How to Make Your Own Survey in 3 Easy Steps

How to Make Your Own Survey in 3 Easy Steps

As a business, you’ve probably mulled over how to make your own survey for market research purposes. The power of survey research is that it allows you to extract data for a wide array of campaigns, such as marketing, advertising, branding et al., on virtually any focal subject of interest.

Surveys are unique in that they collect data from a pre-defined group of people. Online surveys take this method to the next level, as they only permit qualified respondents to enter the questionnaire portion of a survey. 

As such, online survey tools allow you to define the participants allowed to take part in your survey; you can do so by selecting your desired demographics and by screening questions. 

There’s more to making your own survey — but not much, that is, depending on the online survey tool you use. 

This article will teach you how to build a survey in just 3 steps, a process that correlates with the Pollfish survey platform.

The Benefits of Using Survey Software

Aside from the above, there is an abundance of benefits to using survey software, which is why it is encouraged to make your own survey

If you are skeptical about employing a survey software that allows you to build and launch your own survey in just three steps, consider the following. It enumerates the various benefits of using a survey platform; the fact that you can make your own survey in just 3 steps is an added benefit. 

  1. Cost-Effective: Although the total cost depends on a number of factors, such as deployment methods, survey types and the stipulations of your online survey platform provider, online surveys are generally cheap. At Pollfish, they start at only $0.95 per complete.
  2. Versatile: Software survey often offers versatility in functionality, interface, visuals and more. As such, they allow you to create multiple types of surveys such as multiple-choice, ratings surveys and surveys that focus on different disciplines like customer satisfaction or community feedback. They also allow you to add unique features such as skip logic.
  3. Respondent Control: A potent survey software grants surveys with the ability to identify each respondent by their IP address, so that no person can take part in the same survey twice to skew results. Therefore, if for example, you set your sampling pool to include 1,000 respondents, you can rest assured that there will be 1,000 unique individuals taking the survey, as no responder will take the survey more than once.
  4. Quick and Accurate: Online survey tools collect data quickly and accurately. They can gather thousands of survey submissions in a short span of time, one that is often no longer than a few days long. The entire sampling is accurate to the study you conduct, as screening questions and demographic quotas ensure only the targeted respondents participate in the survey.
  5. Ease of Analysis: Survey software facilitates the process of analyzing, by allowing you to observe the data in various formats. For example, a strong tool gives you the option of viewing your responses in spreadsheets, graphs, charts and cross-tabulation. This allows you to examine your survey results in a way that suits your preferences best, as some campaigns require specific data formats.
  6. Easily administered and completed: Online survey tools offer the convenience of administration ease and completion. That is because these tools deploy the surveys for you, meaning that you don’t have to worry about reaching your intended target audience and amount of respondents. The Pollfish platform distributes your survey to a sweeping network of over 140,000 of the most popular websites and apps. It doesn’t finish the process until all respondent quotas are filled.
  7. Flexible and amendable: Online survey platforms ought to make it easy to control all survey content; that involves adding different media files to questions, skipping questions (skip logic), using a blend of open and close-ended questions and much more. In short, survey software makes survey building easy to tailor and change. 

Make Your Own Survey With a 3 Step Process

Now that we’ve covered the bases of online survey advantages, it’s time to put survey building into action. The following elucidates the three steps, or stages, to make your own survey using an online survey platform.

These steps parallel the steps required to take on the Pollfish platform dashboard; they make it easy to jumpstart your survey research campaigns. 

Step 1: Enter all your audience qualifications

The specifics of the audience enables you to dictate the kind of respondents to take your survey. These specifications certify that the respondents that answer the survey qualify to take it. 

The audience section is twofold: it features the demographics section and the screener. The demographics section features various demographic categories. You should tick off all the boxes of categories and subcategories that you would like to study in the survey. 

These categories include everything from geolocation — from country to postal code — to employment type, marital status and many other demographic categories. You can assign quotas to each category and subcategory. Or you can set each subcategory to receive an equivalent number of responses.

If this wasn’t granular enough, the screener portion allows you to ratchet up your audience requirements even further. For example, you can ask behavioral questions, such as: how many times a year do you go shopping on [vertical] sites? 

Or you can ask more hyper-targeted demographics questions, such as: how many children do you have? This allows you to choose the answer(s) that allow the respondents to take the survey. 

You can also place preset quotas on the screening questions. After you’ve applied all of your audience qualifications in the demographics section and the screener, it’s time to move to Step 2.

Step 2: Establish all the questionnaire content

The questionnaire stage is the heart of the survey. This stage allows you to add all the questions that you would like qualified participants to answer. It is the content of this step that will grant you market research data. 

The survey platform you choose should allow you to choose from a variety of question types to add into your questionnaire. These are important as they control the type of survey you can create. 

