Using Single Page View to Display Multiple Questions on the Same Page
Single Page View - For Natural Topic Grouping
By default, Pollfish shows one question per page to your respondents.
But there are times when you might want to show multiple questions together in a group, say for shorter surveys or when you want respondents to answer questions in context around a topic. If that's what brought you here, then you're looking for our Single Page View feature.
Where to Find Single Page View
Once you've loged in to your Pollfish account and created a project, or navigated to your existing survey draft...
From the Add Questions menu button, add your questions to a question group
In the group settings, toggle "Single Page View" to ON
Once enabled, the selected questions within that group will appear on the same page to respondents, and can be viewed using the Preview Survey button (in the top right of your screen)
Example Use Cases
Customers asked us for the functionality to show multiple questions on the same page for a variety of reasons. Here's just a few requests, to give you inspiration:
Customer Satisfaction Surveys: "I'd like to group multiple related CSAT questions to minimize clicks and respondent fatigue"
Product Feedback: "We'd like to ask questions about features, usability, and expectations all in one view"
Behavioral Research: "By asking similar topic questions on a single page, we'd reduce cognitive interruption between questions by grouping them logically"
Need Help?
We’re here for you! Use the live chat to connect with our support team 24/7. Our experts can walk you through question grouping and the Single Page View feature to help with your setup.
You can also book a session directly from the chat for a live demo or personalized guidance.
Answer Display Logic
A Smarter Way to Show Relevant Answers
Pollfish now gives you more control over your survey flow with Answer Display Logic, a powerful feature available directly within the Questionnaire Builder. This enhancement allows you to dynamically tailor answer options based on a respondent's previous inputs—making your surveys more personalized, relevant, and efficient.
What is Answer Display Logic?
Answer Display Logic enables you to show specific answer choices only when certain conditions are met. This means you can tailor questions to the unique experiences or characteristics of each respondent, enhancing clarity and avoiding irrelevant options.
For example: If a respondent says they subscribe to Netflix in an earlier question, you can set up logic so that only "Stranger Things" appears in a follow-up question asking what shows they’ve watched recently. Respondents who did not select Netflix won’t see that option.
How to Set Answer Display Logic
Follow these steps to conditionally display an answer based on prior behavior:
- Log in and create or open your draft survey
- Select the question where you want answers to be shown conditionally.
- Click the "Edit Answers Display Logic" tab on the left-hand side (just below the "Edit Advanced Logic" section) OR click on the Answers Display Logic icon next to the specific answer you want to conditionally display.
- Set the conditions that must be met—these can be based on:
- Answers to previous questions
- Hidden variable labels
- Targeting parameters (from your audience setup)
- Answers to previous questions
- Answers with display logic will remain hidden unless the defined conditions are met.
- You can use one rule to show or hide one or more answer options within a question.
- That’s it! You’re all set to deliver a tailored, intelligent survey experience.
Compatible Question Types and Features
Answer Display Logic is currently supported on the following question types:
- Single Selection
- Multiple Selection
- Ranking
- Matrix (rows/columns, bipolar statements only)
Other features supported:
- Display logic on [Other] and [None of the Above] options
Works with "Shuffle answers" feature
Limitations and Incompatible Features
To help you avoid errors, it’s important to know what Answer Display Logic does not currently support:
- Only one rule can be applied to each answer option, but that rule can contain multiple conditions using AND/OR logic.
- Not compatible with the following question types:
- Slider
- Open-ended (including Numeric Open Ended)
- NPS
- Description
- Rating Stars
- Drill Down
- All Research methods (e.g. Conjoint, A/B Testing)
- Slider
- If a question also has Skip Logic, ‘’Answers Display Logic’’ rules will be evaluated first, followed by Skip Logic.
- Each question must include at least one answer that's always visible to all respondents—meaning it’s not carried forward and has no display logic applied. This ensures there's never a case where all options are hidden.
