Build Your Ideal Survey with Survey Templates

Build Your Ideal Survey with Survey Templates

There are myriads of ways to construct your survey campaign and its corresponding surveys. While it is wonderful to use an online survey platform with so many survey capabilities, it can also be overwhelming to decide on and create the proper survey.

The new Survey Templates feature from Pollfish changes that

Whether you’re stumped on deciding on the proper survey to use, or you don’t know how to begin creating it, the new Survey Template feature is here to assist you, easing the survey creation process and bringing you closer to agile data.

You can choose from a batch of 17 survey templates, which touch on different campaign categories to help you gain insights for any business campaign, from branding to product and more. Researchers can now schedule templated surveys to launch as either single-use or as reoccurring trackers.

This new feature enhances and simplifies the survey process, so that you can focus your time on what matters most, whether it is ideating campaign ideas, analyzing the survey data or working on other projects.

This article explains the new Survey Templates feature, so that you can optimize your survey development process immediately. 

Understanding Survey Templates

Survey Templates is the latest feature from Pollfish, allowing researchers to create surveys with the aid of 15 survey templates. These templates are categorized by both general business campaigns and survey campaign types.

From general advertising and branding campaign survey templates, to hyper-focused logo testing and two kinds of Net Promoter Score (NPS) survey templates, there are templates for virtually every department. 

Our survey templates are not solely for market research; you can use them to gain feedback from your site visitors and your own team. This is because we offer the website feedback survey template to examine your site users, along with various employee survey templates.

We also offer the event evaluation survey template to help you understand your event marketing efforts. Moreover, aside from the business world, our surveys can be used in the realm of education, as we offer a template for evaluating university instructors. 

The Survey Templates feature offers all the flexibility as every other interface in our dashboard. That’s because when you select a template, the platform allows you to edit, add and remove anything you’d like, much like our predefined answers and other functions.

As such, you’re not rigidly tied to any question, answer, order of questions and other functionalities. You are completely free to customize your template as you wish, whether it involves editing the question and answer wording, reordering the questions, adding new ones, or deleting certain items and all else.

In short, you are in full control of the design and setup of your survey with these templates. They are simply there to help you gain survey ideas and put together your survey to save you time.

The Categories of Survey Templates 

Presently, this feature offers five categories of survey templates. These help you organize your templates and stay on track. Each category offers different templates; there may be some overlap, as some templates can be used across different campaigns and purposes. 

The following lists the 5 categories of survey templates we currently feature:

  1. Brand feedback
  2. Product feedback
  3. Customer feedback
  4. Employee feedback
  5. Generic
    1. These include surveys for educational settings and miscellaneous survey types.

There is also the parent category option of “templates,” which displays all the survey template categories when you select it. 

Various categories include the specialized survey type of A/B testing and the NPS survey. This is because these surveys are versatile (as are many others) and can be applied to different campaigns. 

The Survey Templates and Their Applications

As aforementioned, you can use this feature for various campaigns. Some templates are generic, while others are laser-focused. You can tailor each one to your favor and to your specific needs. Or, you can simply use the questions and answers that are included and preset. 

The following lays out all of our survey templates, with specific attributes, use cases, campaigns/ applications and examples of corresponding surveys:

