How to use consumer surveys for brand awareness

How to use consumer surveys for brand awareness What is a brand awareness survey? Any product or…


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Likert scale questions: What are they and how do you write them?

Likert scale questions: What are they and how do you write them? A Likert scale is a rating scale…


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beginning-conjoint-analysis

Getting familiar with conjoint analysis

Getting familiar with conjoint analysis Conjoint-Analysis asks respondents to make a choice between…


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Using crosstabs in survey data analysis

Using crosstabs in survey data analysis A common method for researchers to perform quantitative…


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Validating concepts with Monadic Testing

Validating concepts with Monadic Testing Researchers use monadic testing to gather feedback on a…


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Qualitative vs Quantitative Survey Questions

Quantitative vs Qualitative survey questions Want a quick summary? Check out the infographic!…


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How to use screening questions to reach your target audience

How to use screening questions to reach your target audience A screening question is a powerful…


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find-survey-respondents

How to find survey respondents

How to find survey respondents You have questions that need answers, all you need now is an…


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How to write good survey questions

How to write good survey questions Good survey questions lead to good data. But what makes a survey…


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