- Question shuffling (also referred to as ‘’Randomize Questionnaire’’) and Answer Display Logic cannot be used together.
Editing and Removing Answer Display Logic
Once your survey is live, you can still edit or remove Answer Display Logic rules (‘’Edit Survey’’ option) for any remaining responses.
Additional ADL Issues & Error Handling
Pollfish will flag any logic issues automatically, such as:
- Setting conditions based on a question the respondent hasn’t yet answered
However, if you create Answer Display Logig rules based on a question that may be skipped due to Skip Logic, some respondents may never encounter the conditional answer option. It's important to carefully review your survey flow to ensure all intended respondents have access to the relevant questions and answers.
Need Help?
We’re here for you! Use the live chat to connect with our support team 24/7. Our experts can walk you through the Answer Display Logic feature and help with setup.
You can also book a session directly from the chat for a live demo or personalized guidance.
Getting Around Pollfish
Whether you're running a quick pulse check or a complex study, the Pollfish Platform is built with smart, intuitive features, designed to help you confidently launch the right survey to the right audience.
Let’s take a tour of the essentials.
🏠 Your Survey Dashboard
It's where all your projects live.
Drafts, under approval, running, and completed surveys
Create a new project or duplicate an old one
Track real-time performance
Download & export your results anytime
📝 Build Your Questionnaire
From your survey dashboard, there's 3 ways to build a survey:
With AI: Let our fully conversational research assistant help you craft high-quality surveys with expert precision and minimal effort. Or paste a pre-built survey into the prompt and let us build your survey for you. Then modify, translate, and adjust response options, all with expert guidance.
- From Scratch: Import a pre-built survey, copy/paste questions & answers or add any question type, text, images, logic jumps & more. Everything is fully customizable.
From a Template: Choose from over 20 popular and fully customizable templates to ask the right questions and save time.
🎯 Choose Your Audience
Once you've chosen how you'll build your survey, there's two flexible ways to reach the right people:
Pollfish Audience
Access millions of people with our diverse and extensive audience. Backed by Prodege’s variety of owned and operated loyalty programs.
✓ ISO-certified, ESOMAR Gold Standard Data
✓ 160+ countries
✓ 1000's of filters to contact your target persona. Including demographic, geographic, lifestyle, behavioral data points and more
✓ Cost-effective, transparent, pay-per-complete pricing
Use Your Own Audience
Survey your own database of customers for more specific insights on your brand.
✓ Build your survey and share your survey link - via email, social, or on your website
📚 How audience targeting works →
🔍 Advanced Pollfish Audience Targeting Criteria
The Pollfish audience gives you precision targeting capabilities:
Demographics: Age, gender, location, income, etc.
Behaviors: 6,979 behavioral criteria to choose from, including verified brand purchases, online shopping, retail channels shopped, websites visited and much more
Screening questions: Include screeners (labelled SQ) with the Add question button. Ask qualifying questions upfront, to avoid responses from people who don't fit your research needs. Save time, money, and keep your insights clean.
💡 Using Pollfish Audience for your project? We'll review your survey before launch to ensure your setup gets the results you need.
Browse all targeting options →
🚀 Launch Your Survey
Quick. Reviewed. Real-time results.
Submit your survey for expert review (Pollfish audience only)
Set live once approved
View real time responses in your account - usually within minutes
Analyze insights as they come in
Responses are quality checked
Survey auto-completes and notifies you via email
Transparent pay-per-complete pricing is shown as you create your survey. No hidden fees and no nasty surprises.
Live Expert Support
Need help? Have questions? Can't find a feature?
Click the chat bubble in the bottom right of your dashboard to get live, expert support 24/7.
Real humans to support your research goals. All day, every day.
🤝 Looking for Managed Services?
Our research experts are here to support you.
Not sure where to start or simply short on time? Pollfish offers a range of professional services to take your survey from idea to insights. No stress and no guesswork.
