🧩 Target Granularly w/ Nested Quotas!

Picture this. You get your survey results, and drill down into males vs. females, and then down into rural vs. urban, but, “oh no!”, of 400, there’s 367 in one segment, and only 33 in the other!

With Pollfish Nested Quotas, you can ensure you get enough respondents in any selectable demographic or behavioral subgroup. Nesting can go 3 levels deep, supports exclusions, and can be performed with grouped or individual options.

Create Nested Quotas in 4 steps:

Step 1: Select the first demographic/behavior you want to nest with. You can do this by simply scrolling to the desired dropdown selection from the targeting criteria on your “audiences” tab from within your survey. There will be a small grey “merge” icon on the right of all listed criteria. Simply click it to begin a nested quota.

Step 2: Select the second demographic/behavior you want to nest with. For instance, if you want to create a nested quota containing answer selections within both “marital status” and “gender”, you can either search or scroll to “gender” and select it.

Step 3: Select your answer choices from each of your nesting selections. Please note: If one of your demographic/behavior selections has only 2 choices, both will be automatically selected.

Step 4: Edit your nested quotas to the desired # of respondents per each subgroup. In most cases, you’ll want an even distribution between the quotas, which is why it will preset in that way. However, you can edit as needed for your particular use case.

That’s it!

Try Nested Quotas with Pollfish!

Nested quotas allow you to precisely target specific subgroups in your survey by layering demographic and behavioral criteria. Instead of just selecting broad categories (like age or gender), you can combine and intersect criteria, ensuring proportional representation across deeper levels. This helps avoid oversampling one group while leaving others underrepresented.

In summary, with Pollfish nesting, you can:

  • Ensure balanced quotas within multiple demographic layers (e.g., age + gender + location).
  • Prevent bias in survey results by guaranteeing sufficient responses from key subgroups.
  • Support exclusions and more flexible quota management.
  • Maximize accuracy in data collection by refining audience targeting.

 

Log in to your Pollfish account to try Nested Quotas now!