The 6 Main Types of Survey Questions to Power Multiple Applications

The 6 Main Types of Survey Questions to Power Multiple Applications

Survey questions are the core of any questionnaire and survey at large. It is the questions that drive the extraction of key data, insights and other information about your target market (for market research) or target population (for general research).

There are a wide variety of survey questions to implement into your survey campaign, whether it is for market research or other forms of research. There are also many ways to categorize questions.

This article expounds on the 7 main types of survey questions, namely market research questions, including examples and fitting applications, so that you can produce effective survey studies for your research campaign.

Close-Ended Questions

These questions are one of the most chief types of survey questions. They serve as the parent category in virtually every question type you’ll come upon in this guide and all others — except for open-ended questions, their antithesis.

Close-ended questions refer to any question that can be answered by selecting from a limited amount of answer options. These options can exist in various forms; these forms are the basis of the various offshoots, subtypes or child categories of close-ended questions (listed in the sections following the next).

Usually, these exist as multiple-choice questions, in which a respondent can select one answer, or choose several, i.e., all that apply to a situation. 

Close-ended questions can draw simple, one-word answers, such as yes or no, or full sentence answers. 

Additionally, these questions can be presented in a rating scale, such as “Are you satisfied with your experience with our company?" To which, the responses would exist in a scale: Very much so, mostly, yes, not sure, not really, no, not at all.

Close-ended questions are used to conduct quantitative research, in which data is collected to form statistics and discover patterns. 

Although they give limited information, they are useful for several applications in the business world and virtually all others. They should be used when searching for trends and quantifiable behaviors and making generalizations.

Additionally, they provide quick insights into both general and specific topics, including important issues, such as that of trust:

“Do you find our website trustworthy to gather [niche] information?” This can be answered via a simple yes, no or not sure or as a rating scale question, e.g., from “not at all” to “very much so.”

Here are some of the most fitting surveys and applications for close-ended questions:

  1. Quantitative surveys
  2. Consumer surveys
  3. Cross-sectional surveys
  4. The NPS Survey and all other customer satisfaction surveys such as the CSAT and CES surveys
  5. Brand awareness surveys
  6. All customer experience (CX) surveys
  7. Business surveys

Examples of Close-Ended Questions:

  1. Did you find what you were looking for on our website?
  2. Which products do you look for/enjoy using the most? (Check all that apply).
  3. What times of the year do you usually plan a trip? [Multiple choice, multiple selection]
  4. Would you recommend our product/service? 
  5. Which locations would you go to?
  6. What aspects of your life do you find most stressful?
  7. What kinds of services do you seek to help you through a difficult time?

Open-Ended Questions

The opposite of close-ended questions, these types of questions cannot be answered via a simple yes or no answer, nor can they be answered with single or multiple-selection multiple choice answers.

Rather, they allow the respondents full control over their responses. As such, open-ended answers can be short, consisting of a few words, to a sentence, to a paraph and beyond.

As their name suggests, the responses for these kinds of questions are limitless, save for the character count. These questions are used to extract in-depth responses to better probe into a topic. Additionally, open-ended questions can be used as follow-up questions to close-ended answers. 

For example, if you asked the close-ended question: Which of the following brands do you feel is this best for your needs?

You can follow this up with an open-ended question that asks respondents to explain why they chose their answer.

Open-ended questions provide feedback in the customers’ own words, rather than with fill-in options that have been preselected. Open-ended questions form the core of qualitative research

They help you draw more context around actions, opinions and explore the reasoning behind satisfaction and dissatisfaction with their customer experience (CX).