How we can help:
Survey Design & QA: Get expert-written questions, logic flows, and formatting
Targeting Strategy: We help you reach the exact audience you need
Full Project Management: Let us handle everything - from setup to launch to analysis
Whether you’re new to survey research or managing complex studies, we’ll tailor the support to your goals.
✅ Ready to Dive In?
Head to your dashboard and start exploring Pollfish.
Launching surveys across multiple countries? We just made it a whole lot easier!
Global insights are now within easier reach!
Gone are the days of creating separate surveys for each country you want to target. Our new multi-country targeting feature is now available!
With this update, you can:
- Reach multiple countries with a single survey
- Set different demographic filters per country
- Manage everything in a single, streamlined workflow
How It Works
Whilst building your survey, click on the audience menu sidebar.
1️⃣ Select your first country in the audience panel
2️⃣ Click “+” to add another audience for each new country you want to include in your study
3️⃣ Customize each audience with the number of completes and country-specific demographics you need.
(Or if your demographics are the same for each country, you can just use the "duplicate audience" button to add new countries to your study)
Global Results, Local Insights
Running a multi-country survey gives you a broad view of global trends - but sometimes, the real value is in the differences between regions. With Pollfish, you don't need a data degree to discover deep insights.
Want to see how UK consumers compare to those in the US? Or how brand perceptions differ between Germany and France? Simply filter your survey results by country, as well as other demographics, to get the insights you need.
Are you ready to explore global insights?
👉 Start running multi-country surveys today! 👈
All NEW Pollfish AI Builder: The Smarter Way to Create Surveys
💡 Revolutionizing Survey Creation with AI
At Pollfish, we’re always looking for ways to make survey creation faster, easier, and smarter.
That’s why we’re thrilled to introduce a cutting-edge revamp to AI Builder, our next-generation AI-powered survey creation tool.
It’s free to use for all of our customers. So whether you’re a seasoned researcher or just getting started, our new AI Builder can help you craft high-quality surveys with expert precision and minimal effort.
What is AI Builder?
Taking pride of place at the top of your survey dashboard, AI Builder is our conversational tool that enhances your survey creation process by offering real-time suggestions, modifications, and optimizations to your projects. With AI Builder, you can:
- Generate professional-quality surveys from a simple prompt.
- Modify, rephrase, or expand questions with expert survey guidance.
- Change the tone, spell check and translate your survey for different audiences.
- Adjust response options by adding, removing, or shuffling answers.
- Undo previous AI modifications for full control over your questionnaire.
Supporting Advanced Research Methods
AI Builder isn’t just about creating questions – it’s designed to support a variety of research methodologies, including:
Plus, it supports a wide range of question types, from single and multiple selections to matrix, ranking, sliders, open-ended responses, and more.
What’s Next for AI Builder?
We’re just getting started! Our dedicated team of Pollfish AI developers are continuously iterating the product to lead AI in the market research industry. So you’ll see it’s speed and capabilities increase quickly over time.
Upcoming enhancements include:
- Question Groups – Create structured sets of questions for deeper insights.
- Advanced Logic – Set up complex branching to refine survey flow.
What functionality would you like to see? Let us know over on Linkedin and we’ll feed it straight back to the team…
Try AI Builder Today
Our all new AI Builder is now live in the Pollfish platform! The next time you log in to your dashboard or create a survey, look for the “Ask AI” button to start building smarter, faster, and with greater precision than ever before.
And of course we’d love to hear your feedback…
How are you using AI Builder?
What additional features would make it even more powerful for your research needs?
Share your thoughts in the comments and help shape the future of AI-powered survey creation, together.
Ready to experience the future of survey creation?
Save & Restore Surveys w/ Versioning!
🛠️ Save & Restore Surveys w/ Versioning!
Ever made a ton of changes to your survey and wished you could go back to a previous version? Sort of how you can in Google Docs? Now you can!
