Incorporating the Translate Survey Feature into Your Surveys
Incorporating the Translate Survey Feature into Your Surveys
With this feature, you can translate a survey that you already conducted in English (or other languages) into your target languages. This new feature allows you to translate surveys that are either underway (running but not complete) or have already been completed.
It will enable researchers to build, store, and view their survey results in different languages as a means to help their analysts across geographical regions.
This Pollfish School article will teach you the aspects of this new feature, along with the steps required to activate it.
Key Aspects of the Translate Survey Feature
As its name implies, the “Translate Survey” feature translates surveys into other languages. This is especially useful for businesses and organizations that need to share survey research across countries.
There are several capabilities that Translate Surveys offers, along with certain characteristics that this feature does not support. The following provides an in-depth account of what the Translate feature supports and does not.
What Translate Surveys supports:
- Elite accounts
- Translations from Google Translate
- Supports ALL the languages of Google Translate — 109 languages in total!
- There is no limit in how many translations you can add per survey.
- Surveys that are currently running or have reached the preset amount of completes.
- Exports of results as a PDF, Crosstab, Excel sheet or SPSS.
- Results are updated in real-time.
- Can be used in BigQuery if integrated with this PaaS.
- Researchers can add their own translations manually if they prefer in on both questions and answers in editing mode.
- Can view each edition of the translated survey via the dropdown of translated languages within the survey’s dashboard.
- Can translate a question that contains a recall of a previous question’s answer(s).
- Can translate a question with Carry Forwarded answers.
What Translate Surveys does NOT support:
- Basic accounts
- Translations of the drafts
- Canceled or failed surveys
How to Incorporate & Use the Translate Surveys Feature
Now that you know the attributes and limitations of the new Translate Survey tool, let’s get acquainted with using it. The following provides step-by-step instructions on how to incorporate the feature in your surveys and how to use them.
To Activate the Translate Surveys Feature:
- In the Pollfish dashboard, go to “All” and find the survey you’d like to apply the Translate Surveys feature to.
- Click on the general dropdown menu of your designated survey (activated by clicking on the three dots beside it).
- Select Translate Survey. This will open up the survey.
- On the right-hand side in the middle of the screen, select the language you would like to translate the survey to by typing it into the field.
- All languages that begin with the letters you typed in will appear as options.
- You can now translate the questions and multiple choice answers in a twofold way:
- By typing in the questions/answers in their corresponding fields manually in the selected language OR
- By clicking on the upper right button called Google Translate, in which Google will provide the translations.
- If you need to add more languages to translate the survey, click on the + in the box on the right side, adjacent to the box above with the first language you chose to translate the survey to.
- Click “save translation” to save the added translations to your survey.
To find the translated results and make exports:
- Go to the Pollfish dashboard and find the survey on which you applied the Translate Surveys feature.
- Hit the three-dot button and select “See Results,” which will trigger a new tab with the results of the survey, translated in the language(s) you selected.
- The top-left box will feature a dropdown with the languages you used with the new Translate Survey feature. Select the language you would like to view your survey in.
- Scroll to the bottom of each question to select the buttons to view the results as a bar graph or pie chart.
- At the top right-hand corner, click on “Export Results.” This will prompt a pop-up in which you can choose the language of the survey you need to download, along with the kind of export you need.
Other Considerations for the Translate Surveys Feature
There are a few other considerations to take note of, including expanding on some of the topics aforementioned.
First off, you can export the surveys to Big Query — only in their translated views. As a side note, after concluding the Translate Surveys process, a three-letter code will appear in the upper left corner of the translated survey in the dashboard.
Although this feature won’t translate the drafts it can be used as an internal tool in the dashboard, one that allows you to create layers on their surveys in other languages.
How to Use the New Carry Forward Feature for an Enhanced Survey Experience
How to Use the New Carry Forward Feature for an Enhanced Survey Experience
As the heart of any survey, the questionnaire must be contrived carefully so that you receive the responses most necessary for your survey research. Creating the questions themselves can be difficult, especially if you choose to create question paths.
