Surprising Fall Favorites: Is PSL Still on Top?

As the hot breeze of summer comes to an end, something in the air seems to shift. The air becomes crisp, the leaves turn hues of orange and red, and the smell of freshly baked goods wafts through the wind. Fall is here! Prodege surveyed 500 Americans on Sep. 9th to get a sense of what Americans savor most about autumn. The findings reveal some surprising trends, from beloved fall drinks to popular activities. Let’s break down what we learned.

Fall Favorites

When it comes to fall beverages, many would assume that the coveted Pumpkin Spice Latte (PSL) would be the #1 choice but the survey told a different story:

  • “Hot Chocolate” was the top fall drink for 30% of respondents
  • The iconic PSL only claimed 14%
  • Interestingly, the age group most likely to favor the PSL was between 35-44 (27%), not the younger crowd as some might expect.
  • As anticipated, more women (63%) than men (37%) selected the PSL as their go-to drink.

While PSLs may not be everyone’s favorite, the excitement around fall-themed coffee menus still holds strong, especially among younger respondents:

  • Despite their low preference for the PSL, 30% of 18-24-year-olds said they look forward to the seasonal launches every year.

Staying In Over Going Out

There seems to be an endless amount of fall activities happening this time of year. We provided the usual suspects to see what respondents prefer and the results were surprising:

  • The most popular fall activity was “Staying in and watching a cozy movie,” with 43% of respondents choosing this over outdoor options.
  • Traditional outdoor fall activities like the ones listed below ranked lower in preference, showing a clear trend toward enjoying the season from the comfort of home.
    • Pumpkin patch visits
    • State fairs or parades
    • Apple picking
    • Corn mazes
    • Hayrides

Whether sipping hot cocoa or enjoying a warm night in, it’s clear that everyone has their own way of embracing the magic of fall. In the time it would take you to grab a PSL, you can get real results in just a matter of minutes with Pollfish, Prodege’s online survey platform. With the power of Prodege’s audience in combination with Pollfish’s DIY capabilities, you really can research just about anything.

Learn about anything and everything here at www.Pollfish.com.