It never fails… your heads down making changes to your survey and realize you went a bit too far… ever wish you could view that previous version?! Why oh why do I have to start all over?! Good news - with Pollfish’s new Survey Versioning tool you don't have to.
With Pollfish’s Survey Versioning, you can save, restore, and manage multiple versions of your survey seamlessly. You can save up to 5 snapshots of your survey while it’s in draft status and restore any of them in seconds. Plus, we’ve got temporary autosaves happening every 3 minutes to make sure nothing gets lost.
How Survey Versioning Works:
See your current version: From the questionnaire builder page, simply click on the "rewind clock" icon in the top right corner. A popup will display on the right showing your current version and any past autosaves. In the case of a brand new survey, only the current version will show.
Find your autosaved versions: Once you've made a change, you see your first autosaved version appear, and every 3 minutes, another one will appear. Autosaves max out at 5 total, however you can manually save as many versions as you'd like.
Naming, restoring, and deleting versions: If you click on a previously saved or autosaved version, it will display that older version of your survey on the left (which is shown below). From here, you'll also see 3 options pop up. You can choose to name the version (which additional saves it), restore the version (which makes it your current version again), or delete the version.
Confirmation of naming, restoring, and deleting: If you click to delete or restore, you will be prompted to confirm the change. If you click to rename a version, you'll be asked to pick a name for the version, and optionally add a description of the version.
Versioning history: As you continue, all of your saved versions will be filed in one folder, with your autosaves saved in another folder.
This versioning upgrade can be especially beneficial when you're collaborating with others in the same Pollfish account, trying to craft the best possible questionnaire.
Try Questionnaire Versioning with Pollfish!
Questionnaire versioning allows you to save, restore, and manage multiple versions of your survey effortlessly. Instead of worrying about making irreversible changes, you can capture and go back to any previous version of your questionnaire. Pollfish automatically creates temporary autosave points to protect your work, ensuring nothing is lost.
In summary, with Pollfish Questionnaire Versioning, you can:
- Save up to 5 snapshots per survey while it’s in draft status.
- Restore any previous version of your questionnaire with a simple click.
- Enjoy automatic autosaves every 3 minutes to avoid losing any changes.
- Manage changes easily, with the flexibility to experiment and fine-tune your survey.
Log in to your Pollfish account to try Questionnaire Versioning now!
Target Granularly w/ Nested Quotas!
🧩 Target Granularly w/ Nested Quotas!
Picture this. You get your survey results, and drill down into males vs. females, and then down into rural vs. urban, but, “oh no!”, of 400, there’s 367 in one segment, and only 33 in the other!
With Pollfish Nested Quotas, you can ensure you get enough respondents in any selectable demographic or behavioral subgroup. Nesting can go 3 levels deep, supports exclusions, and can be performed with grouped or individual options.
Create Nested Quotas in 4 steps:
Step 1: Select the first demographic/behavior you want to nest with. You can do this by simply scrolling to the desired dropdown selection from the targeting criteria on your "audiences" tab from within your survey. There will be a small grey "merge" icon on the right of all listed criteria. Simply click it to begin a nested quota.
Step 2: Select the second demographic/behavior you want to nest with. For instance, if you want to create a nested quota containing answer selections within both "marital status" and "gender", you can either search or scroll to "gender" and select it.
Step 3: Select your answer choices from each of your nesting selections. Please note: If one of your demographic/behavior selections has only 2 choices, both will be automatically selected.
Step 4: Edit your nested quotas to the desired # of respondents per each subgroup. In most cases, you'll want an even distribution between the quotas, which is why it will preset in that way. However, you can edit as needed for your particular use case.
That's it!
Try Nested Quotas with Pollfish!
Nested quotas allow you to precisely target specific subgroups in your survey by layering demographic and behavioral criteria. Instead of just selecting broad categories (like age or gender), you can combine and intersect criteria, ensuring proportional representation across deeper levels. This helps avoid oversampling one group while leaving others underrepresented.