Pollfish is thus thrilled to present a new feature to make building the questions a much easier task: Carry Forward. This new attribute provides advanced piping capabilities to optimize your questionnaire experience.
The Purpose of the Carry Forward Feature
As a refresher, piping is a functionality that allows users to place, aka, “pipe,” a part of a question or answer into a subsequent question or answer.
In the Pollfish platform, piping works by taking the answer(s) from the sender question and inserting them to the receiver question.
In the first piping iteration, researchers were able to funnel answer choices from one question to another based on respondents’ selections. The following question would carry forward answers from previously piped answers.
The new Carry Forward feature carries (no pun intended) the function of enriching the question-building experience, as it allows you to pipe questions on more question and answer types, along with other capabilities.
This new feature helps researchers design specific questions that are more relevant to the respondent’s behavior, and more useful to their research.
It functions on both selected and unselected answers. It also can be used with:
- Matrix questions
- Ranking questions
- Single selection questions
- Multiple selection questions
Laying Out the Carry Forward Capabilities
Multiple Selection Questions
Along with carrying forward selected answers, this feature allows researchers to carry forward all the answers that the respondent did not select.
In the case of a multiple selection question, for example, the feature can carry forward the unselected answers into the receiver question.
Due to this, when a responder selects all the answers and proceeds, there will be no answer to carry forward, as there are no remaining unselected answers. For this precise reason, the Pollfish platform has developed a validation which exists as a dialogue box.
This pop-up allows the researcher to know that the Carry Forward feature cannot support this case, as it only works if at least one answer is unselected. This is due to the condition that unselected answers cannot be carried forward if all the answers have been selected.
Advanced Logic
This can be used in tandem with advanced logic, allowing you to augment your survey with multiple layers.
Enabling advanced logic (ADL) can trigger questions without forwarded answers. For example, when Carry Forward is enabled but a respondent skipped the sender question, the respondent will then be routed to a question without Carry Forward answers
Pollfish has also added front end validation that disables the researchers from proceeding with the previous structure.
Sender questions with either the “None of the above” or “Other” option must be structured correctly, that is, with multiple selection questions. If these aren’t added to the proper question, there will be pop-up error messages.
Carry Forward Answers that Contain Media
If the Carry Forward answer type is the same or similar to the source (question) type, such as:
- single to single,
- multiple to multiple,
- single to multiple, etc.,
then the platform will carry forward the media files together with the answers.
In other cases, such as different types between sender & receiver questions, there are certain conditions and rules that dictate how Carry Forward will work.
How to maneuver Carry Forward answers which contain media:
- If the Carry Forward answer type is the same or similar (single, multiple) to the source type ? the media will be carried forward.
- If the Carry Forward answer type doesn’t support media then:
- The text will be carried forward if the source answer contains both text and media.
- Carry Forward will not be supported if the source answer contains only media.
How to Add Carry Forward to Your Questionnaire
In order to add the Carry Forward feature, you’ll need to enter the questionnaire portion of the survey first (after completing the audience section). You’ll also need to have your questions and answers in mind.
You can add Carry Forward when you begin the questionnaire, as you’ll need at least two questions to use this feature, the sender and receiver question. You can also implement it to an existing questionnaire.
- Find the Carry Forward option at the left panel of the questionnaire.
- Find a sender and a receiver question you wish to apply the CF feature to. This can be in any order. For example, you can use Question 1 as the sender question and Question 2 as the receiver question.
- Enable this via the receiver question and select “Carry Forward” and then the selected or unselected answers from a previous question (the sender question).
What Carry Forward Supports Vs. What It Does Not Support
There are certain conditions that need to be met in order to apply the Carry Forward function. There are certain circumstances in which your questions will not be able to implement Carry Forward.
