Multiple selection questions in mobile surveys

Multiple response, multiple selection or multiple-choice questions allow the survey respondent to choose one or more answers from set of provided responses of at least three or more options.

They are popular in survey design because of their convenience to the survey designer, as they can capture the respondent’s views and attitudes to the pre-formatted answers and provide a relative frequency or popularity of answers among a set of choices.

What should you consider about multiple choice in a mobile survey?

When designing a mobile survey, you must consider that the respondents have limited screen space before they have to scroll. So don’t overload the participant with too many answer choices in a multiple-choice question.

Answers to multiple-choice questions can be “shuffled”, or randomized in the Pollfish platform, however, remember that participants are allowed to select multiple answers. There is also the ability to anchor the last answer, by selecting “Shuffle but keep the last one fixed”.

NOTE: There are times when you do not want to shuffle answers, such as when asking for a numerical response.

You also want to limit the number of questions you ask the participant. Pollfish already includes age and gender questions, so you will not want to ask more than 15 questions for a max of 17 total. Beyond that, users tend to lose interest, “speed through” the survey or drop off completely.

If you already have a list of answers, batch answers can speed the design of your survey, and avoid the hassle of typing individual answers one at a time. If you have the list on separate lines in an excel sheet, word doc, or similar, you can select “Add batch answers” to copy-and-paste your choices from your source document.

Advanced tip: If you want to copy the answers from a previous question you created in the Pollfish platform, select “Add batch answers” there, and the pop-up window will have your choices available to copy and paste.