Add Age Ranges To Your Pollfish Survey

With Pollfish, you can target your survey to specific age ranges in three ways. First, you can select from our default age ranges. Second, you can create your own custom age range survey. And by using Quotas, you can select exactly how many respondents come from each age or age range.

See how it’s done with this step-by-step tutorial.

Video Transcription

Hi, this is Ally from the Pollfish marketing team and today, we’re going to learn how to set age range targeting in a Pollfish survey.

When a member of the Pollfish Audience Network first joins, they complete a basic profile of all their demographic information up front. We use this information to target your survey to the right audience, and saves you the trouble of having to ask questions such as how old they are later on in the process.

Default Age Ranges

When you first create your survey, you’ll see your targeting page, complete with all of the ages that Pollfish supports already selected and grouped into default settings. It’s easy to change these by clicking on the check boxes next to a grouping to remove it, or clicking back on it to add it back.

You can see your estimated audience distribution on the right-hand side updating in real time to show you the makeup of your audience.

Targeting Millennials and GenZ

Because we are mobile-first and COPPA compliant, we’re able to target age ranges as young as 16 without violating any global privacy restrictions. This means we can reach audiences that are harder to reach such as GenZ or Millennials.

If you want to reach those specific cohorts, we’d recommend switching to specific age ranges. This is where you can create a custom age range survey by inputing the exact range of those audiences.

Since we know GenZ that we can target on Pollfish is between 16 and 23, and Millennials are between 24 and 39, we can set that exact audience group and see what the targeting looks like if we were to try to reach those groups right now with a survey.

Quotas

If you had a more balanced audience or a specific breakdown that you are looking for, we’d recommend you use quotas to create a more representative sample.

Quotas let you determine a specific number of completes for each group. Since we have 400 completes in this survey, we can adjust our audience to a 50/50 split with 200 completes in each group so we have an even number of millennials and GenZ. Or we can adjust this to different numbers, such as a 75/25 split if the group was different.

And that’s it! If you liked this video, please like and subscribe to our YouTube channel or visit Pollfish Resource Center at resources.pollfish.com to learn more.