In summary, with Pollfish nesting, you can:
- Ensure balanced quotas within multiple demographic layers (e.g., age + gender + location).
- Prevent bias in survey results by guaranteeing sufficient responses from key subgroups.
- Support exclusions and more flexible quota management.
- Maximize accuracy in data collection by refining audience targeting.
Log in to your Pollfish account to try Nested Quotas now!
Prodege & Pollfish Unite to Improve Audience Quality
Improved Audience Quality + 6,979 New Behavior Targeting Criteria! 🎯
5 Ways This Enhances Your Research Experience ✨
- Reach niche audiences using
6,979 unique validated behaviors. - Access to Prodege’s tried and
tested loyalty program members. - Quality checks that meet
ESOMAR Gold Standard. - Combine behaviors and sentiment
targets to understand the “why”. - Recontact respondents for
longitudinal tracking.
"So, exactly what can I target?"
I'm glad you asked!
4 New Behavioral Targeting Criteria 🛒
The new behaviors are best bucketed into the four following categories, and can be drilled down into sub-categories, and even down to specific stores, brands, sites, and locations.
Brand Purchases 🛍️ | Consumer Lifestyle 🧬 | Website Visits 📲 | Location Visits 🏬 |
| - Ruffles - Dr. Pepper -Angel Soft - Tabasco - Etc. | - Finance - Travel - Wellness - Gaming - Etc. | - BuyBuyBaby - CNN - Quora Etc. | - Target - Costco - 7-Eleven - Papa Johns - Etc. |
The full list of behavioral targeting criteria can be seen here: Google Sheet: 2024 Audience Upgrade 2024
Selecting Behavioral Audiences in 2 Clicks ✅
Click 1: From the survey creation page simply navigate to the audiences tab. There you will find two new sections: Consumer Lifestyle and Behavioral Data. Expand the dropdown and click a category.
Click 2: You’ll now be shown that category on the left, in which case you can type or select from thousands of validated website visits as shown in the image below:
In addition to this, you can even add quotas to your behavioral selections, or suppress specific selections to get very specific respondents for your surveys!
Preview All Targeting Criteria 🔮
To preview all of the targeting criteria, access the massive list of 6,979 behaviors here:
Google Sheet: 2024 Audience Upgrade 2024
Already a user? Some changes you'll see in the platform.
To make these upgrades, we've had to make some other changes within the platform.
You'll notice:
- Screening questions now live under the "questionnaire page"
- Completion time has been switched to a yes or no feasibility calculation.
First-party behavior data, powered by Prodege.
This is all now possible thanks to Prodege’s unique blend of owned and operated publishers, to help you achieve granularity from a more representative and reliable data source. The Prodege proprietary panels are Swagbucks, InboxDollars, MyPoints, and Upromise. Each panel has a unique profile given they cater to people with different interests and because our recruiting methods and incentives differ for each, allowing for a more even and representative audience.
Validated behavior are collected with member consent and in accordance with privacy laws from app and web browsing, supermarket receipts submitted by members and verified online purchases.
Ready to try our new behaviors? They're available right now on our platform. Simply select the targeting criteria you need, and let us do the rest! Whether you're a seasoned Pollfish user or new to our platform, our team of experts is here to help you.
More Than DIY – New Services on Our Platform!
New Services on Our Platform! 🎉
Get ready for some exciting news! Pollfish, your go-to DIY market research platform, has just leveled up! Thanks to our partnership with Prodege, we now offer additional services directly through our platform. This means that Pollfish clients can now access the whole suite of Prodege market research services in a snap!
🤝 Pollfish & Prodege: A Dynamic Duo
While some of you are familiar with our relationship with Prodege, many of you may not be aware of the valuable services they offer. To make life easier, we've integrated a section in our platform for users to select Prodege services directly. Let's take a closer look at what's new!
