Diving into the Employee Feedback Survey

Diving into the Employee Feedback Survey

Whether you have five employees or 5,000, the employee feedback survey is an excellent source of collecting employee sentiment that allows you to improve business operations and employee retention in turn. 

Feedback surveys provide employees with an anonymous way to share their concerns without fear of reprisal. In this format, a business can expect much more honest feedback that can drive meaningful change in the company.

Unfortunately, many employee feedback surveys fail because they do not ask the right questions or suffer from a low response rate. This guide will help you understand why these surveys matter and how you can make the most out of your next survey. 

Employee Feedback Survey Overview

An employee feedback survey entails capturing feedback from existing employees in a survey format. This type of survey is also referred to as an employee engagement or employee opinion survey. 

In general, employee feedback surveys seek to understand the level of job satisfaction, fulfillment and overall happiness that employees feel. Employee feedback surveys are conducted to understand employees’ holistic feelings toward a company or those pertaining to their team or department. 

The results of an employee feedback survey are then used to help drive company action by improving companywide aspects such as management styles, HR methodologies, employee relations and interactions with clients.

There are many reasons why a company may choose to conduct an employee feedback survey. Some of the main motivations include: 

  • Understanding current pain points
  • Measuring overall job satisfaction
  • Gaining insight into successful management styles 
  • Learning which HR incentives are most appreciated by employees
  • Improving processes for hiring and onboarding new employees
  • Demonstrating to employees that the company is interested and invested in improving their experience 
  • Giving employees the opportunity to reflect and volunteer ways to improve their role or the company
  • Improving the general satisfaction employees feel with their work and work environment

Benefits of Employee Feedback Surveys

Companies of all sizes can benefit from conducting an employee feedback survey and acting on the insights uncovered during the analysis process. Benefits companies may experience include:

  • Better performance: your team may feel more motivated to perform when they are given the opportunity to provide employee feedback
  • Eliminating any discomfort employees feel about raising their concerns on employment particulars.
  • Detecting problems before they occur.
  • An improved and streamlined communication between management and employees.
  • Helping employees feel they belong and have a sense of purpose within the business.
  • Boosting employee retention rates.
  • Attracting prospective employees who want to be part of a culture where their voice is heard.

Additionally, there are added benefits of administering surveys on a more regular basis. The benefits of more frequent employee feedback surveys include:

  • Having a system of benchmarks to understand how employee satisfaction changes over time.
  • Identifying changes in HR or operation procedures that have positively or negatively impacted employees.
  • Giving employees more frequent opportunities to voice their concerns.

How to Conduct an Employee Feedback Survey

Employee feedback surveys are relatively easy to conduct and follow a similar process to other survey types. 

  • Understand the purpose of your survey and write down your goals. Before you begin  to pen your questions, explore your motivations for conducting an employee feedback survey. Then write down what you hope to accomplish or learn by the end of your survey.
  • Identify your target audience. Determine if you will distribute your survey to the entire company or to smaller segments. Your target audience will influence the questions in your survey. 
  • Organize and plan your survey(s). Depending on the purpose of your survey and the target audience(s) you identify, you may need to create more than one survey. For example, if you are creating a survey for a large company with several offices, you may want to create individual surveys for each office or for each team within the offices. The questions that you ask managers are also likely to differ from those that you will ask team members.
  • Create your questions and design your survey. With the purpose and audience of your survey in mind, create questions that will provide the data you need to drive change. The design of your survey matters too;  consider using a professional survey platform to make the process easier for the employees and, thereby, improve your survey response rate. 
  • Distribute your survey. Before sending the survey out, it is a good idea to explain to your employees why you are conducting the survey. This should encourage employees to take the time to complete the survey and provide thoughtful answers.
  • Perform survey data analysis. Once the responses are in, you will need to collate, organize, and analyze the responses in order to draw conclusions for your business. We encourage you to read our in-depth article about survey data analysis to learn more about this process. 
  • Put the insights into action. With the analysis complete, you should be able to draw some conclusions and put them into action. Circle back with your employees and share the results of the survey and explain how you will use these insights to improve the company. 

Questions to Include in Employee Feedback Surveys

By asking the right questions, you are more likely to get insightful responses that can help drive positive and impactful change in your organization. 