  • Brand Awareness
      1. Purpose: Branding, brand visibility, recognition 
      2. Campaign(s): Measuring awareness, comparing brand equity, raising awareness
      3. Survey example(s): brand equity survey, brand awareness survey
  • Brand Perceptions
      1. Purpose: Branding, brand trust, brand opinions and sentiments
      2. Campaign(s): Measuring brand trust, building a brand advocate
      3. Survey example(s): brand tracking survey, brand perception survey, brand trust survey
  • Advertising Testing
      1. Purpose: Advertising market research, Ad concept testing
      2. Campaign(s): Advertising, comparing ads, measuring emotional responses to ads
      3. Survey example(s): ad testing survey, concept testing survey, A/B testing survey
  • Logo Testing
      1. Purpose: Branding, design, imagery assurance
      2. Campaign(s): Determining a logo, finding the proper images for different needs
      3. Survey example(s):
  • Product Concept Testing
      1. Purpose: Concept testing, 
      2. Campaign(s): Product campaigns, customer development, in-home use test
      3. Survey example(s): concept testing survey, A/B testing survey
  • Customer Satisfaction Survey (NPS)
      1. Purpose: Customer satisfaction, customer feedback 
      2. Campaign(s): Measuring customer satisfaction, minimizing customer effort
      3. Survey example(s): NPS survey, customer satisfaction survey, CSAT survey (Customer Satisfaction Score), CES survey (Customer Effort Score)
  • Customer Loyalty & Relationship NPS
      1. Purpose: Consumer loyalty, brand trust, CLV, 
      2. Campaign(s): Measuring customer loyalty, increasing loyalty, increasing brand advocacy, increasing and measuring customer lifetime value (CLV), building brand trust, driving repeat purchases
      3. Survey example(s): NPS survey, customer loyalty survey
  • Employee Satisfaction
      1. Purpose: Employee feedback, employee satisfaction
      2. Campaign(s): Measuring employee satisfaction, finding what makes employees happy, finding ways to boost employee morale, improving employee performance
      3. Survey example(s): employee feedback survey, employee satisfaction survey, eNPS survey (Employee Net Promoter Score)
  • Employee Engagement
      1. Purpose: Employee feedback, employee engagement
      2. Campaign(s): Measuring employee engagement, discovering employee preferences, discovering how to make employees more engaged, improving morale
      3. Survey example(s): employee feedback survey, employee recognition survey, employee burnout survey
  • University Instructor Evaluation Template
      1. Purpose: University instructor feedback, curriculum feedback, opinions on teaching style
      2. Campaign(s): Assessing a professor/instructor’s teaching style, opining about the curriculum, measuring fairness of grading 
      3. Survey example(s): Professor/Instructor feedback survey, college survey, university survey
  • General Event Feedback
      1. Purpose: Event evaluation, event headcounts 
      2. Campaign(s): assessing events, event performance, discovering issues with events, preparing for future events
      3. Survey example(s): event evaluation survey, event survey
  • Website Feedback
      1. Purpose: Event evaluation, event headcounts 
      2. Campaign(s): Understanding digital UX, measuring usability, understanding digital customer journeys, finding glitches
      3. Survey example(s): website feedback survey, UX survey, customer journey survey, user testing survey, customer experience survey
  • Purchase Feedback
      1. Purpose: Buying experience, purchase touchpoint optimization 
      2. Campaign(s): to understand customer buying behavior, foster repeat purchases, optimize buying touchpoints
      3. Survey example(s): product satisfaction survey, customer journey survey, post-purchase survey
  • Return to Work
      1. Purpose: Employee feedback, return to work opinions  
      2. Campaign(s): to compare working remotely with in-office work, to gain insights on improving in-office work, to understand why employees don’t want to return to the office
      3. Survey example(s): employee feedback survey, employee satisfaction survey, return to a workplace survey
  • Remote Working
      1. Purpose: Employee feedback, rating remote working  
      2. Campaign(s): to compare working remotely with in-office work, to gain insights on improving remote work, to understand why employees don’t want to return to the office, to assess comfort levels of possible hybrid or in-office working models
      3. Survey example(s): employee feedback survey, employee satisfaction survey, remote working survey
  • Brand Diagnostic
      1. Purpose: Brand feedback  
      2. Campaign(s): to obtain a comprehensive brand health assessment with key drivers of brand performance, compare prospects’ conversion through the funnel and compare it with other brands, to understand the reasons why prospects drop out at each stage in the funnel
      3. Survey example(s): brand tracking survey, brand reputation survey, brand health survey, brand equity survey, brand perception survey, brand trust survey
  • Product Naming 
      1. Purpose: Product feedback, brand feedback, customer feedback  
      2. Campaign(s): to test your product name ideas with customers to understand how they affect their perceptions and likelihood of buying before you launch a new product, which includes finding the name of a new product, finding the name to an existing product and uncovering what comes to mind when respondents see certain names.
      3. Survey example(s): concept testing survey, A/B testing survey

How to Create and Use Survey Templates 

It’s easy and intuitive to create and use survey templates on the Pollfish dashboard. All the templates are on one page, which you can filter based on categories. The search field also allows you to find exactly what you’re looking for without browsing through categories, if this is your preferred method of finding the correct survey template.

The following explains how to create and use survey templates in a step-by-step way:

  1. To begin your templated survey, click on the “Create Project” button on the top right of your dashboard 
  2. Select “From Template” in the drop-down menu.
  3. Under each template, you have the option to click on the Preview button to see the questionnaire and a small description on the most opportune reason to use it. 
  4. Once you find the template you’d like to use, click on the “Use this template” button on the bottom left panel.
  5. Then, type in the title of your survey.
  6. Select whether you want to buy responses from the Pollfish Audience Network or send the survey to your own list of respondents.
  7. Edit your survey template to your liking and needs.
  8. Run your survey as you normally would.

Forming the Most Ideal Surveys

The new Survey Templates feature allows you to set up a preset survey for various occasions, purposes and campaigns. It is just one way in which the Pollfish online survey platform is the most powerful on the make research tools market. 

You need to use a strong online survey platform to easily create and deploy surveys to your target market, along with specific individuals. 

You should use a mobile-first platform since mobile dominates the digital space and no one wants to take surveys in a mobile environment that’s not adept for mobile devices.  

Your online survey platform should also offer artificial intelligence and machine learning to remove low-quality data, disqualify low-quality data and offer a broad range of survey and question types.

The survey platform should offer advanced skip logic to route respondents to relevant follow-up questions based on their previous answers. 

Additionally, it should also allow you to survey anyone. As such, you’ll need a platform with a reach to millions of consumers, along with one that offers the Distribution Link feature. This feature will allow you to send your survey to specific respondents, instead of only deploying them across a vast network. 

With an online survey platform with all of these capabilities, you’ll be able to form surveys for any campaign swiftly and efficiently.