Here are some of the most fitting surveys and applications for open-ended questions:

  1. Qualitative surveys
  2. Retrospective surveys: they require these questions to express and compare feelings and opinions of the present with the past.
  3. Exploratory research: qualitative in nature, used in order to form hypotheses, define goals etc.  
  4. Consumer surveys
  5. Employee feedback surveys, job satisfaction surveys 
  6. Event evaluation surveys
  7. Prospective research

Examples of Open-Ended Questions:

  1. What was it like living in this neighborhood in New York?
  2. Please describe a time where you found our digital marketplace helped you make essential purchases.
  3. Why did you select [the previous question’s choice]?
  4. How do you typically deal with stressful situations?
  5. What would make you use our product/service again?
  6. Why do you choose this particular product over the others?
  7. Is there anything else we can do to improve your experience with our company?

Rating Scale Questions

Also referred to as ordinal questions, these questions use a scale of answer options, as opposed to answers with words and sentences that denote separate objects and concerns. 

As its name suggests, a rating scale question asks respondents to rate a sentence from a scale that uses numbers, emoticons, emojis or words. The words of the scale usually denote levels of either low to high intensity or go from negativity to positivity.

Respondents choose the number, word or emoji that best represents their answer.

Rating scale questions can be used for a number of applications. They are essential for questions that require far more nuance and precision than a yes or no answer. They are also ideal for a market researcher to understand their customers' exact feelings, attitudes and beliefs towards a number of business inquiries.

WIth rating scale questions, market researchers can further segment their target market by way of their opinions, which allows them to tinker their products, services or experiences more precisely. 

Here are some of the most fitting surveys and applications for rating scale questions:

  1. NPS (Net Promoter Score) surveys
  2. CSAT (Customer Satisfaction Score) surveys
  3. CET (Customer Effort Score) surveys
  4. Likert Scale surveys
  5. Visual ratings surveys (ones that use hearts, stars, emojis or other visual ratings as scaled questions).

Examples of Rating Scale Questions:

  1. How likely are you to recommend this company to a colleague or friend, on a scale of 1-10? (NPS)
  2. Rate the following statement. Using the site navigation was extremely easy to do. (CES, a scale of extremely disagree to extremely agree). 
  3. Overall, how satisfied are you with our company? (CSAT, a scale of extremely dissatisfied to extremely satisfied).
  4. The number of items in your online store overwhelms me. (Likert Scale, a scale of 7 options, strongly disagree to strongly agree).
  5. How would you rate your experience with our tech specialist? (Visual ratings scale, answers can use any emoji)

Matrix Questions

A Matrix question is a kind of close-ended question that asks respondents to provide an answer to one or more row questions using the same set of column answer choices. In this way, researchers do not have to create different answer types for each Matrix question, as each one can be answered in the same way.

It is similar to rating scale questions in that these questions ask respondents to rate or evaluate a number of services, occurrences of matters.

Like rating scale questions, each answer in a Matrix question carries a different amount of weight or intensity, from strong disagreements to strong agreements and other negative to positive responses. 

The design of Matrix questions appears to be a chart, which makes it easy to identify and create.

Matrix questions are fundamental to use when your questions require nuance or you want to understand your customers’ precise sentiment in regard to your question.

While they can make it easy to interpret your customers’ answers, be wary when using them on mobile. Very long Matrices don’t fit mobile screens, which tend to be far greater in length than in width. They are not recommended for mobile.

Here are some of the most fitting surveys and applications for Matrix questions:

  1. Employee satisfaction surveys
  2. Descriptive research
  3. Customer loyalty surveys
  4. Evaluating advertisements and advertising campaigns
  5. Product satisfaction surveys

Examples of Matrix Questions:

  1. Rate the following: The customer support rep helped me resolve my issue. (Matrix from strongly agree to strongly disagree)
  2. How was your experience at our trade show? (Matrix from highly unenjoyable to highly enjoyable).
  3. How would you assess our webinar? (Matrix from very uninformative to very informative)
  4. How likely are you to make ongoing purchases from our online store? (Matrix from highly unlikely to highly likely).
  5. How many times will you make purchases from us in a year (Matrix from once to several times, such as more than five times).

Rank Order Questions

Also called Ranking questions, rank order questions ask respondents to compare items and rank them according to their liking. As such, respondents order the answer options by way of their preference. 