For example, in some surveys, such as Net Promoter Score surveys, you’ll need to include a numeric scale, as it is the basis for NPS surveys. In Visual Ratings surveys, emojis are required as part of the answer options.

The following lists some of the question types crucial to have in your online survey tool:

  1. Single selection 
  2. Multiple-selection
  3. Open-ended
  4. Numeric open-ended
  5. Rating stars

The question types should allow for multiple functionalities, such as:

  1. Adding media files to questions (images, GIFs, videos, etc.)
  2. Shuffling answers
  3. Using batch or predefined answers
  4. Adding “none of the above”
  5. Applying logic so users can go on custom question paths depending on their answers

You should be able to regroup questions and answers at the click of a button or two for a flexible survey research experience. This section should also allow you to add in the exact size of your sampling pool, i.e., the total number of respondents. 

Additionally, this stage of the survey-making process should provide you with an estimated survey completion time, so that you will have a sense of how long it will take you to yield the number of responses that you preset.

Review all of your questions, answers, question paths and any other elements you have applied to your questionnaire. Make sure you’re not missing any questions you feel would be pertinent for your survey study.

Also, keep an eye out on spelling and grammar — these are going to go live as they appear on your dashboard If you’re satisfied with it, then

Step 3: Set off the Survey Launch at the Check Out

The final step of the survey-making process is essentially the simplest one, as it doesn’t require ideating or tweaking any in-survey content. Instead, all it requires is to fill in 3 quick requirements and your survey is almost as good as live.

Here are the requirements ins 3 small sections making up this final step:

  1. Enter your billing information, such as your address and credit or debit card number.
  2. Choose from 2 options on survey scheduling: either to launch your survey then and there or to schedule it.
  3. Review your payment information in the Cost Analysis; here you can add a discount code if you have one. 
  4. After you’ve reviewed the survey cost, hit the big button that reads “Submit for approval” and your survey is about to go live into the vast ecosystem of partner websites and apps that will deploy it. 

Some online survey platforms (like the Pollfish one) will include a review stage from experts before your survey officially launches. This will ensure all your content is set up to run smoothly, with no glitches, eros or logical issues. 

There you have it; that’s all you need to do to make your own survey and have it distributed to the masses. 

Please note that this process is not universal to online survey tools; rather it is used in the Pollfish platform and meant to illustrate how convenient survey software programs can be when it comes to helping you make your own survey. 

Reaping the Most out of Your Online Survey Tool

Online survey tools are exceedingly important for market research, however, there’s more to it than just survey campaigns. 

Your business ought to use secondary sources and perhaps other primary sources to bolster your survey research. This will ensure you are conducting a holistic market research campaign. 

Keep in mind that while the survey-building process delineated in this article may seem simple, all survey tools are not the same. Some will demand a much more intricate process to create your survey. Others may not even contain the function of distributing your survey.

As such, you should invest in an online survey platform that provides the most gainful survey research experience. You should opt for survey software that offers a wide range of capabilities and functions (such as the ones mentioned in this article), along with the kind that makes it easy to configure your survey and launch it.

Diving into the Business Survey for Building Success

Diving into the Business Survey for Building Success

If you own or operate a business, you need a business survey. Although you might know plenty about the intricacies of how your business operates from the inside, that knowledge alone might not be enough to propel your company into its next round of success.

Customer feedback, customer satisfaction, employee morale, upcoming market trends — knowing all this separates thriving companies from businesses that are just one bad decision away from a crisis. 

And a business survey is a shortcut to this knowledge. 

In this article, we cover how companies use business surveys to operate effectively and without hesitation, and how said surveys inform critical business decisions in today’s fast-paced and uncertain environment. 

Defining a Business Survey

A business survey is a survey that allows you to gather data and insights that can be used to enhance various aspects of your business. 

Using business surveys, companies can either acquire new knowledge about markets and target audiences while exploring fresh opportunities for growth. At the same, time business surveys can be used to fill the gaps in the existing knowledge of company operations, boost employee performance, and optimize expenses. 

Although the data gathered during such research can be used in myriad ways, we recommend setting a specific goal for every business survey to keep your insights focused and actionable. 

Applications Of Business Surveys

Due to the high level of customization that surveys provide, business surveys offer a wide range of applications and can be optimized for producing all kinds of value for businesses. 

Here are some of the common applications for business surveys:

  • Enhancing customer personas. Business surveys allow you to learn more about your customers, their habits, and what they think about your company and products. Studies show that 82% of marketers improved their value proposition using well-developed customer personas.
  • Learning more about the new markets. Expanding into new markets and platforms is one of the surest ways to grow your business, but it comes with lots of uncertainty. Business surveys help step into the new territory with more confidence and hard-proof data.
  • Increasing customer retention levels. Knowing when your customers are happy with your product is as important as knowing when they are not. Use business surveys to keep track of what your customers think about your products and brand before they start turning to your competition. In addition to that, the mere act of conducting surveys may increase customer retention levels as clients feel more taken care of. 

