrix question is a group of multiple-choice questions displayed in…
How to find survey respondents
How to find survey respondents You have questions that need some answers, all you need now is an…