It allows them to rearrange multiple choice answer options in the order of their choice, based on the opinions and attitudes they hold. Using rank order questions as opposed to other multiple-choice questions or rating scale questions is beneficial, as it lets researchers instantly understand their customers' preference of one item over another. 

That is because the rankings are in each question, and unlike the Matrix scale, in which questions/ statements are on each row and answers are in each column, rank order questions feature the studied topics in each row and their ranking in each column. As such, a single question is set up in a Matrix-esque manner. As such, you the items and their ratings one after the other in one box.  

This is also more convenient than other multiple-choice questions, in which respondents select multiple items without rating them or rating them but on an individual question basis. 

Here are some of the most fitting surveys and applications for Rank Order questions:

  1. Product surveys
  2. All customer experience (CX) surveys
  3. Causal research and correlational research (in part but not in whole)
  4. Lowering the customer churn rate by understanding which products/ items need improvement 

Examples of Rank Order Questions:

  1. Please rank the following pizza toppings. (Ranking depends on the number of items, ex if there are 4, rate them from 1-4).
  2. How would you rank the following seasonal fashion collections from worst to best?
  3. How was your experience with the following companies at the event? (Rate from I didn’t enjoy it to I highly enjoyed it).
  4. Rank the following accessories from our latest collection. (Ranking depends on the number of items).

Nominal Questions

Also called naming questions, or the categorical variable scale, nominal questions label variables into distinct categories. Unlike the various rating questions and rank order questions, nominal questions ask for answers with no quantitative value or weight of positivity, intensity, etc. 

As such, these questions require no calculations of their answers, as each answer names a different category or type that has no quantitative relation to the other answer options. When numbers are assigned to nominal question answers, it is only for labeling or division

The answers to nominal questions have no order; instead, they are meant to carry significance for variable labels only.

These kinds of questions are apt for initial research, such as exploratory, when researchers are trying to gather all the different variables present in their issue or situation. 

They are also perfect to use when inquiring into the specifics of something, whether it is an occurrence, a preference or specific products, rather than rate them against one another.  

Here are some of the most fitting surveys and applications for Nominal questions:

  1. Exploratory research
  2. Descriptive research
  3. Product satisfaction survey questions
  4. Cohort studies
  5. Advertising market research

Examples of Nominal Questions:

  1. Which brand of laptops from our store do you prefer? (Answers:  Apple, Microsoft, Dell, Acer, Samsung, Asos)
  2. Where do you live?
  3. Which vacation destination do you want to visit the most?
  4. Which of the following ads have you seen?
  5. Which of the following ads would make you want to buy from us the most?

Making Every Question Count

While the 6 questions described in this guide are crucial for your market research endeavors, there are far more question types you can use to power your survey research. While this may sound daunting, the larger variety of question types helps keep your research quality high and fresh, giving you more types of data analysis to choose from and interpret.

Some questions you may come upon fall under one or more of the question types in this article, while others may be more unique. The most important thing to keep in mind is to not overwhelm your respondents with surveys and survey questions. 

Keep your questionnaires relatively short and send your surveys to a random sampling pool. This will ensure that your respondents are not the same exact people every time — yet they still make up your target market/population. You can achieve this effortlessly with a strong online survey platform.

The Business Survey Question Guide

The Business Survey Question Guide

Well-designed business survey questions can reveal deep insights about your company, product, or service. Business surveys can help you focus your research so you can make smart growth decisions.

A good business survey can support unparalleled growth. Any business owner who wants to improve or grow their business can benefit from conducting regular business surveys. 

In order to gain actionable insights, however, you need to ask the right questions. This guide explains how to create the right business survey questions for your target market, the kinds that will elicit valuable responses. 

What is a Business Survey? 

When conducting any type of business survey, your goal is to gather information and insights that will help you understand and improve specific aspects of your business. The questions that you include will depend upon your motivations for conducting the survey. 

