How to Make Your Own Survey in 3 Easy Steps

How to Make Your Own Survey in 3 Easy Steps

As a business, you’ve probably mulled over how to make your own survey for market research purposes. The power of survey research is that it allows you to extract data for a wide array of campaigns, such as marketing, advertising, branding et al., on virtually any focal subject of interest.

Surveys are unique in that they collect data from a pre-defined group of people. Online surveys take this method to the next level, as they only permit qualified respondents to enter the questionnaire portion of a survey. 

As such, online survey tools allow you to define the participants allowed to take part in your survey; you can do so by selecting your desired demographics and by screening questions. 

There’s more to making your own survey — but not much, that is, depending on the online survey tool you use. 

This article will teach you how to build a survey in just 3 steps, a process that correlates with the Pollfish survey platform.

The Benefits of Using Survey Software

Aside from the above, there is an abundance of benefits to using survey software, which is why it is encouraged to make your own survey

If you are skeptical about employing a survey software that allows you to build and launch your own survey in just three steps, consider the following. It enumerates the various benefits of using a survey platform; the fact that you can make your own survey in just 3 steps is an added benefit. 

  1. Cost-Effective: Although the total cost depends on a number of factors, such as deployment methods, survey types and the stipulations of your online survey platform provider, online surveys are generally cheap. At Pollfish, they start at only $0.95 per complete.
  2. Versatile: Software survey often offers versatility in functionality, interface, visuals and more. As such, they allow you to create multiple types of surveys such as multiple-choice, ratings surveys and surveys that focus on different disciplines like customer satisfaction or community feedback. They also allow you to add unique features such as skip logic.
  3. Respondent Control: A potent survey software grants surveys with the ability to identify each respondent by their IP address, so that no person can take part in the same survey twice to skew results. Therefore, if for example, you set your sampling pool to include 1,000 respondents, you can rest assured that there will be 1,000 unique individuals taking the survey, as no responder will take the survey more than once.
  4. Quick and Accurate: Online survey tools collect data quickly and accurately. They can gather thousands of survey submissions in a short span of time, one that is often no longer than a few days long. The entire sampling is accurate to the study you conduct, as screening questions and demographic quotas ensure only the targeted respondents participate in the survey.
  5. Ease of Analysis: Survey software facilitates the process of analyzing, by allowing you to observe the data in various formats. For example, a strong tool gives you the option of viewing your responses in spreadsheets, graphs, charts and cross-tabulation. This allows you to examine your survey results in a way that suits your preferences best, as some campaigns require specific data formats.
  6. Easily administered and completed: Online survey tools offer the convenience of administration ease and completion. That is because these tools deploy the surveys for you, meaning that you don’t have to worry about reaching your intended target audience and amount of respondents. The Pollfish platform distributes your survey to a sweeping network of over 140,000 of the most popular websites and apps. It doesn’t finish the process until all respondent quotas are filled.
  7. Flexible and amendable: Online survey platforms ought to make it easy to control all survey content; that involves adding different media files to questions, skipping questions (skip logic), using a blend of open and close-ended questions and much more. In short, survey software makes survey building easy to tailor and change. 

Make Your Own Survey With a 3 Step Process

Now that we’ve covered the bases of online survey advantages, it’s time to put survey building into action. The following elucidates the three steps, or stages, to make your own survey using an online survey platform.

These steps parallel the steps required to take on the Pollfish platform dashboard; they make it easy to jumpstart your survey research campaigns. 

Step 1: Enter all your audience qualifications

The specifics of the audience enables you to dictate the kind of respondents to take your survey. These specifications certify that the respondents that answer the survey qualify to take it. 

The audience section is twofold: it features the demographics section and the screener. The demographics section features various demographic categories. You should tick off all the boxes of categories and subcategories that you would like to study in the survey. 

These categories include everything from geolocation — from country to postal code — to employment type, marital status and many other demographic categories. You can assign quotas to each category and subcategory. Or you can set each subcategory to receive an equivalent number of responses.

If this wasn’t granular enough, the screener portion allows you to ratchet up your audience requirements even further. For example, you can ask behavioral questions, such as: how many times a year do you go shopping on [vertical] sites? 

Or you can ask more hyper-targeted demographics questions, such as: how many children do you have? This allows you to choose the answer(s) that allow the respondents to take the survey. 

You can also place preset quotas on the screening questions. After you’ve applied all of your audience qualifications in the demographics section and the screener, it’s time to move to Step 2.

Step 2: Establish all the questionnaire content

The questionnaire stage is the heart of the survey. This stage allows you to add all the questions that you would like qualified participants to answer. It is the content of this step that will grant you market research data. 

The survey platform you choose should allow you to choose from a variety of question types to add into your questionnaire. These are important as they control the type of survey you can create. 

For example, in some surveys, such as Net Promoter Score surveys, you’ll need to include a numeric scale, as it is the basis for NPS surveys. In Visual Ratings surveys, emojis are required as part of the answer options.