What it supports:
- Carry Forward can be used with single/ multiple/ ranking/ matrix questions when they are designed as receiver questions.
- When you carry forward a matrix question, there’s an additional option to narrow the choices based on selected columns, unselected columns, rows for selected columns, rows for unselected columns, and columns for specific rows.
- It is supported by single, multiple, open-ended, numeric, ranking, matrix, slider and OE when they are set up as sender questions.
- The researcher can carry forward all the questions that the respondent didn’t select.
- There is simultaneous support of advanced logic and Carry Forward.
- It supports Order/ Shuffle answers for funneling questions.
What it doesn’t support:
- Carry Forward cannot be used with description questions, Net Promoter Score (NPS) surveys and visual ratings surveys.
- It does not support screening questions and therefore cannot be used in them.
- It does not support the option of “Group and Randomize.”
Note: Closing off, you should know that responses that are carried forward will be treated the same as other answer choices on the results page.
We suggest you preview your survey design before submitting the survey itself. Try it out!
Incorporating Multiple Audiences into Your Survey
Incorporating Multiple Audiences into Your Survey
Have you ever needed to create multiple audiences under one sampling pool for your survey research? Now you can, with the new Multiple Audience feature in the Pollfish dashboard.
This feature creates a hyper-targeted audience landscape, allowing you to select various demographics, mobile usage and geolocation criteria — for multiple audience groups. Previously, the platform allowed researchers to select these criteria, but for one audience group only.
The Purpose of the Multiple Audience Feature
With this new feature, you will be able to create separate audiences in one survey and achieve any targeting combination you desire.
Essentially, the feature allows you to apply quotas within the quotas and conditions within conditions. You can also use minimum quotas, in which only a percentage of an audience gets assigned a quota (which you select), while the rest does not and will therefore receive random response types.
This will allow you to achieve a hyper-granular approach to targeting your sampling pool, aka, the survey respondent audience.
Laying Out the Components of the Multiples Audience Feature
The feature includes separate audience blocks that can be customized as you so choose. Each block represents an audience group, i.e., Audience 1, Audience 2, etc. There is no limit to the number of audience blocks you can create, so long as they don’t exceed the total amount of survey completes.
The blocks also present a wide variety of audience category selections. As with the previous single-audience capability, this one allows you to create quotas for each type of demographic, geolocation and mobile usage selection, along with a maximum of 3 screening questions. This is known as layered demographics conditions, which are also called interlocking quotas.
Prior to the update, researchers were able to apply separate quotas to each targeting variable (non-interlocking quotas, or overlapping quotas). For example: in a sample pool of 1,000 respondents, the requirements may be: 500 (50%) men and 500 (50%) women, 500 (50%) young people and 500 (50%) older people. In this instance of non-interlocking quotas, you risk a pool of 500 young men and 500 older women.
Interlocking quotas can avoid this, in which a quota is defined by more than one variable. The interlocking percentage involves multiple variables, for example, household income, gender and age.
In reference to the aforesaid example, you can define a target size for each combination of variables. That means you can mandate 250 young men (50% x 50%) 250 young women, 250 older men and 250 older women. This assures that not only will you get respondents of every variable, but that they are collected evenly (if you so choose with your assigned quotas).
Each audience, regardless of how different will have the same language, as they are each part of one survey, i.e., one sampling pool.
The Pollfish platform will calculate the CPI and feasibility of the survey by taking into account all the conditions of each audience.
How to Create Multiple Audiences
To create multiple audiences and use their various features, follow these steps. Keep in mind that, while they give complete direction in using all the new feature’s functionalities, your survey may go in a different direction. As such, you may not have to follow all the steps enumerated below if you don’t need certain functions and additions.
- Create a new survey.
- You will be taken to the “audience” interface.
- Begin by choosing the number of completes — the maximum number of respondents in the first audience.
- The total completes on the top left will reflect how much completes you have by adding up the completes in each audience block.