Business surveys are used in a variety of ways. They are frequently used to understand how well your company is meeting the needs of your target market.  You may use them to better understand your existing market or explore new ones. A business survey is also used to understand company operations and/or employee satisfaction in order to improve processes. 

By asking the right questions, you can gather specific insights that can help you grow your company. We’ll dive into the different types of surveys and provide you with sample business survey questions to help you create your own business survey. 

Customer Satisfaction Survey

One of the most common types of business surveys, customer satisfaction surveys seek to measure how satisfied your customers are with your product, services, or company as a whole. We will cover the four primary types of customer satisfaction surveys here.

Customer Satisfaction Score (CSAT)

The Customer Satisfaction Score survey assesses customer satisfaction with your company, product, or service. The survey contains a small number of questions that directly relate to the customer's experience. The responses on a CSAT survey are done on a scale, typically, 1 - 5 or 1 -10.

Examples of CSAT questions include:

  1. How satisfied are you with your purchase of
  2. How satisfied were you with our checkout process?
  3. How satisfied were you with your recent experience with our support team?

Net Promoter Score Survey (NPS)

The purpose of a net promoter score survey is to determine how likely it is that existing customers will recommend your company, product, or service to a friend. Much like the CSAT, this type of survey is also scale based, but there is only one scale (1-10). A positive NPS score is a good indication of how satisfied your customers are with your company. 

Sample questions include:

  1. On a scale of 1-10, how likely would you be to recommend
    to a friend?
  2. On a scale of 1-10, how likely are you to recommend [company name] to a friend or colleague? 

Customer Effort Score Survey (CES)

Using the Customer Effort Score (CES), this metric-based survey measures how much effort is required for a customer to use your product or interact with your company (e.g. with a help desk or sales rep). These questions use a 5-point scale to determine the effort score.

Examples of CES questions are:

  1. Overall, how easy was it to solve your problem with [company name] today? 
  2. How easy was it to [state action here]? 

Visual Rating Surveys

This type of survey uses emojis (e.g. hearts, starts, emojis) to quickly gauge customer feedback during or after an experience with your company.

Some examples include:

  1. How would you rate your experience with our customer service team today? (Happy face / neutral face / sad face)
  2. How happy are you with your recent purchase of
    ? (User is able to select any number of the 5 stars displayed)

Market Research Survey

Often included in market research, market research surveys are conducted in order to better understand the market for your product or service. You may conduct a market research survey in order to plan an effective marketing campaign, determine viability for a new product or feature, or identify new customer segments. 

The purpose of your survey will influence the type of questions you want to include. It is important to include demographic questions in your survey to help you better understand the market.

Example of market research questions include:

  1. Where do you live? 
  2. How old are you? 
  3. How long have you been using
  4. Would you recommend
    to a friend?
  5. How much money do you usually spend on
  6. What is your least favorite thing about

Employee Satisfaction Survey

An employee satisfaction survey is an excellent source of information for improving both employee retention and business operations. If you deploy this survey to the entire company, it is important to include demographic information to help draw more accurate conclusions. 

Example questions include:

  1. On a scale of 1 - 10, how happy are you with your work-life balance?
  2. Do you feel that your role and responsibilities are well-defined?
  3. Have you thought about looking for a new job in the past 6 months? 
  4. What reasons would you have for looking for a new job?
  5. Do you feel that your workload is reasonable?
  6. On a scale of 1 - 10, how supportive is your manager when you have a problem?
  7. Do you feel comfortable discussing a problem or issue with your manager?
  8. What is the most challenging part of your job?
  9. Do you feel appreciated for the work you do?
  10. If you could change one thing about your job, what would it be?

Brand Awareness Survey

You can conduct a brand awareness survey to measure the recognition and awareness of your brand amongst your target audience or consumers in general. Brand awareness surveys can help you plan effective marketing campaigns and identify new sectors for growth.

