The Pollfish Approach to Third-Party Tool Usage

As we have previously documented, the Pollfish online survey platform allows researchers to integrate Pollfish with a third party survey and as a third party survey distributor. These kinds of applications allow researchers to employ a more thorough survey research campaign.

While this kind of integration is favorable on several accounts, the Pollfish platform does not have control of the end-to-end experience when used with third-party survey providers (or as a third party survey distributor).

This is critical to note when connecting with and using external platforms. This article will teach you what Pollfish can help you achieve with this sort of integration, along with its limitations.

The Benefits of Consolidating With Third-Party Software Tools

There are several benefits to merging your third-party survey software with the Pollfish platform. Researchers ought to consider which is most apt for their survey research needs. Here are some of the most useful purposes to consolidate with a third-party survey platform and use Pollfish as a third-party distribution source.

  1. Respondents are still routed through different quality checks (more on this below).

  2. Pollfish equips third-party surveys to be sent to our massive network of top publisher websites and apps, in an environment of over 800,000,000+ worldwide users.

  3. Researchers can still send their third-party surveys through the surveys’ own publisher networks, largely expanding their environments and exposure.

  4. Researchers can access our large network with the comfort of a third-party-designed survey, should they prefer it over Pollfish’s.

  5. Pollfish adheres to strong privacy rules, disqualifying any questions that ask for personal information.

Pollfish Quality Control and Other Capabilities with Third-Party Integrations

If the advantages listed above of fusing Pollfish with third-party survey tools weren’t convincing enough of the tool’s prowess, the following will.

This is because the Pollfish platform provides the most relevant capabilities to ensure a smooth consolidation. While our platform can’t control the entire experience from our end, there are still various ways our platform helps secure the quality of survey responses.

Pollfish applies several technical checks to ensure that only high-quality respondents can participate. First off, researchers can add screeners to their third-party survey process in the beginning, much like they would with a regular Pollfish survey.

These allow you to zero in on your sampling pool so that the only respondents allowed to take the third-party survey are those who respond with the answers you require.

Moving along, Pollfish allows you to obtain your respondents’ unique Respondent ID, so that the system can track them, as it identifies users in our database. This ID reveals whether “bad responses” — those which disqualified respondents — came from a user in the Pollfish publisher network of sites and apps. This is important to know as survey disqualification rules will differ between our platform to third-party providers.

As such, this ID grants you insight into why a survey is counted towards the response count on a third-party platform, but not on Pollfish. (More on this in the next section).

Pollfish implements quality checks on gibberish answers. These nonsensical answers automatically disqualify a responder from submitting their survey.  An answer is considered gibberish when answers are non-words, such as “zjhbds ijvnksd kjdvfgb mgk.” This indicates a rush-through or disinterest in the survey and is obviously an illegitimate response.

Pollfish does not, however, control this type of quality check in third-party platforms, so a survey may be disqualified on that platform in this regard. 

The platform also checks for carrier consistency to avoid any suspicious input. Specifically, it checks if the carrier exists in the country that the current survey is being deployed to.     

Moreover, Pollfish utilizes a hasty answer check on a 3rd party survey in the screening question portion of our platform to ensure respondents aren’t providing inaccurate data by rushing through a question.

For example, suppose a would-be respondent answers a screening question faster than the average reading speed; the system would flag their answer as hasty. This will disqualify their survey.

Finally, Pollfish also prevents respondents on a virtual private network (VPN) from taking a survey. This is because a VPN shields a users’ true location, thereby tarnishing the data quality. 

Recapping the Third-Party Survey Distribution Process

Combining third-party survey platforms with Pollfish requires using a different process and therefore a different interface on the dashboard.

Here is a brief recap to get you acquainted with how third-party integrations work:

On the Pollfish dashboard, click on the “Create New Survey” button. The pop-up will ask for a name along with an option to link a 3rd party tool. Clicking on this option will take you to the third-party linking interface.

Like the regular survey interface, this one also features three stages: the audience, the link survey and the checkout. Here is what to expect from each stage:

  1. The audience stage: screening questions, geolocation criteria and demographics, available in multiple audiences.

  2. The Link survey stage: It features 3 of its own sections/boxes.

    1. Survey details: Here you connect Pollfish with the third-party platform URL. You can also add the value of the Respondent ID for both systems to track it. This is after your survey is complete in the third-party platform.

    2. Redirect URLs: Researchers can copy and paste the redirect links to the other survey tool for communication between their audience and survey. These links determine if the survey distribution was a success, if the surveys were disqualified and whether there was an over-quota.

    3. Test Your Survey Setup: This allows you to see if your survey was set up in the third-party system and if the connection to Pollfish was successful.

  3. The Checkout: The last stage that requires users to pay for the survey using their Pollfish credits.

What Pollfish Doesn’t Control in the Third-Party Survey Experience

As aforementioned, the Pollfish platform does not exert full control of the end-to-end third-party survey distribution experience. The chief reason is self-evident: Pollfish only has access to the Pollfish platform.

As such, it does not set the rules for survey quality checks in third-party survey platforms. This means the Pollfish platform neither controls nor is acquainted with the third-party system qualification process.

For example, what our platform marks as a gibberish answer — thereby disqualifying a respondent — may not qualify as a gibberish answer in another survey platform and vice versa.

Different survey rules may create the misalignment of data. For example, the total survey respondent count may be 98 on Pollfish, while it’s 97, 99, etc. in another survey tool.

Researchers should bear in mind that this kind of data discrepancy is inevitable when using two different survey platforms in conjunction with one another. However, there are still many capabilities that this consolidation of platforms provides, including the quality checks, the expansion of publisher networks and more.

As such, the benefits outweigh the limitations in the third-party survey experience.