The following lists some of the question types crucial to have in your online survey tool:

  1. Single selection 
  2. Multiple-selection
  3. Open-ended
  4. Numeric open-ended
  5. Rating stars

The question types should allow for multiple functionalities, such as:

  1. Adding media files to questions (images, GIFs, videos, etc.)
  2. Shuffling answers
  3. Using batch or predefined answers
  4. Adding “none of the above”
  5. Applying logic so users can go on custom question paths depending on their answers

You should be able to regroup questions and answers at the click of a button or two for a flexible survey research experience. This section should also allow you to add in the exact size of your sampling pool, i.e., the total number of respondents. 

Additionally, this stage of the survey-making process should provide you with an estimated survey completion time, so that you will have a sense of how long it will take you to yield the number of responses that you preset.

Review all of your questions, answers, question paths and any other elements you have applied to your questionnaire. Make sure you’re not missing any questions you feel would be pertinent for your survey study.

Also, keep an eye out on spelling and grammar — these are going to go live as they appear on your dashboard If you’re satisfied with it, then

Step 3: Set off the Survey Launch at the Check Out

The final step of the survey-making process is essentially the simplest one, as it doesn’t require ideating or tweaking any in-survey content. Instead, all it requires is to fill in 3 quick requirements and your survey is almost as good as live.

Here are the requirements ins 3 small sections making up this final step:

  1. Enter your billing information, such as your address and credit or debit card number.
  2. Choose from 2 options on survey scheduling: either to launch your survey then and there or to schedule it.
  3. Review your payment information in the Cost Analysis; here you can add a discount code if you have one. 
  4. After you’ve reviewed the survey cost, hit the big button that reads “Submit for approval” and your survey is about to go live into the vast ecosystem of partner websites and apps that will deploy it. 

Some online survey platforms (like the Pollfish one) will include a review stage from experts before your survey officially launches. This will ensure all your content is set up to run smoothly, with no glitches, eros or logical issues. 

There you have it; that’s all you need to do to make your own survey and have it distributed to the masses. 

Please note that this process is not universal to online survey tools; rather it is used in the Pollfish platform and meant to illustrate how convenient survey software programs can be when it comes to helping you make your own survey. 

Reaping the Most out of Your Online Survey Tool

Online survey tools are exceedingly important for market research, however, there’s more to it than just survey campaigns. 

Your business ought to use secondary sources and perhaps other primary sources to bolster your survey research. This will ensure you are conducting a holistic market research campaign. 

Keep in mind that while the survey-building process delineated in this article may seem simple, all survey tools are not the same. Some will demand a much more intricate process to create your survey. Others may not even contain the function of distributing your survey.

As such, you should invest in an online survey platform that provides the most gainful survey research experience. You should opt for survey software that offers a wide range of capabilities and functions (such as the ones mentioned in this article), along with the kind that makes it easy to configure your survey and launch it.

Frequently asked questions

What are some benefits of using survey software to make your own survey?

Survey software offers many benefits to those who wish to make their own surveys. Creating surveys in this way is cost-effective, versatile, flexible, easy to use, allows for easy data analysis, provides a simple way to control respondents, allows for a variety of applications and can be administered from anywhere.

Which three steps are required to make your own survey?

In general, this simple process can be followed: 1) target your audience by defining demographics and screener questions; 2) create the survey questionnaire; 3) launch your survey.

Why is it important to define your survey audience?

In order to ensure high-quality data, you want only qualified respondents to complete your survey. By establishing the correct demographics and presetting the screener to permit only the respondents that answered in a specific way, you are set to receive the respondents that belong to your target population only.

What types of responses do survey platforms typically offer?

A good survey platform will offer a variety of question responses including single-selection, multiple-choice, text entry field, numeric, scaled and visual rating systems.

What other features should you look for when choosing a survey platform to make your own survey?

Advanced features allow you to create better questions and can result in higher quality data. The types of features you should look for include the ability to add media to questions, random shuffling of survey responses, provision of predefined answers to simplify the question writing process and skip logic.


What to Look for in Online Survey Tools

What to Look for in Online Survey Tools

Online survey tools are invaluable for market research. In today’s digital world, these are the chief drivers of primary market research, as they allow you to obtain your own results.

Many brands don’t have market researchers on board; thus they don’t have the means to perform self-conducting research. As such, surveys are a vehicle of ease into primary research.

By their very nature, online surveys allow brands to explore the minds of their consumers and prospects.

But choosing the correct online survey tool can be a feat, as there is a slew of survey software available. Navigating the muddy waters of the internet, in which you’ll be constantly inundated with ads, social mentions and other promotional content, can make it difficult to steer you in the right direction.

That’s because all survey platforms will claim to provide the best experience and results for your business. But is any of it true? Don’t learn the hard way; instead, read this article on what to specifically look for in online survey tools for all of your needs.

Macro Applications for Online Survey Tools

Understanding the utility of survey software involves understanding all of the disciplines and campaigns it can be applied to.

Hence, before we delve into the individual capabilities you should seek in a survey platform, you should consider some of their more high-level applications.

Not every survey platform you come across will be able to provide the same value across these areas, so you ought to consider the functionalities of the survey platform you choose. But before that, let’s examine the macro applications your survey tool should aid you in.