- Start with the age and gender criteria. Select the subcategories your survey is targeting. Add quotas to each subcategory (male or female, or within the age ranges).
- Next, move onto the screening questions portion and add three questions that pertain most to your survey (a maximum of 3 per survey, meaning a maximum of 3 no matter how many audiences you add).
- Decide which criteria to use for this particular audience, as you can choose various subcategories under demographics, geolocation, mobile usage and even advertising ID.
- By enabling this criterion, all responses of the survey will be accompanied by the respondent’s advertising ID (in an Excel sheet export).
- Once you decide which criteria to use, apply quotas. You may add more or less completes to Audience 1, just make sure you don’t use up the total completes.
- After setting up your first audience, click on the + icon on the bottom of the Audience 1 block.
- This will open up a new audience group, aka, block.
- Follow steps 2-6 for your next audience selections.
- Follow step 7 should you wish to add more audiences.
- Review the entire audience section. Check the total completes to ensure you’re going to enlist the correct amount or respondents in the platform.
- Also, make sure the audience blocks are all feasible.
- If a block is not feasible, adjust the targeting design of the audience related to a ''not feasible'' estimation to make it feasible. You can expand the targeting, remove quotas or filters.
- You’re all set with Multiple Audiences and the audience section at large; you can now move on to the questionnaire.
This new feature will allow you to hyper-target your survey to befit a wide variety of segments in your target market, or any of your subject of interest.
How to schedule surveys in Pollfish
How to schedule surveys in Pollfish
Sometimes it’s not always convenient to launch your survey—either it’s not in your target audience’s time zone at launch, or perhaps you’re away from your computer. With survey scheduling in Pollfish, you can automate the process and send surveys at your convenience.
Benefits of scheduling surveys
The benefit of scheduling surveys is that you can set them to run anytime, on your own schedule. Whether you’re about to leave town for vacation or want to be prepared for work the next day, a scheduling feature can automate the sending of your survey for a time that works best for you or your target audience.
When scheduling your survey, you can also select whether or not you want to add additional responses to your survey on a recurring basis for continual monitoring. For example, if you wanted to measure the impact of a quarterly campaign, you could schedule the same survey to run at two different dates with sufficient time for you to gather data needed to measure your impact on brand awareness or ad effectiveness. Other times, a recurring survey can validate actions you already have in place, ensuring that you’re still on the right course.
What to keep in mind when scheduling surveys
Be ready 2+ hours ahead.
When surveys are scheduled, they launch automatically at the set date and time. This means all audience targeting and questions in your questionnaire must be finalized before selecting the scheduled time. The minimum amount of time for selecting scheduled surveys is 2 hours before the survey launches.
Targeting cannot be changed on scheduled surveys.
Once your survey is scheduled, your targeting is set and cannot be changed. For surveys that have multiple occurrences, the same targeting will be used and the same number of responses added to your existing survey. If targeting needs to be changed in a scheduled survey, that survey must be canceled and a new one created.
This can easily be done in your dashboard by duplicating an existing survey and making the manual changes needed before rescheduling the launch.
The survey's completion status has no impact on future scheduled additional responses. For example, if a survey was scheduled for 3x occurrences with 2000 responses added each time and only 1000 are complete by the scheduled date of the next round, 2000 additional responses would be automatically added regardless of how far the survey has progressed.
Timezones and frequency are in your control.
Scheduled surveys allow you to select the time, timezone, and frequency of your survey’s launch. This can be a one-time scheduling or it can be set up for daily, weekly, quarterly or custom occurrences to add more respondents and track changes in target audience attitudes and behaviors over time.
Billing occurs on a rolling basis.
A scheduled survey appears in your dashboard under the status of “scheduled” once it has been approved. Payment will not be collected until the survey launches to ensure all billing information is accurate and up-to-date. Each scheduled occurrence of a survey will be billed separately at the time that additional responses are added.
