Likert scale & rating scale questions

Likert scale questions are used for quantifying estimations of variables such as feelings, opinions or attitudes that cannot be measured, or when their values can’t be observed.

How do you use likert scale questions?

In order to measure a client’s satisfaction after using a certain product, you can use this type of survey question to ask:

“On a scale of 1 to 100, what’s your overall satisfaction with the product?”

Likert Scale is typically a 5 or 7 point scale that asks a user to express how much they agree or disagree with a statement, for instance:

“This product meets my needs”

  • Strongly Disagree
  • Disagree
  • Neutral
  • Agree Strongly
  • Agree