  • Branding: Branding involves developing a reputation and an image, along with increasing the recognition of your company. A survey should help you in the following for branding:
    • Seeing the reception of content, whether it’s visuals or messaging
    • Finding the images to use for a campaign (including placement of logos)
    • Testing your unique value proposition
    • Testing a slogan
    • Identifying brand awareness levels
  • Marketing: Marketing is an umbrella term that involves all the processes of raising interest in your brand and promoting it, including advertising, distribution methods and sales. A survey should help you in the following for marketing:
    • Determining the state of your industry and niche
    • Identifying your target market
    • Applying market segmentation to your target market
    • Seeing if there is a demand for your product or service
    • Doing an analysis of your competitors
    • Unearthing the attitudes around issues you can later use in your messaging
    • Finding the shopping habits of your consumers
  • Advertising: Advertising is a form of communication that uses overtly sponsored messages to promote or sell a product or service and is one of the main disciplines within marketing. A survey should help you in the following for advertising:
    • Forming the bedrock of an ad campaign based on consumers’ opinions
    • Figuring out which topical subjects are too touchy to include in the ads
    • Finding ideas for individual ads
    • Narrowing the most consumed advertising mediums from your target market
    • Testing the efficiency of ads
  • Site Traffic/Visitation: Gaining site traffic is a critical campaign in itself. So how would completing a survey — which can be seen as a chore — help on this front?
    • When surveys are tailored correctly towards your target market, site visitors will enjoy taking them
    • Surveys with images and interactive elements will create engaging experiences
    • Users may feel appreciated for taking your survey if you offer thank you emails, incentives, etc.
    • Surveys that deal with topical issues may reel in user interest when visiting your site

Features that Make Market Research Easy

A survey tool needs to be useful for market research. A key part of marketing, this kind of software should have the following:

  1. Multiple categories for demographics: this will help you reach your target market more precisely and accurately.
  2. Adding quotas to any of the demographics to reach your desired amount.
  3. Multiple sub-categories of demographics to reach your segmented personas.
  4. Various language options to apply to different countries and speakers.
  5. The addition of at least 3 screening questions.

What to Look for in the Survey’s Environment

The environment of the survey has to be vast and easily made visible to any demographic of respondents. In addition, it should be able to be widely distributed automatically. Here are the features to look for, for the most fitting survey environment.

  1. Software with a vast network of publishers: preferably popular websites and mobile apps.
  2. A wide pool of users associated with the publisher channels.
  3. An easy to detect element (button) to reach the survey.
  4. The capability of being supported by over a hundred countries for global reach.
  5. An easy to integrate API or coding.

Individual Survey Capabilities

These specific features are the micro aspects of the applications to look for in your survey platform. They are immensely important, as they largely involve unique capabilities that distinguish one platform from another. Additionally, these capabilities can be put in use for the aforementioned macro applications (advertising, etc). The following lists individual features you should seek out in your survey provider:

  1. Configuring question types in a number of ways (multiple-selection, single selection, open-ended, ratings, stars, etc.)
  2. Adding media to your questions (images, GIFs, videos)
  3. Adding predefined answers to save you time.
  4. Utilizing advanced skip logic so that participants are only moved to questions that pertain to their previous answer, i.e., are relevant to them.
  5. An estimated completion time for all quotas to be met/ for the survey to conclude.
  6. Handling a large pool of survey participants (reaching into the thousands).

Simplifying the Process & What Else to Look For

It is understandable that the above lists seem rather intimidating in terms of finding in an online survey tool. Moreover, you may find a survey software that you feel comfortable using due to the ease of the interface, one that does that necessarily tick off all the capabilities in this article.

This is okay, as the needs of your business will differ from that of others. However, if you want to amass as many as these features and utilities as possible, here’s a few tricks to simplify the process:

  • Look for the specific features (not the macro applications) in a survey platform by checking its website and social channels.
  • Watch demos if need be.
  • If you don’t get all the specifications you’re looking for, contact the survey provider
  • Or.... just use Pollfish!

Luckily, the Pollfish online survey tool allows for all the macro applications so that your surveys can help your market research, marketing, branding and all other campaigns as needed.

The platform provides all the features and capabilities listed in this article. But there’s more!

We also offer 24/7 customer support from a dedicated team of product experts, so you never feel like you’re going at it alone.

Frequently asked questions

What is an online survey?

An online survey is a survey that is deployed and taken over the internet. Results are gathered and stored in an online database so the researcher can easily review the data.

What features of online surveys are used to support market research?

Some features of online surveys that are used to support market research are well-defined demographic categories, demographic quotes, sub-categories within demographics, the ability to change languages within the survey, and the option to include screening questions.

What are some of the applications of online surveys?

Online surveys can be used to support various aspects of market research, as well as branding, marketing, advertising, and site traffic research initiatives.

What is skip logic?

Skip logic is a feature of surveys that lets you send respondents to a specific question based on the answer to a previous question.

What question types do online survey platforms offer?

A good survey platform will offer the ability to include multiple-choice, scaled, and open-ended questions. In addition, there should be formatting options to include media, graphics, and emoticons in the survey questions or responses.