This also gives you the opportunity to cancel and reschedule surveys as needed up until 2 hours prior to launch at no cost to you. There is no additional charge for choosing to schedule a survey or penalty for canceling one.
How to schedule a survey
Survey scheduling is offered as an option when you check out. This means your audience targeting and questionnaire must be selected and finalized when you get to the checkout page to be approved. Targeting cannot be edited in scheduled surveys, so be sure to select the right audience prior to launch.
You can also select the number of times you want to run the survey, the dates and times in which you want to launch it, and the timezone you want it to launch in. The number of responses you have selected for your original survey will be added on the scheduled date for each occurrence. All of these can be selected in your checkout option.
How To Export Survey Data With Pollfish (And What To Do With It)
How To Export Survey Data With Pollfish (And What To Do With It)
It may sound like a cliche coming from a consumer data company, but data is powerful.
It is so powerful, in fact, that one single survey can touch every corner of an organization. By building smart questionnaires, carefully choosing targeting options and exporting and slicing data, brands can create internal messaging, build dynamic content, remake company strategy, build new products and much more.
To get the most out of your next survey, understanding your data export options is a great place to start.
What Are Export Options?
When you create a survey with Pollfish, you can download your results as four different report types. These reports present your data in radically different ways, and allow the various teams within your company to inject data into everything from interactive infographic to complex statistical analyses.
What Report Types Does Pollfish Offer?
What is a PDF?
PDF stands for Portable Document Format. A PDF is a file format developed by Adobe in the 1990s to present documents, including text formatting and images, in a manner independent of application software, hardware, and operating systems. Basically, instead of your document adopting the settings of the application you are saving the document to, PDFs stay true to how you saved them originally, similar to how a screenshot might behave.
What can I do with it?
The Pollfish PDF report offers a convenient, visually appealing document that can be shared with stakeholders, added to reports and saved as reference docs. The layout of the Pollfish PDF is similar to that of a PowerPoint presentation.
Excel Spreadsheet
What is an Excel Spreadsheet?
Microsoft’s spreadsheet platform should be instantly recognizable to anyone working in a modern business environment.
What can I do with it?
With an Excel spreadsheet export from Pollfish, you will have full access to all results from your Pollfish survey inside the data management platform you know best. Add pivot tables, graphs, use functions to get deeper insights--anything your Excel mastermind can dream up.
The report layout helps you access the right data more quickly, separating out the full list of respondents, as well as individual spreadsheets for each question, delivered in the familiar tab layout of Excel.
Lastly, once you have created your perfect data set, adding your data to Google Sheets allows you access to a great number of API and data delivery tools for use in websites, interactive infographics and more.
Crosstabs Report
What is a Crosstabs Report?
For a full guide to using your Crosstabs report, the Pollfish Resources Center can help. That article offers this definition:
Crosstabs are a matrix-style format for data visualization and are one of the most useful and common ways that market researchers analyze data. Pollfish offers cross tabs as an excel export for easy synthesis outside of the platform.
What can I do with it?
Crosstabs reports allow you to dig into individual insights and slice the data different ways, opening the door to different consumer insights that wouldn’t be readily available from the initial results.
For example, let’s say you conducted a survey of Android users interested in switching to an iPhone. With Crosstabs, you could see what percentage of women Android users surveyed were interested in switching. You could also see, of those interested in switching, what percentage were women.
So in our data, let’s say we find that only 13% of women Android users are interested in switching. We also find that, of those interested in switching, 58% are women. So while it may seem Android’s female fanbase is pretty loyal, you can also see that women are more open to switching in this survey than men.
As you can see, Crosstabs can be used to slice data in different directions to gain additional context on data, and build deeper, more compelling insights.
SPSS Report
What is an SPSS Report?
SPSS stands for Statistical Package for the Social Sciences. The acronym refers not to the type of data being exported, but to a set of software programs combined in a single package. When data is formatted for this package, it allows you to add your Pollfish results to various kinds of complex data analyses.
What can I do with it?
