Bustle Digital Group
21st May 2020
How Bustle Digital Group gained rapid audience insights during a crisis using Pollfish
How Bustle Digital Group gained rapid audience insights during a crisis using Pollfish When a crisis hits, brand leaders must make hard choices. How will their brand positioning, value proposition, feature set, and content evolve to meet the expectations, fears, and aspirations of a population gripped by doubt and uncertainty? Leaders must make decisions quickly to both show leadership and keep progress moving forward at a critical time. But because jobs, revenue, and brand perception may…