Whether you’re running a quick pulse check or a complex study, the Pollfish Platform is built with smart, intuitive features, designed to help you confidently launch the right survey to the right audience.
Let’s take a tour of the essentials.
🏠 Your Survey Dashboard
It’s where all your projects live.
Drafts, under approval, running, and completed surveys
Create a new project or duplicate an old one
Track real-time performance
Download & export your results anytime
📝 Build Your Questionnaire
From your survey dashboard, there’s 3 ways to build a survey:
With AI: Let our fully conversational research assistant help you craft high-quality surveys with expert precision and minimal effort. Or paste a pre-built survey into the prompt and let us build your survey for you. Then modify, translate, and adjust response options, all with expert guidance.
- From Scratch: Import a pre-built survey, copy/paste questions & answers or add any question type, text, images, logic jumps & more. Everything is fully customizable.
From a Template: Choose from over 20 popular and fully customizable templates to ask the right questions and save time.
🎯 Choose Your Audience
Once you’ve chosen how you’ll build your survey, there’s two flexible ways to reach the right people:
Pollfish Audience
Access millions of people with our diverse and extensive audience. Backed by Prodege’s variety of owned and operated loyalty programs.
✓ ISO-certified, ESOMAR Gold Standard Data
✓ 160+ countries
✓ 1000’s of filters to contact your target persona. Including demographic, geographic, lifestyle, behavioral data points and more
✓ Cost-effective, transparent, pay-per-complete pricing
Use Your Own Audience
Survey your own database of customers for more specific insights on your brand.
✓ Build your survey and share your survey link – via email, social, or on your website
📚 How audience targeting works →
🔍 Advanced Pollfish Audience Targeting Criteria
The Pollfish audience gives you precision targeting capabilities:
Demographics: Age, gender, location, income, etc.
Behaviors: 6,979 behavioral criteria to choose from, including verified brand purchases, online shopping, retail channels shopped, websites visited and much more
Screening questions: Include screeners (labelled SQ) with the Add question button. Ask qualifying questions upfront, to avoid responses from people who don’t fit your research needs. Save time, money, and keep your insights clean.
💡 Using Pollfish Audience for your project? We’ll review your survey before launch to ensure your setup gets the results you need.
Browse all targeting options →
🚀 Launch Your Survey
Quick. Reviewed. Real-time results.
Submit your survey for expert review (Pollfish audience only)
Set live once approved
View real time responses in your account – usually within minutes
Analyze insights as they come in
Responses are quality checked
Survey auto-completes and notifies you via email
Transparent pay-per-complete pricing is shown as you create your survey. No hidden fees and no nasty surprises.
Live Expert Support
Need help? Have questions? Can’t find a feature?
Click the chat bubble in the bottom right of your dashboard to get live, expert support 24/7.
Real humans to support your research goals. All day, every day.
🤝 Looking for Managed Services?
Our research experts are here to support you.
Not sure where to start or simply short on time? Pollfish offers a range of professional services to take your survey from idea to insights. No stress and no guesswork.
How we can help:
Survey Design & QA: Get expert-written questions, logic flows, and formatting
Targeting Strategy: We help you reach the exact audience you need
Full Project Management: Let us handle everything – from setup to launch to analysis
Whether you’re new to survey research or managing complex studies, we’ll tailor the support to your goals.
✅ Ready to Dive In?
Head to your dashboard and start exploring Pollfish.
Ready to Try Pollfish?
Create your survey with AI, target high-quality respondents starting at $0.95 per complete, and start getting results in just minutes in real-time. From running a simple product concept survey to managing a constant stream of trackers for dozens of clients in dozens of countries, we’ve got you.