Tricks, Treats, and Trends!
Tricks, Treats, and Trends!
When Halloween season rolls around, there's a certain magic in the air—whether it’s the haunting decorations, eerie movies, or even sweet treats. For many, Halloween isn't just a one-day event, but a month-long celebration of all things scary. Pollfish surveyed 500 Americans between Oct. 7-10 to see whether we agree on when to decorate and all-time spooky favorites. Here’s what we uncovered:
Spooktacular Decor
Boo! Sorry, did our decor scare you? We can never seem to agree on when is the best time to decorate for Halloween.
- Early October is when most decorate for Halloween (23%) even though some decorate as early as August (8%)
- The #1 choice of decor items are Jack-o-Lanterns/Pumpkins (72%) followed by Skeletons (55%)
Have you noticed Christmas decorations in stores in the middle of October? Us too! A significant 45% feel it’s a little too soon to be bombarded with Christmas decorations when Halloween and Thanksgiving haven't even happened yet. It’s like skipping over two great holidays!
Chilling Costumes
Seems like every year people stress on what to be for Halloween.
- 46% of respondents opt for premade costumes purchased online or in stores
- Basic costumes are out! 36% love to get creative and come up with something totally unique
- 79% LOVE trick or treaters in their costumes so they always have candy on hand for them
Whether you’re a DIY costume connoisseur or you literally buy your costume at Spirit Halloween the day of, it’s always a fun time dressing up!
Frightening Favorites
Spooky season always includes some creepy classics in the mix. Let’s curl up and watch a scary movie while munching on our favorite sweet treat:
- "Halloween" leads the pack with 16% of people naming it their favorite, closely followed by "Beetlejuice" at 14% and the ever-charming "Hocus Pocus" at 11%
- Reese’s reigns supreme as the top Halloween treat, with 48% calling it their favorite, while Kit Kats and Hershey’s tie for second at 23%
- 38% say they like candy corn only sometimes
As Halloween crawls closer, it's terrifying that everyone has their own way of getting into the spooky spirit! These results came back eerily fast…using Pollfish, you can get real results in just a matter of minutes. With the power of Pollfish’s DIY capabilities in combination with Prodege’s audience, you really can research just about anything. Happy haunting!
Learn about everything and anything here at www.Pollfish.com
Surprising Fall Favorites: Is PSL Still on Top?
Surprising Fall Favorites: Is PSL Still on Top?
As the hot breeze of summer comes to an end, something in the air seems to shift. The air becomes crisp, the leaves turn hues of orange and red, and the smell of freshly baked goods wafts through the wind. Fall is here! Prodege surveyed 500 Americans on Sep. 9th to get a sense of what Americans savor most about autumn. The findings reveal some surprising trends, from beloved fall drinks to popular activities. Let’s break down what we learned.
Fall Favorites
When it comes to fall beverages, many would assume that the coveted Pumpkin Spice Latte (PSL) would be the #1 choice but the survey told a different story:
- “Hot Chocolate” was the top fall drink for 30% of respondents
- The iconic PSL only claimed 14%
- Interestingly, the age group most likely to favor the PSL was between 35-44 (27%), not the younger crowd as some might expect.
- As anticipated, more women (63%) than men (37%) selected the PSL as their go-to drink.
While PSLs may not be everyone’s favorite, the excitement around fall-themed coffee menus still holds strong, especially among younger respondents:
- Despite their low preference for the PSL, 30% of 18-24-year-olds said they look forward to the seasonal launches every year.
Staying In Over Going Out
There seems to be an endless amount of fall activities happening this time of year. We provided the usual suspects to see what respondents prefer and the results were surprising:
- The most popular fall activity was "Staying in and watching a cozy movie," with 43% of respondents choosing this over outdoor options.
- Traditional outdoor fall activities like the ones listed below ranked lower in preference, showing a clear trend toward enjoying the season from the comfort of home.
- Pumpkin patch visits
- State fairs or parades
- Apple picking
- Corn mazes
- Hayrides
Whether sipping hot cocoa or enjoying a warm night in, it’s clear that everyone has their own way of embracing the magic of fall. In the time it would take you to grab a PSL, you can get real results in just a matter of minutes with Pollfish, Prodege’s online survey platform. With the power of Prodege’s audience in combination with Pollfish’s DIY capabilities, you really can research just about anything.
Learn about anything and everything here at www.Pollfish.com.