  • Improve employee performance. Business surveys can be used to inspect the state of your workforce on several levels via employee feedback: employee motivation, team trust, and management efficiency. With business surveys, you can reveal issues that certain departments experience and address them before the problems affect the rest of the company.

5 Types Of Business Surveys

You can use the following types of business surveys to gain a 360-view of your business, inform your growth strategy, and enhance customer satisfaction levels. 

Customer Satisfaction Survey

There are five types of customer satisfaction surveys that allow you to gauge customers’ opinions about your products and company. One of the most commonly used is the Net Promoter Score (NPS) survey, which that checks measures how much your audience is willing to recommend your products to their inner circle. 

The NPS survey allows you to segment your audience into three major groups known as detractors, passives, and promoters. The more promoters your business has, the higher will be your organic growth. It’s the other way around with detractors. 

Regular customer satisfaction surveys are extremely important in case your business relies on organic growth as they allow you to keep track of how happy your customers are over time and correct your course in case recent decisions stagnated your expansion. 

Example question: On a scale of 0-10, how likely are you to recommend our product to a friend or colleague?

Market Research Survey

Market research surveys are a wide group of surveys designed to learn more about the market you currently operate in or gain additional knowledge in case you want to expand into new niches. 

These surveys may include demographic surveys designed to gather more data about your current and potential customers, platform-specific surveys such as e-commerce market research, technology market research, market trends research, and surveys designed to enhance various marketing-related activities, e.g. advertising market research

Example question: What are your main social media channels that you use to learn about new products? 

Employee Satisfaction Survey

Employee satisfaction surveys are designed to collect information about the general feelings of your employees, their level of motivation, and any roadblocks that might be preventing them from doing their job more effectively. 

These types of business surveys are often conducted in companies that want to enhance the performance of their employees or address issues during a transitional period (e.g. company-wide switch to remote work, company buy-out, or a new HR policy). 

One of the variations of these surveys is an employee exit survey that aims to determine employee’s reasons for applying for a job or their reasons for leaving the company.

Example question: Are there any roadblocks that currently prevent you from operating at your maximum level of efficiency?

Brand Awareness Survey

Brand awareness surveys aim to elicit customer’s opinions and feelings about your brand. 

Brand perception is an encompassing term and may be affected by many factors such as PR-relationships of your company, public stance on local and global issues, and the general representation of your brand in media. 

Brand surveys help companies to reveal the current brand perception by their customers and track whether it has been recently affected.

A brand awareness survey can also reveal whether your target market is able to identify your brand, i.e., know of its existence. This is especially important when it comes to differentiating your brand from competitors.  

Example question: Which of the following brands have you heard of? (Include your business)

A well-established branding policy has many benefits such as a higher number of positive online reviews, an increase in customers’ trust, and revenue growth. 

Example question: Where have you seen or heard about our brand in the last several months?

Product Satisfaction Survey

The product satisfaction survey is closely related to customer satisfaction surveys, but with a focus on your product. 

Business surveys that are focused on your product may help you to check whether customers know about your product, if they find your product appealing, discover how your product compares to the competition, and gather quality insights on how it can be improved in the future. 

Example question:  How long have you used [your product]? Or
What would you like to be improved in [your product]

The Role of Business Surveys In Growing Your Company

There’s no lack of data in our digital age, and often companies are confused and disoriented with the amount of information they gather through various analytical tools and 3rd party data providers.

But business surveys don’t add to this chaos. Instead, they allow businesses to gain a birds-eye view of their whole organization while referring to the most relevant and reliable source of truth: their customers and employees. 

Insights gathered through business surveys often allow organizations to organize and enliven previously disjointed sources of data into more coherent and actionable formats. 

If you want to see for yourself how business surveys can fuel your company’s growth and obtain trustful and impartial data directly from your target audience, try our market research platform, which makes it easy to create and deploy all kinds of surveys, along with analyzing them in different formats.

Frequently asked questions

What is a business survey?

A business survey is any type of survey that is conducted in order to improve or enhance certain aspects of a business.

What are some reasons for conducting a business survey?

Business surveys may be conducted in order to gain new knowledge about target markets, better understand company operations, improve employee morale and performance, and/or improve a company’s profitability.

What are some examples of business surveys?

There are many different types of business surveys, including customer satisfaction surveys, market research surveys, employee satisfaction surveys, brand awareness surveys, and product satisfaction survey

How can a business survey help a business better understand its target market?

A business survey can provide an in-depth view into customer habits, feelings, and attitudes, which can then be used to develop customer personas. Customer personas allow businesses to understand their customers so they can develop better products, services, features, and market campaigns.

How can a business survey improve customer retention?

Studies have shown that the simple act of conducting a business survey may help improve customer retention rates since customers feel that the business genuinely cares about their needs and concerns.