SPSS is very good at combining varied, complex data sets. Researchers use it to make connections, find correlations and quickly graph results from multiple data exports at once.
SPSS has several tools for analyzing data to make predictions and spot patterns, increasing it’s usefulness for brands and marketers looking for trends in buying behavior or trying to vet the viability of a new product or service.
How To Export Data With Pollfish
Step 1: Complete Your Survey
Once you have chosen your targeting, questionnaire and screening/quota configuration, checkout and run your survey. Once your results are complete, you will be able to export your data.
Step 2: Visit The Results Page
Even before exporting your data report, there is plenty you can do right on the Pollfish results dashboard. Check out the different features, slice your data by using the demographic and psychographic checkboxes to the left. Watch your results update as you go. Once you have gotten a few reports where you want them, check out the visualization options available on each question. These will allow you to instantly create graphs and charts to display your data one question at a time.
Step 3: Export Your Report
From your results dashboard, find the button marked Export Results in the top right corner underneath the Credits Counter. When you click this button, a pop-up should appear allowing you to choose your preferred report and download.
A Few Things To Remember…
- Post-Stratification data is not currently available in the PDF export format.
- Crosstabs reports come with multiple views, not just the one that appears in the first tab. Make sure you scroll through all tabs to see the different ways you can slice your data.
How to test ad copy using Pollfish.
How to test ad copy using Pollfish
The objective of an advertising campaign is to bring a brand’s message to their target audience, but it can be challenging to know if the message is right. To help with this, brands and agencies can test ad-copy using Pollfish surveys to get data earlier in the process.
Why test ads before launch
When it comes to brands aligning themselves with ideologies, using humor, or moving into new markets where translation may be confusing, testing ad-copy and creative early can make or break a campaign’s success.
Many brands and agencies use Pollfish to help them understand consumer sentiment and behavior to develop ideas for a campaign’s overall message, but Pollfish can also be an asset later in the process. Ad testing early on helps validate the direction, ideation, and creative used. It can also prevent brands from making embarrassing mistakes by revealing confusing or misguided messages prior to launch.
It's especially important for brands exploring more risky, politically charged advertising to make sure they don’t inadvertently damage their image by launching campaigns that are perceived as “tone deaf” or don’t resonate with the target audience.
With Pollfish’s advanced targeting and variety of question types to choose from, you can test all parts of ad messaging with the right audience early on. Feedback from real consumers before launch gives you data to pivot the campaign as needed without costing a fortune in time, resources, or damaging credibility.
Building a copy test survey with Pollfish
Like all research projects, the best way to test ad-copy will vary depending upon your goals and needs, what type of creative you need to test, and what you need to learn as a result of your research.
Many companies use Pollfish to gather consumer sentiment to determine the direction of their campaign, but they can also use Pollfish to validate it. By presenting the target audience with the ads and asking them to choose the message that best fits, campaign creators can determine that their ads are telling the right story and tapping into the emotions that they want to influence.
A/B Testing
A/B testing involves showing a group of people one concept, followed by a similar group being shown another variation and comparing the results to determine which performed better. On Pollfish, this can be achieved by creating two separate surveys to show Creative A and Creative B to similar groups by selecting the same targeting.
You can only include one photo, video, or audio file in the question for now, however, you can upload a single image as a split-screen to offer an option to select between images. You can also add images to the answers, allowing you to structure the question differently if you prefer.
Because Pollfish is one of the only survey tools that allows additions of image, audio, and video media on questions and answers, you have a variety of ways to test other creative in addition to ad-copy.
Test CTAs
To test different CTAs, consider providing an overview of an ad or a short video to engage the audience. At the end, ask them to select, or rank, the CTAs they would be the most likely to click based on the information they were presented with.
Testing ad effectiveness
A similar form of testing completed after a campaign is live is useful when trying to better understand which messages most resonated with consumers. For example, if consumers are asked to recall where they saw an ad or the brand it was for, their results can help measure the effectiveness of the ad or creative in question.
