How to create an image survey with Pollfish

An image survey, where the respondent must view an image before responding, is a particularly powerful survey tool for the modern market researcher.

Pollfish supports image inclusion into any survey question type, Single Choice, Multiple Choice, Rating/Slider, or Open-Ended questions to gather quantitative and qualitative data and response about the image or series of images.

What to consider when adding images to your survey

Image surveys are very engaging for the respondent and increase participation rates. You can upload all types of images from corporate logos to ad concepts—even visual representations of questions. The files uploaded should not be more than 1MB, as this affects download times and therefore participation rates.

Images can be of any file type, but you must ensure the quality of the image by previewing the question on the Preview Page.

Pro Tip: How to compare two images:

Typically researcher want to know a respondent’s opinions on an image compared to another. This can be tricky on a mobile phone, as the screen size will limit the viewing size of both images. If you can, combine both images side by side, with clear areas or lines of separation, (similar to below), and ask users to select which one is preferable.

Alternatively, you can show the two images in a row to get instant feedback on each, individually, and compare results. You can also combine both methods for even more powerful comparative data sets.

NOTE: be sure you have permission to use the images in your survey.