The wording of your questions is important. In order to get helpful responses, be sure to ask questions that require specific responses. Don’t try to kill two birds with one stone; keep questions focused on one topic at a time. 

To help get you started, we have compiled a list of questions covering some of the topics you may wish to include in your next employee feedback survey. 

Overall Job Satisfaction

  1. Have you considered looking for another job within the past three months? If yes, please explain why.
  2. What’s the one thing you would change about your job?
  3. On a scale of 1 - 10, how happy are you with your job?
  4. Are you happy with your work-life balance?
  5. Would you refer a friend or colleague to work at this company? If no, please explain why not.

Relationship with Management

  1. On a scale of 1 - 10, how would you rate your manager’s performance?
  2. Are you happy with the level of communication between senior management and the team?
  3. Do you know where to turn for help when you have a problem or challenge?
  4. Do you feel recognized for the work you do?

Performance and Motivation

  1. On a scale of 1 - 10, how challenging do you find your job?
  2. What is the most challenging aspect of your job?
  3. Do you feel inspired to do your best work?

Boost Your Business with the Employee Feedback Surveys

Employee turnover is expensive. Not only is it expensive and time-consuming to hire and train new employees, but companies with a higher turnover rate will experience lower overall profits

An employee feedback survey is an incredibly valuable tool that can help keep your employees engaged with your business. By investing in your people and understanding their true feelings about their role in your company, you can ensure the success of your business for years to come.

The simple act of conducting the employee feedback survey alone can help boost morale within your team. Add the free insights you’ll get from your employees, and it makes conducting an employee feedback survey a no-brainer. 

A professional survey platform can make it even easier to distribute your survey to a vast network of online users and assure that your survey collects the exact number of responses that you need. There is nothing holding you back from getting started today!

Frequently asked questions

What is an employee feedback survey?

An employee feedback survey is a survey that collects feedback from existing employees in order to understand their overall level of job satisfaction.

What are some of the reasons for conducting an employee feedback survey?

Some of the reasons a company may conduct an employee feedback survey are to measure job satisfaction, understand frustrations, improve processes, and show employees that the company cares about their concerns.

What are other names used to describe an employee feedback survey?

Employee feedback surveys are also referred to as employee engagement surveys or employee opinion surveys.

What are some of the topics that an employee feedback survey should cover?

Employee feedback surveys typically ask questions about overall job satisfaction, relationship with management, and employee performance and motivation.

Who participates in an employee feedback survey?

An employee feedback survey can be distributed to all employees of a company, or it can be distributed to smaller groups of employees, such as certain departments or office locations.

Diving into the Employee Satisfaction Survey

Diving into the Employee Satisfaction Survey

Whether you operate a small, mid-sized or enterprise business, a high level of employee satisfaction is a must, thus you’ll need to employ (pun intended) an employee satisfaction survey.

First, you should mull over the notion of employee satisfaction: the term itself doesn’t denote contentment among employees. Rather, it signifies the concept of whether employees are content with their needs and wishes in their job.

As such, it is treated as something to measure, as a healthy amount of employee satisfaction leads to better job performance and productivity. Conversely, poor satisfaction leads to low morale and high burnout, which inevitably lead to higher turnover rates and ultimately affecting a business’s bottom line.

But as a business, you can disentangle yourself from this predicament — or avoid it from occurring to begin with — with the employee satisfaction survey.

What is an Employee Satisfaction Survey?

This kind of survey gauges the level of satisfaction your employees have with their jobs: this includes culture, work environment, visibility and all employee relations. It is a tool best executed by the human resources department, as this team works chiefly to fulfill employee needs.

However, the intelligence derived from this kind of survey should be shared with upper management, so that higher-ups can see how employees are faring, make decisions on how to improve their satisfaction and devise plans with HR on how to better oversee the company.

Your business should periodically issue these surveys to your employees, as even the happiest of them can have a change of mood. Perhaps something in the company changed for the worse? Or perhaps, the new project management system is difficult to adapt to. 

Whatever the case, your company will benefit from monitoring your employees’ satisfaction.

Why Does this Survey Matter to Your Business?

If the above explanation wasn’t reason enough to employ employee satisfaction surveys regularly, the following will. Your HR team cannot read minds, and neither can you. When your employees hit a sour note in any matter pertaining to work, it is best to correct it.