To measure ad-effectiveness using Pollfish, we recommend running a pre-test prior to the campaign to collect metrics for awareness, favorability, and other objectives. Once the campaign is complete, duplicate the survey in the same area to compare changes in metrics and validate your campaign’s impact.
Ad-copy testing is a simple, effective way to validate concepts prior to launch or catch catastrophic mistakes before they’re made. With Pollfish, a simple survey can provide all the information you need to get your campaign on the right track. Reach out to support for additional assistance or to get our ad-copy testing template questions.
Pollfish Is More Fun With Friends (Video)
Pollfish Is More Fun With Friends
Did you know you can add up to 10 team members on a free (basic) plan? While it might not be the first thing that comes to mind after registering with us, adding team members can really enhance your experience trying out Pollfish market research tools.
While you are test driving Pollfish on your first survey, you can add your whole team and share the results with them, let them add questions or browse targeting.
Benefits of adding multiple team members
There are several other benefits to adding your team right from the get-go. Like...
- You can train your staff on all market research tools as they build surveys.
- You can share the platform with department heads so they can test it as well.
- You can share capabilities with your executive team.
- You can open it up to your team and monitor usage to see if Pollfish proves an exciting addition to your stack.
How to add multiple team members to Pollfish
To add team members, simply log into your Pollfish account and follow the steps below:
1. Find the settings menu by hovering over the three dots on the top control bar.
2. Select Team Settings from the menu.
3. Scroll down to add team information, add team members and even add a team logo.
You're ready to start sharing insights with the whole team!
Tips for setting up your first survey
Now that you have added your team, you will want to set up your first survey so you can check out the amazing results you can collect with Pollfish.
Here are just a few tips to set up your first survey.
1. Decide what you want to find out
It sounds simple, but knowing what you want your survey to achieve will help you write better questions and get more useful results. For example, if you want to capture broad opinions in your potential customer's own words, you'd use more open-ended questions. If you want a set of easily extensible data and a broad set of insights from predetermined answers, you'd use multiple-choice questions.
2. Set up your targeting before you set up your screening questions
On many traditional platforms, you may purchase your survey audience separately from the platform where you create the survey. This means that, if you plan to use screening questions, traditionally you'd set them up as your first step, to ensure only the audience members you want take your survey
With Pollfish, it works a little differently. Because Pollfish is an all-in-one solution, you get to choose your perfect target audience right inside our platform. You will have many advanced targeting options to choose from. But if you find you want to screen your audience further, you can always use a screening question.
Use screening questions to narrow your chosen audience down to just people who have heard of your product before or people who prefer cats to dogs. Whatever you can dream up is alright with us.
3. Remember to design with user experience in mind
Pollfish surveys are delivered inside mobile apps. All questions are fully optimized for mobile and designed with the mobile consumer in mind. This means you can expect higher than average response rates.
But you can do your part to ensure your survey questions are answered in full by following a few basic rules of respondent experience.
First, don't make your survey too long. Long surveys have higher abandonment rates and cause people to rush through important questions.
Make sure you keep things interesting. Try using video or audio instead of text for certain questions. This will make sure your audience remains engaged to the very end.
Once you have added your team members, check out the rest of the Pollfish Resources Center for more tips on how to get the most out of your Pollfish market research tools.
Creating an audio, video, or image survey with Pollfish (Video)
Creating an audio, video, or image survey with Pollfish
Surveys that support media files offer more ways to learn from respondents. They’re a great way to gather more qualitative feedback, such as emotional responses to an ad or concept.
Benefits of adding media to survey questions
Adding media to survey questions is a great way to let respondents get more context about what you’re asking. It can offer an element of accessibility for people who respond better to visual stimuli or those who have trouble reading. Not only that, media components like images and videos are engaging for respondents and add a nice look and feel to the survey.
