How To Create An Image Survey by adding Pictures, Audio and Video

How To Create An Image Survey by adding Pictures, Audio and Video

With Pollfish, you can add images, audio files and videos to any survey question. You can also add these file types to individual answer choices in single and multiple choice questions. The process to create an image survey is simple. See how it's done here.

 

 

Video Transcription

Hi, John from Pollfish here and today, I'm going to show you how you can add media files like images, audio clips and videos to your survey questions.

With Pollfish, you can add media files like images, audio clips and videos to your survey questions to add more context to answer choices.

You can add media to your survey in two ways: you can either add to the top of the survey on any survey question type, or you can add to individual answer choices on certain select question types.

Add Media To Any Survey Question

First, you want to select the survey that you want to add media to. Once there, you want to select your questionnaire menu to get started.

Once here, find your question menu and select Add Media To Question.

Remember, you can add media to the top of any survey question, between the question and the answer choices below. This will work on any survey question type.

First, you want to select the uploader. Once you have found your creative, you can insert it here.

Add Media To Individual Answer Choices

The second way to add media to your survey is to add media files to individual answer choices on certain supported question types.

If you look at your question type and you see the image file here, you can add media files to each individual answer choice. And you do that by selecting this icon.

Just like before, you'll see the uploader appear and then you'll select your creative.

Don't forget to check the previewer to make sure that it appears as you expect.

Add Usage Instructions To Your Image Survey

One last thing--make sure that when you add media to your survey questions, you add sufficient instructions for how the respondent is to use the media that you've added.

For example, if they need to watch the entire video in order to answer the question, make sure you let them know.

And that's it! If you enjoyed this content, please like and subscribe on YouTube or visit resources.pollfish.com for more helpful tips.


Add Advanced Skip Logic To Your Survey With Pollfish

Add Advanced Skip Logic To Your Survey With Pollfish

With Advanced Skip Logic, you can deliver different survey questions based on respondent answers. Unlike screening questions, you can include all respondents in your final survey results and simply reroute different types of respondents to different questions.

Advanced Skip Logic allows you to get a deeper level of understanding from consumers, reduce survey bias and more. And setup couldn't be easier. See the step-by-step tutorial below.

 

 

Video Transcription

Hi I'm Ally from the Pollfish marketing team and today, I'm going to introduce you to one of the most powerful features on the Pollfish platform--Advanced Skip Logic.

Skip logic allows you to redirect respondents towards different questions based on answers they've already given previously in the survey. This helps respondents to end up being served questions that are more relevant to them, it helps completion rates and it gets you better data.

This is super easy to set up and you can start by going to the Questionnaire portion of your Pollfish survey builder.

For the purpose of our example, you can see that I've already added questions to my survey. You'll need to have questions in order to add logic to them.

Getting Started

When you have a question you want to apply logic to, simply move over to the left-hand side, where you'll see your complete question menu. At the bottom, you have the option to apply logic.

There is also an icon for branching, which you'll notice on this toggle bar as well. Skip logic is sometimes called branching because it looks like a branch.

When we click on the branching icon, we can see the complete skip logic menu. This will also show us a preview of the survey questions, as well as a preview of the survey and our logic path.

The logic path shows us the flow that respondents are currently going to go to. Right now, this is a regular flow, following one question after the next where every respondent receives every question.

To make these questions more relevant, we're going to add skip logic.

My survey is addressing Netflix Original Series and asking respondents which show they liked best out of two different options.

If we want people who liked the show Ozark to only receive questions about Ozark, and we want the people who liked Stranger Things better to only receive questions about Stranger Things, we can apply skip logic to make this happen.

Adding Skip Logic

We'll start by adding a rule. This lets us choose one of the answer choices from question one and the action that we want the respondents to take.

Because the next question is about Ozark, we want respondents who choose Stranger Things to skip that question and go straight to questions about Stranger Things--in this case, question three.

Because None Of The Above is also one of our answer choices, we want people who did not really enjoy either of these shows to go straight to the end of the survey.

For question two, since we don't want respondents who are answering questions about Ozark to see the question about Stranger Things that would follow, we'll also have any answer from question two result in the respondents being sent to the end of the survey.

Review Your Logic Path

Now we can review this logic path and see what the respondents will be doing if they are presented the survey.

For question one, they have three different answer choices, all of which will take them to a new and more relevant survey path for the respondent.

And that's it! If you liked this content, please like and subscribe to our YouTube channel or visit the Pollfish Resource Center at resources.pollfish.com.


Add Age Ranges To Your Pollfish Survey

Add Age Ranges To Your Pollfish Survey

With Pollfish, you can target your survey to specific age ranges in three ways. First, you can select from our default age ranges. Second, you can create your own custom age range survey. And by using Quotas, you can select exactly how many respondents come from each age or age range.

See how it's done with this step-by-step tutorial.

 

 

Video Transcription

Hi, this is Ally from the Pollfish marketing team and today, we're going to learn how to set age range targeting in a Pollfish survey.

When a member of the Pollfish Audience Network first joins, they complete a basic profile of all their demographic information up front. We use this information to target your survey to the right audience, and saves you the trouble of having to ask questions such as how old they are later on in the process.