Questions to include in this type of survey are:

  1. Which of the following brands have you used?
  2. Which of the following brands have you heard about?
  3. Do you currently use
  4. When is the last time you used
  5. Have you heard of [company/product name] before?
  6. How likely are you to switch to [competitor brand] should they offer cheaper prices?
  7. Which brands would you use for [a need, an industry practice or service]?
  8. How was your experience with our [company/product]?
  9. Of the following brands, please select the one that you feel is the best.
  10. How likely are you to recommend [company name] to a friend?

Product Satisfaction Survey

The product satisfaction survey focuses on how satisfied your customers are with your product. The questions should be designed to help you gauge overall satisfaction, see how your product measures up to its competition, and understand how you can improve your product.

Examples of product satisfaction survey question include:

  1. How long have you used
  2. How long have you been using our product?
  3. How frequently do you use
  4. On a scale of 1-10, how well does
    meet your needs?
  5. What is your favorite thing about our product?
  6. What do you dislike about our product?
  7. How likely are you to recommend
    to a friend?
  8. Which of the following features do you use?
  9. What would you improve about our product?

Best Practices for Creating Business Survey Questions

We hope that these business survey questions will inspire you to create your own business survey to gain new insights about your target market, for various businesses needs. In order to leverage these questions to uncover valuable insights, we will leave you with some best practices for creating survey questions:

  • Before creating your questions, determine and write down the purpose of your survey. Each question should support the survey’s purpose. 
  • A short, focused survey will achieve a higher response rate. You may get better results by deploying several short surveys, rather than trying to get all the answers from one, long survey.
  • Ensure that each survey question is clear and well-written so respondents do not spend unnecessary time trying to understand the question.
  • Make sure your question responses are appropriate for the question type

Make an Impact with the Right Business Survey Questions

Business surveys are a cost-effective tool that businesses can utilize to improve the customer experience (CX), streamline internal processes, and increase profitability. The advent of professional online survey platforms has encouraged many businesses to conduct surveys on a routine basis to establish benchmarks and monitor improvement. 

While these tools make it easy to deploy surveys, they will not provide the answers you need unless you take the time to create thoughtful business survey questions. Each question must relate back to your survey’s purpose in order to focus your findings.

When you start by creating a business survey with the right kind of questions, you can expect your survey to reveal deep insights that will have a positive impact on your business. 

Frequently asked questions

What is a business survey?

A business survey describes a wide variety of survey types that are performed in order to help a business gain insights about their company, products, and/or services.

What are some examples of business surveys?

Examples of business surveys include customer satisfaction surveys, market research surveys, employee satisfaction surveys, brand awareness surveys, and product satisfaction surveys.

What is a Customer Satisfaction Score (CSAT)?

A Customer Satisfaction Score (CSAT) is a type of business survey that measures customer satisfaction with a company, product, or service via numerical, scaled responses. The result of the survey is represented as a numerical value of 1-5 or 1-10. (i.e. “satisfaction score).

What is a brand awareness survey?

A brand awareness survey is a type of business survey that is used to measure a brand’s overall recognition within a target market.

What can be done to encourage a higher response rate for business surveys?

A short, focused business survey that contains well-written questions may achieve a higher response rate than a longer survey.

Demographic Survey Questions to Reel in Your Target Market

Demographic Survey Questions to Reel in Your Target Market

Demographic survey questions are the backbone of much of today’s survey research, as customer data has become increasingly important to businesses.

Although questions about age, marital status, education, or gender may seem simple on the surface, the data they provide is invaluable for segmenting your audience, targeting specific groups, and gaining profound survey insights.

But demographic survey questions are tricky; if you ask too many in your survey, you’ll annoy your participants. If you use a poor word choice, you risk making your audience suspicious or even offended. 

In this article, we gathered the most common and useful demographic questions, examples of how you can use them in your surveys, and tips on making the most out of each.