But you won’t be able to unless you know precisely what troubles your employees when it comes to their jobs.

Here are several reasons as to why you should implement these surveys, particularly in regards to unhappy employees.

  1. Employees’ discontent won’t be remedied if it’s not addressed and if no action is taken against it.
  2. If unhappy employees don’t like their jobs, they won’t bother to work as diligently as they should; they’ll start slacking and their performance will worsen.
  3. Discontented workers may get to the point of no return; they may decide to leave the organization. Others may follow suit, leading to high turnover.  
  4. Unhappy colleagues can release their low spirits onto other employees and even customers.
  5. Dissatisfied workers may lower company morale and culture.
  6. Unhappy employees will feel like they get to voice their concerns with a satisfaction survey.
  7. The prospect of fulfillment and improving mental health may seem like a reality to unsatisfied employees when employers set up these surveys.

Questions to Ask in Your Questionnaire


An employment satisfaction survey often deals with many topics, as such, you can create multiple such surveys, or incorporate various topics into one survey. Here are a few types of employee satisfaction question types and question examples.

Questions on relationships with the supervisors and managers

  1. How would you rate your supervisor/manager?
  2. Does your supervisor give you constructive criticism?
  3. Does your supervisor provide your tasks in a timely and comprehensible manner?
  4. Do you feel that your supervisor understands your concerns?
  5. Do you feel like your supervisor appreciates your work?

Questions on job enjoyment and comfort

  1. Do you enjoy the work you do?
  2. Do you feel that you are valued for the job you do?
  3. Do you feel that you can pursue job growth in this company?
  4. Do you believe you’ve gotten sufficient training to solve customer issues?
  5. Do you feel that your job helps make a difference in the company, the niche, our customers, or the world at large?

Questions on self-evaluation

  1. Do you complete all your tasks before they are due?
  2. Do you feel that your workload is too high and that you may require some help?
  3. How can you improve your performance without inducing any stress?
  4. How can you improve your performance to help contribute to the company’s success?
  5. How can you improve your relationship with other colleagues?

Questions on company pipeline and goals

  1. Do the overall goals of the company make sense for this quarter?
  2. Do you have an understanding of your requirements and how they fit into the bigger picture of the company?
  3. Do the objectives for your team seem realistic and attainable? 
  4. Are your own objectives clear and do they seem realistic?
  5. Do you have any worries about the direction the company is going in terms of goals or your responsibilities?

Questions on work/life balance 

  1. Do you feel like you have an adequate work/life balance?
  2. If not, what can the company do to adapt a better work/life balance?
  3. Do you think your managers take your personal family time into consideration?
  4. Do you feel stressed out due to long hours or hard to meet objectives?
  5. Do you feel that your coworkers respect your time off?

Using Employee Satisfaction Surveys to their Fullest Potential 

Aside from the question types and topics above, there are many other topics that factor into employee satisfaction. You should consider all relevant topics, as this type of survey doesn’t merely reveal how your employees feel.

The value in these types of surveys is their ability to reveal your company’s own shortcomings and shortsightedness, along with ideas on how to improve managerial relationships and culture. Moreover, they can divulge how to achieve objections, set more reasonable expectations and offer better visibility.

This is to say that these surveys can give indispensable advice on how to run your business. As such, a robust survey platform is key.

Frequently asked questions

What is an employee satisfaction survey?

An employee satisfaction survey is a type of survey that is distributed to current employees of a company to understand how satisfied employees are with various aspects of their job.

Why is employee satisfaction important to a business?

Satisfied employees tend to perform better and have higher levels of productivity, which can in turn lead to increased profits and lower turnover for the company.

How can understanding employee satisfaction help a company?

When a company understands their employees’ pain points, they can make plans to address the issues. Employees who feel that their opinions are heard are more likely to be engaged in the company and perform better in their role.

Who should conduct an employee satisfaction survey?

Ideally, an employee satisfaction survey will be deployed by a company’s HR team, but the results should be shared with upper management and potentially with the company as a whole.

What aspects should an employee satisfaction survey cover?

An employee satisfaction survey can be used to understand how employees feel about a variety of topics, including overall job enjoyment, relationship with the management team, workload and performance, company goals and objectives and work-life balance.