Improved Audience Quality + 6,979 New Behavior Targeting Criteria! 🎯

 

Many of you have asked and we’ve listened. We’ve just finished a major upgrade to Pollfish audiences to empower our research community like never before. 🥳 Starting today, you’ll gain the following benefits within the platform:

 

5 Ways This Enhances Your Research Experience ✨

  1. Reach niche audiences using
    6,979 unique validated behaviors    .
  2. Access to Prodege’s tried and
    tested loyalty program members.
  3. Quality checks that meet
    ESOMAR     Gold Standard.
  4. Combine behaviors and sentiment
    targets to understand the “why”.
  5. Recontact respondents for
    longitudinal tracking.

“So, exactly what can I target?”
I’m glad you asked!

 

4 New Behavioral Targeting Criteria 🛒

The new behaviors are best bucketed into the four following categories, and can be drilled down into sub-categories, and even down to specific stores, brands, sites, and locations.

Brand Purchases 🛍️

Consumer Lifestyle 🧬

Website Visits 📲

Location Visits 🏬

– Ruffles
– Dr. Pepper
-Angel Soft
– Tabasco
– Etc.		– Finance
– Travel
– Wellness
– Gaming
– Etc.		– BuyBuyBaby
– CNN
– Reddit
– Quora
Etc.		– Target
– Costco
– 7-Eleven
– Papa Johns
– Etc.

The full list of behavioral targeting criteria can be seen here: Google Sheet: 2024 Audience Upgrade 2024

 

Selecting Behavioral Audiences in 2 Clicks ✅

Click 1: From the survey creation page simply navigate to the audiences tab. There you will find two new sections: Consumer Lifestyle and Behavioral Data. Expand the dropdown and click a category.

Click 2: You’ll now be shown that category on the left, in which case you can type or select from thousands of validated website visits as shown in the image below:

In addition to this, you can even add quotas to your behavioral selections, or suppress specific selections to get very specific respondents for your surveys!

 

Preview All Targeting Criteria 🔮

To preview all of the targeting criteria, access the massive list of 6,979 behaviors here:
Google Sheet: 2024 Audience Upgrade 2024

Already a user? Some changes you’ll see in the platform.

To make these upgrades, we’ve had to make some other changes within the platform.

You’ll notice:

  • Screening questions now live under the “questionnaire page”
  • Completion time has been switched to a yes or no feasibility calculation.

First-party behavior data, powered by Prodege.

This is all now possible thanks to Prodege’s unique blend of owned and operated publishers, to help you achieve granularity from a more representative and reliable data source. The Prodege proprietary panels are Swagbucks, InboxDollars, MyPoints, and Upromise. Each panel has a unique profile given they cater to people with different interests and because our recruiting methods and incentives differ for each, allowing for a more even and representative audience.

Validated behavior are collected with member consent and in accordance with privacy laws from app and web browsing, supermarket receipts submitted by members and verified online purchases.

Ready to try our new behaviors? They’re available right now on our platform. Simply select the targeting criteria you need, and let us do the rest! Whether you’re a seasoned Pollfish user or new to our platform, our team of experts is here to help you.