Demographic Question #1: Age

How AGE information can be used: 

  • Create and polish generational-based personas. Age is often the defining factor in how people interact with your products, make decisions, or view things. No wonder there are so many age-based customer personas such as “40 y.o. office worker” or “17 y.o. college student.”
  • Obtain age-unrelated insights. We often use age to segment different groups because we often perceive generations as different. But obtaining information about age also allows you to see when age doesn’t have any impact at all, making discoveries about how similar different age groups can think about the same things. 
  • Combine with other age-related available data. There’s a vast body of research online that focuses on behaviors and insights about different age groups. “Millennials more often…”, or “Generation X opposes…” You can combine this data with age-related insights from your surveys to obtain even more deep insights.

Tips on asking about the AGE: 

    • Use ranges. Age is sensitive information, so you’ll have a much higher response rate if you ask people to choose a range (e.g. 18-23) instead of providing a specific number. 
  • Use broad ranges or narrow ranges. If you survey the general audience, make sure you provide age ranges to cover all groups. (e.g. below 18, 18-23, 24-33, … above 65) If, however, you know that you’ll be surveying a group of young people and need more detailed age information, you can add more narrow ranges (17-18, 19-20, 21-23, other).

Example of AGE demographic question:

What is your age?
Below 18
18 – 24
25 – 34
35 – 44
45 – 54
Above 54

Demographic Question #2: Gender

How GENDER information can be used: 

  • Form gender-driven insights. Beware of jumping to conclusions when it comes to gender-specific insights. Often, survey data might surprise you. 
  • Expand to other audience groups. If you know that the target audience of your product is of a specific gender, you might target other gender groups to expand to other markets (e.g. popular men-driven gaming publication is looking for ways to expand its female audience)

Tips on asking about the GENDER: 

  • Don’t go all-in. Healthline currently lists 64 terms for gender identity, and if you ask participants to choose one out of 64, your survey will probably end sooner than you expect. List 5-6 most common options and cover the rest with “other.” 
  • Provide the way out. Gender is a sensitive topic, and some people might not want to share their details on it with you. Make sure to add the “Prefer not to answer” option to keep them in. 
  • Gender is not sex. Sex refers to biological distinction. Gender refers to the social or identity distinction. Don’t use “sex” and “gender” interchangeably in your questions. 

Example of a GENDER demographic question:

What is your gender?
Prefer not to answer
Other (please specify)

Demographic Question #3: Ethnicity

How Ethnicity information can be used: 

  • Diving into the cultural background of a specific group. Ethnicity may play a big role in people’s lives and affect their opinions by way of the traditions and customs they follow. As such, their views may occur through the lens of the culture that’s tied to their ethnicity.
  • Enrich location-based surveys. There might be locations where a certain ethnic group holds the majority. Collecting information about ethnicity helps you discover hidden correlations or their absence by comparing survey data with data from larger audience samples. 
  • Target message to a specific ethnic group. If you have a business and want to join a message that resonates with certain ethnic groups, ethnic-driven surveys might be a great way to obtain actionable insights.  

Tips on asking about the ETHNICITY:

  • Make sure people can check off multiple answers. In the age of 23andme, more and more people consider themselves belonging to several ethnic groups, so provide your respondents with the ability to select several answers or you risk turning them away. 
  • Remember that ethnicity and race are different. Although closely connected, race and ethnicity are different. “Race” defines the largest categorization of people, while ethnicity is a subgroup, tied to a nationality. For example, “White” is a race, whereas “Irish” is an ethnic group falling under that race. 
  • Eliminate the words “ethnicity” and “race” if possible. Race and ethnicity are sensitive topics and often serve as a basis for discrimination. Try using the word “category” and let people choose the answer from groups as the following example shows. 

Example of ETHNICITY demographic question:

What category describes you best?
White (e.g. Polish, German, English, Russian, etc.)
Hispanic Latino or Spanish origin (e.g. Mexican, Puerto Rican, Mexican American, Cuban, etc.)
Black or African American (e.g. African American, Haitian, Somalian, etc.)
Asian (e.g. Chinese, Japanese, Vietnamese)
American Indian (e.g. e.g Navajo, Mayan, Aztec, Nome Eskimo community, etc.)
Native Hawaiian or Other Pacific Islander
Middle Eastern or North African (e.g. Syrian, Egyptian, Lebanese, etc.)
Some other race, ethnicity, or origin  

Demographic Question #4: Marital Status

How MARITAL STATUS information can be used: 

More often than not, the information about marital status may not appear to be necessary, as other demographic questions will provide much clearer insight into your target audience’s choices and behaviors. 