Media is especially useful in measurement of more abstract concepts, like emotions and reactions. A picture is worth 1000 words, and you can let it speak for itself to convey stronger messaging to respondents that you might not be able to put into words in a single written survey question.
What media in survey questions are used for
Surveys using media questions are a great way to compare different concepts against one another or test and measure consumer reactions against their other, more emotional senses. Many brands use image-based surveys to test corporate logos and color schemes or measure brand recognition. Videos and gifs are excellent ways to test ad concepts before launch to see what consumers like or respond to. Audio additions to your survey may be the perfect way to choose the introductory theme song to your podcast or test for accessibility issues, ensuring that the tone, pitch, and accent being used is understandable and appealing for your target audience.
You can also allow your audience to respond to questions using an image, which is great for testing ad recall. Survey tools (like Pollfish) that offer these are a great help to people in all industries across a variety of different audio and visual testing needs, just make sure you have permission to use all media prior to testing.
Tips and FAQs for media survey questions
What kinds of media can you upload to Pollfish questions?
We support 3 different media types: Images, Video, and Audio files. You can add these into any of our question types, including screening questions. You can also include images in answer choices for the respondent to select a visual response. There is no limit to the number of images and videos you can include in your survey. There is also no limit to a video's duration.
Media, when used sparingly, can help the engagement of a survey, but when overdone can increase drop-offs. We don’t allow videos as answer choices, as these are typically too long for a mobile survey environment.
What sizes and file types are supported for media?
We allow one media file per question (image or video). The maximum size specs for each are as follows. These are NOT the recommended sizes. See below the image for recommended sizes.
The recommended sizes of each media file are as follows:
Image:
- Max Size: 10MB
- Recommended: 1920px x 1080px, 2MB
- Ratio: 16:9
- File type: jpg, jpeg, png, gif
Video:
- Max Size: 100MB
- Recommended: 1920px x 1080px, 25MB
- Ratio: 16:9
- Duration: Unlimited
- File type: avi, mp4, mkv, mov, flv, wmv
Audio:
- Max Size: 100MB
- Duration: less than 120 seconds
- File type: mp3
What plans allow images, video, or audio?
Media additions come standard on all Pollfish plans. You may add as many images, audio files and videos to the questionnaire as you want on any of the question types. Video duration is unlimited while audio files have a maximum of 120 seconds.
Can you upload more than one image to a question in Pollfish?
You are only able to upload one image or video in the question type and one image per each answer selection. However, you can show two images side by side if uploaded as a single photo. Try to ensure a clear line of distinction to show a left and right image.
Can you use media in Pollfish screening questions?
You can add images to screening questions and their answers. Like all Pollfish questions that support media, you can add one image for the description and one image each for the answer choices.
Can you link to a video on a third party site?
We don’t allow any links to be added to our surveys, in text or in visual media. This is to protect surveys from re-routing respondents out of the experience. However, media can be uploaded into the questions so that they are embedded in the survey, keeping all respondents and data in one location.
How do you know if respondents have watched the full video?
Respondents cannot skip questions (unless they are in a skip-logic flow). That includes video— respondents aren’t able to move on to the next question until the video is complete. If the video is too long and the respondent opts out, it will be considered a drop-off and their responses will not be included in the final data. To encourage engagement and reduce drop-offs, we only support videos up to 2 minutes in length, although we suggest making them even shorter when you can.
How do you know what the image or video will look like?
In the Pollfish platform, it's recommended that you preview your questionnaire before launch. This shows you a mock-up mobile screen with an interactive version of your questionnaire. While this is helpful in viewing your media survey, you can also see how questions are formatted, catch any typos, and ensure your answers are shuffled prior to launch. Respondents are able to zoom in on images, but it's better if they don't need to take this action or rotate their device. We recommend uploading images in a vertical direction when possible to ensure they're upright and as large as possible to provide a better respondent experience.
If you have additional questions about our media capabilities or how to use Pollfish, please reach out to our 24/7 customer support team for assistance.
