Setting age ranges in the Pollfish survey platform

How do you make sure people from certain age ranges take your survey? With Pollfish, It’s simple to set target audience age groups to ensure the right people take your survey. Let’s say you wanted to target respondents from age 18 to 34, simply deselect the other age brackets (all brackets will be selected at start) on our Targeting page as shown below:

Note that if you aren’t specifically looking to target a specific age range but instead want to understand how different age brackets responded to your survey, we have you covered.  You can always filter your results AFTER your survey has been completed by selecting / deselecting the age brackets to see how particular age groups responded to your survey questions.

Setting Specific Age Ranges

Looking to target a specific age range vs. a predefined age bracket?  Create your own age range by clicking the “Switch to specific age range” button and put in your desired custom age range as shown in the above example.

What’s important to consider in target audience age groups for a mobile survey?

There is a staggering number of Americans across all age groups that rely on their cell phones as their primary means of communication (57%), and many have even switched to wireless-only (41%). And there are some target audience age groups that use their mobile device as their primary or only means of connecting to the Internet.

This means that some demographics will only be reachable via mobile devices, and other users will continue to shift towards utilizing mobile as their primary means for Internet access and spend more time on the device – thus making them more accessible.