But there are cases where it can be an important differentiator, e.g. when you want to target very specific demographic groups, such as recently divorced people, etc.

Tips on asking about MARITAL STATUS:

    • Beware of misinterpretations. It’s easy to jump to conclusions based on people’s marital status, especially with so many stereotypes and anecdotes floating around. In this case, it’s better to trust your data and numbers than the gut.
    • Consider if you need this information. As with almost any demographic question, better ask yourself how you are going to use his data before adding the question. 
  • How to appeal to this demographic: To make the most use out of this demographic, consider the products, services and shopping behaviors of married respondents. These may be more willing to spend on vacations or activities designed for two. 

Example of MARITAL STATUS question:

What is your marital status?
Married or in a domestic partnership

Demographic Question #5: Income or Employment

How Income or Employment information can be used: 

    • Obtain the economic profile of your audience. Income and employment are both strong differentiators for almost every survey as financials play a great role in how people choose what they buy and what they do.
  • The differentiator in finance-specific surveys. If you are conducting a survey about finances, e.g. asking people about how they manage their personal spending habits, both income and employment will have a great impact on the results of your survey. 

Tips on asking about EMPLOYMENT and INCOME:

  • The money is in the follow-up. Research shows that if you ask participants to provide a specific income number with the “Don’t know” option, and then follow up with a question with income ranges (e.g. $10,000 – $20000), you’ll get more responses and than merely asking income range off the bat.
  • Estimate based on other data. Not all people like to share their income details, but you might obtain income-related data indirectly. For example, if you already asked about respondents’ location and employment, you might check average salaries for that area and come up with an approximation. 

Example of Employment survey question:

Full-time employment
Part-time employment
Underemployed (wage is below industry average)
Full time freelancing
Unemployed (looking for work)
Unemployed (not looking for work)
Unable to work

Example of Income survey question:

How much total combined money did your household earn in 2020?
Less than $20,000
$21,000 – $30,000
$31,000 to $40,000
$41,000 to $50,000
$51,000 to $60,000
Above $60,000

Making The Most Out of Demographic Questions

Demographic questions help directly identify your target audience along with obtaining unique insights about a specific group of people.

Just make sure you only use those demographic questions that you really need for your research. For example, if you know that your audience is predominantly students, there’s rarely a need to ask for age, education, and type of employment. 

With online survey platforms, demographic criteria can be specified before the survey starts. 

If you want to take your surveys to the next step and collect even more actionable data, why not target groups that you want to survey from the very beginning?

With Pollfish you can target the right survey audience in 160 countries with over 20 various criteria such as age, gender, marital status, income, education, and even mobile device manufacturer.

Try Pollfish now and finally get advanced market insights that you can rely on.

Frequently asked questions

What is a demographic survey question?

Demographic survey questions are used to better understand the identities of the survey respondents. This information can be used to segment the survey audience in order to see how responses change based on demographic criteria.

What information is gathered through demographic survey questions?

Demographic survey questions are used to gather specific, objective information about the respondent, such as age, education, marital status, gender, household income, and employment status.

How can information about age be used when interpreting survey results?

Demographic information about survey respondents’ ages is used to create personas, understand how age impacts actions and beliefs, and identify factors that are universal amongst the respondents and not linked to age.

Why should researchers use ranges as a response to age questions?

Since some people are sensitive about age, respondents may feel more comfortable about selecting an age range rather than stating their exact age.

How many demographic questions should be included in a survey?

To ensure an optimal response rate, it is best to ask only the demographic questions you need to support your survey. When asked too many questions, respondents may get annoyed or bored and decide not to complete the survey.