Default Age Ranges

When you first create your survey, you'll see your targeting page, complete with all of the ages that Pollfish supports already selected and grouped into default settings. It's easy to change these by clicking on the check boxes next to a grouping to remove it, or clicking back on it to add it back.

You can see your estimated audience distribution on the right-hand side updating in real time to show you the makeup of your audience.

Targeting Millennials and GenZ

Because we are mobile-first and COPPA compliant, we're able to target age ranges as young as 16 without violating any global privacy restrictions. This means we can reach audiences that are harder to reach such as GenZ or Millennials.

If you want to reach those specific cohorts, we'd recommend switching to specific age ranges. This is where you can create a custom age range survey by inputing the exact range of those audiences.

Since we know GenZ that we can target on Pollfish is between 16 and 23, and Millennials are between 24 and 39, we can set that exact audience group and see what the targeting looks like if we were to try to reach those groups right now with a survey.

Quotas

If you had a more balanced audience or a specific breakdown that you are looking for, we'd recommend you use quotas to create a more representative sample.

Quotas let you determine a specific number of completes for each group. Since we have 400 completes in this survey, we can adjust our audience to a 50/50 split with 200 completes in each group so we have an even number of millennials and GenZ. Or we can adjust this to different numbers, such as a 75/25 split if the group was different.

And that's it! If you liked this video, please like and subscribe to our YouTube channel or visit Pollfish Resource Center at resources.pollfish.com to learn more.


Add Team Members to Your Pollfish Survey Platform Account

Add Team Members to your Pollfish Survey Platform Account

With Pollfish, you can add up to 10 team members to any account at any subscription level. Adding new team members is easy and can be done with just a few clicks. Share survey results, create team folders and unify all surveys on one convenient dashboard. If you belong to multiple teams, easily jump between them right from the menu.

It is simple to add team members and we'll show you how with this step-by-step tutorial.

 

 

Video Transcription

Hi, John with Pollfish here and today, I'm going to show you how you can add up to 10 team members to your Pollfish account.

With Pollfish, you can add up to 10 team members to your free, pay-as-you-go account. We do this so you can try out the platform, show it off to your entire staff and really get a sense for how it might help your organization. So I'll show you how you can add your team members now.

Getting Started

Start by coming up here to the three-dots menu and finding team settings. Once there, you should see the My Teams section, which shows you all the teams that you've been added to. If you want to switch between teams, you can come up here to this toggle menu and switch over to any other teams you've been added to.

Scroll down a bit and you'll see the Team Information section. This is where you can add a team name, and an email that will act as the administrative email for this account.

Adding Team Members

The Team Members section is where you can see the owner of the team here and then a place where you can add team members. Click the plus sign to get started.

In this menu here, you will add any emails to your teammates here, and you'll select their admin roles. If you need to know the permissions for each admin role, you can see those here.

Once you've added all your teammates, click invite and they'll receive an email invitation to join your team.

And that's it! If you enjoyed this content today, please like and subscribe on YouTube or visit resources.pollfish.com for more helpful tips.


How Pollfish Post Stratification Enables Instant Survey Weighting

How Pollfish Post Stratification Enables Instant Survey Weighting

When researchers create a survey with Pollfish, the audience they build is often somewhat different from the actual population. In an effort to ensure that your survey population is as accurate as possible, Pollfish created Post Stratification.

Post-Stratification allows users to weight their survey results with the push of a button using local census data. With this video tutorial, Ally will show you how you can add survey weighting instantly.

 

 

Video Transcription

Hi, I'm Ally from Pollfish, and today I'm going to show you an amazingly easy-to-use feature that let's you weight your survey results to the census data for the region you've surveyed.

When you launch a general population survey, oftentimes the respondents who take the survey are not reflective or representative of the actual population. Pollfish's answer to this is Post-Stratification; an easy, one-click solution that lets you weight these results. Let's get started.

Select or Run Your Survey

You can see that I am on my dashboard and I am going to choose a survey I have already completed. This is because the Post-Stratification feature is available on the Results page of your survey. If you'd like to reach specific audiences, we recommend that you set this up using Quotas on the targeting page before launch.

Weight Your Survey Results

Once you reach your results page, you will see that the actual results are what populates from your survey.

When you click Post-Stratified under View Results on the lefthand side, you can see a second data set populate under your actual results, showing you the weighted information for gender and age for that area.

Census Data Availability

Post-Stratification is available in 32 countries including the US, the UK and the EU. The data comes from the census for each country, except in the case of the US, where the data will come from state-level census data.

Income census data is available in Post-Stratification for the US when the information is sufficient.

Exploring Census-Weighted Results

You can see that in my survey, I have launched this to the UK and the US--two countries supported by our Post-Stratification algorithm. And I can toggle between the two to see the census-weighted results for each one, or I can see an aggregate group that has been correctly weighted by applying post-stratification to both at once.

Export Options

I can export these results by choosing export results from the upper-righthand corner. Post-Stratification is not currently available on the PDF export format, but it will appear as a new column in Excel, Crosstabs or SPSS exports

And that's it! If you liked this content, please like and subscribe to our YouTube channel, or check out Pollfish resources at resources.pollfish.com for more great tips.