📢 Announcing 7 New Services at Your Fingertips!
🎤 Qualitative / IHUT Recruitment - Need engaged participants for online qualitative research, focus groups, IDIs, or IHUTs? Our sampling experts have your back! Ensure the right audience is recruited for valuable insights, improving research reliability.
📚 Questionnaire Design Support - Optimize your questionnaire design with the help of our team of experts! Achieve better data quality and reduce potential biases through a well-designed questionnaire.
🎩 Sample Management - Let our team set up quotas (including nested quotas) and manage fieldwork to ensure you reach your target audience. Streamline fieldwork and reduce sampling errors for more accurate and representative data.
💻 Survey Programming - Need to program a survey from a document? Our in-house team provides quick turnaround on surveys from simple to complex. Save time and effort while ensuring your survey is programmed accurately and efficiently.
🌐 Translations - Have your surveys and open-ended responses translated/back-translated into 50+ languages by our team of native speakers. Reach a global audience and enhance cross-cultural understanding with accurate translations.
📊 Data Tables, Visualization & Dashboards - Create custom, branded dashboards or PowerPoint charts and graphs using our innovative Insights Builder tool. Make your data more understandable and visually appealing for impactful presentations.
📈 Topline Insights Report - Collaborate with our insights experts to generate topline reports with key findings from your survey data. Quickly identify essential trends and findings, simplifying data-driven decision making.
DIY to DI-WHY-Not: Expanding Your Capabilities
We know that Pollfish users are used to doing things themselves. However, we also understand that you may be pressed for time, need help, or require market research services beyond our capabilities. With our new Prodege-powered services, you no longer have to choose between DIY and expert assistance. You can have it all! By teaming up with Prodege, we're providing you with a seamless, end-to-end market research experience that saves you time 🕒, money 💰, and resources 🌳.
How It Works
As you’ll see in the screenshot below, all you need to do is select services tab on the left when you're logged into the Pollfish platform, and you'll be able to select from these 7 services, in which you'll be connected with the appropriate expert:
A Celebration of Collaboration
Ready to try our new services? They're available right now on our platform. Simply select the Prodege services you need, and let us do the rest! Whether you're a seasoned Pollfish user or new to our platform, our team of experts is here to help you take your market research to the next level.
Let's make market research more accessible, efficient, and enjoyable together! Don't miss out on this amazing opportunity to enhance your research capabilities and achieve even greater success with Pollfish and Prodege! 🥳
Pollfish's New Platform Design
Pollfish's New Platform Design
Pollfish has revamped its user interface to enhance the experience for survey creators and to pave the way for numerous exciting features this year.
There are two main changes.
Update #1: New survey summary page.
Section 1: Survey Overview.
Need a quick overview of your survey? This section provides information on survey status. Depending on your survey type, this may include statuses such as draft, pending, paused, active, completed. You will also find other relevant information such as incidence rate (IR), estimated length of interview (LOI), completion rate, languages, translations, a brief preview, and easy access to downloads.
Section 2: Survey Performance.
Looking for insight into completion time? This section helps you visualize your survey's completion rate with a straightforward time series chart, and additional details on completion.
Section 3: Audience Snapshot.
Want to verify your target audience quickly? Obtain a concise snapshot of the selected audience(s), including all preselected demographic targeting criteria.
Section 4: Status Funnel.
Curious about drop-offs in your survey? This section enables you to see the number of people reaching each stage of the survey. Depending on your survey this may include stages such as accepted, passed profiling, passed screening, started survey, and finished survey.
Update #2: New menu navigation.
You might notice a subtle change in Pollfish's layout. Folders and surveys now appear in a panel on the left, while account details have moved from the top-right corner to the bottom-left corner.
This update allows direct access to surveys nested in folders from the side panel and, more importantly, prepares the interface for advantageous features arriving this year.