How Pollfish Clients Use Our Brand Tracker and Polling Trackers to Meet Business Goals

Running a brand tracker and other polling trackers is essential to keeping a constant oversight of the perceptions of your company. Understanding the views of your target market will help you both conceive and execute a variety of business campaigns.

Pollfish clients run trackers throughout the year to track everything from their brand awareness to consumer loyalty and a variety of other matters.

That’s because when it comes conducting market research, understanding your customers is one of the most important benefits, as it helps drive the success of a variety of business goals. Aside from understanding their needs and habits, it is just as crucial to understand how your customers view your brand in particular.

That’s where brand and other polling trackers are especially useful, as they allow you to discover how your target market views various aspects and news of your brand, along with unearthing whether they know about its existence in the first place.

This article provides firsthand information on how clients of the online market research platform Pollfish use brand trackers and other polling trackers to meet their business goals.

Brand Awareness and Usage of a Streaming Platform

One of Pollfish’s major clients is a global audio streaming and media services provider. This platform used Pollfish brand trackers to conduct global market research. The client's intent was to track brand awareness and usage of their platform in five countries.

Specifically, this client sought to uncover trends throughout different days, months and even years and then use those trends to compare with the ads that were being run in specific regions.

The streaming platform used the Pollfish brand trackers on a daily basis, seeking to uncover how well residents of the five countries were aware of the streaming platform and how often they used it.

The company has been running the tracker for half a year as the main instrument in assessing brand awareness and usage.

Brand Awareness and Physical Visitation of an Immersive Arts Production Company

An art production company that creates immersive, multimedia experiences for audiences of all ages, relied on the Pollfish brand tracker to trace both brand awareness and the visitation of its physical exhibitions in different states across the US.

The client has continuously used this tracker to see trends across months, using this information to compare to ad expenditure. As of today, they have run the tracker for one year.

The outcome of using this tracker involved leveraging data on brand awareness to understand how ad expenditure is working in certain locations.

Consumer Behavior and Purchasing Decisions of the Condiment Company Kalsec

Kalsec, a US-based food manufacturer that produces condiments, has been running global trackers on Pollfish since 2019. The company has used polling trackers to observe customer behavior, with a particular analysis on purchasing decisions, as they sought to understand their consumers’ decision-making on the purchase of spices and other flavorings.

Kalsec used our trackers to review year-over-year trends to understand their consumers and aid in their own decision-making processes.

Running the trackers in 14 countries, Kalsec investigated the awareness of its brand, along with consumer preferences of their products through a global lens. In doing so, the condiment company was able to compare how awareness and preferences panned out across various countries.

The insights that Kalsec derived allowed the business to make key decisions, specifically those that solidify its stance in the industry as experts and leaders on the topic of hot and spicy flavors.

In addition, the company chose to leverage the insights for content creation and lead generation. Furthermore, the brand tracker aided Kalsec in internal business decisions on product ideation and development.

Brand Loyalty of an E-commerce Marketing Brand

An ecommerce marketing platform sought to examine the brand loyalty of various brands using the platform. As such, it utilized the Pollfish brand tracker to do just that. Specifically, the platform conducted a consumer behavior study to unlock market trends and steer content initiatives.

Beginning in 2020, the ecommerce company has been analyzing trends relating to consumer spending, along with brand loyalty to specific brands that use the platform year-over-year.

Running trackers on a yearly basis, the company sought different opportunities to reach its consumers, while it simultaneously measured their loyalty to the platform.

The tracker also provided the ecommerce platform with insights on consumer behavior, in addition to measuring key metrics to align with internal efforts.

The Quorum Leverages The Pollfish Platform To Surface Key Audience Insights Into The Film Business

In late 2020, The Quorum, a film industry research firm, turned to Pollfish to create a survey tracker for the purpose of measuring awareness and interest in upcoming film releases. Key to this research has been measuring changes over time through longitudinal surveys.

The Quorum has been fielding these studies three times a week for the past 18 months. Results of the surveys are available for all to see on The Quorum's website.

Primarily created as a resource for movie fans, the resulting data has become a valuable resources for the studios and streamers as a way of measuring the health of a film's marketing campaign.

"We are in the field five days a week. In deciding on a data partner, we were looking for a platform that would allow us to maintain complete control over the writing, programming, and fielding of our studies in a frictionless environment. We were immediatley sold once we saw the robust and intuitive Pollfish interface. Eighteen months and hundreds of surveys later, we have no regrets about the decision to work with Pollfish.”
- David Herrin, Founder, The Quorum

This research has resulted in numerous insights into consumer behavior and attitudes about individual films and the theatrical business as a whole. This has proven to be especially valuable in understanding an industry that has seen immense disruption from the pandemic.

The Quorum’s specific objectives with their tracker usage centered on assessing movie awareness over time and determining how the industry has been changing. In addition, the company has been striving to eventually monetize its website by selling its data to studios.

This data is available to the general public, though a market has emerged in licensing the data to studios and streamers. This has become one unexpected monetization model for the tracker.

Brand Awareness and Health of a Condiment Company

Another condiment company has been using the Pollfish brand tracker to keep track of brand health and awareness. Starting in early 2020, the consumer packaged goods company has run a quarterly tracker to track condiment awareness and usage of the products in different cities.

This company has continued relying on the Pollfish tracker, as it allows them to track brand usage and awareness over time in specific, local markets.

Running quarterly, the goals of this tracker include being able to:

Understand how the company’s brand image stacks up against its competition in its key markets
Decipher whether its awareness and usage is increasing or decreasing

The tracker has allowed the condiment company to understand the trajectory of its brand perception within its target market and determine how it aligns with other marketing efforts.

Keeping Constant Track of Your Brand

Brand perception shifts with the seasons and the times. What remains constant is the need to satisfy your customers, maintain a healthy brand reputation and grow your brand equity.

As such, you need to keep track of your brand, whether it's for gauging your awareness, reputation, demand or other concerns.

To do so, you’ll need to opt for an online research platform that makes it easy to run polling trackers. This way, you will be able to collect all your necessary data from the right respondents in a short window of time.

As such, choose a survey platform that features artificial intelligence and machine learning to remove low-quality data and offer a broad range of survey and question types.

It should include advanced skip logic to route respondents to relevant follow-up questions based on their previous answers.

Most importantly, it should allow you to survey anyone. As such, you’ll need a platform with a reach to millions of individuals, along with one that offers the Distribution Link feature.

This feature will allow you to send your survey to specific respondents, rather than simply deploying surveys across a network.

With a market research platform that offers all of these capabilities, you’ll be able to survey your audience and run quality trackers whenever you wish.

by lorraine

Managing and Improving Brand Experience with Surveys

At the heart of every brand lies its brand experience, which not only helps a business obtain its key differentiating factor(s), but is largely responsible for customers’ associations and feelings towards a brand.

This concept also plays a crucial role in brand visibility and brand equity, as it is the experience that shapes visibility and defines a brand’s value for its customers. Experience-driven businesses see a 1.5 times higher YoY growth than other companies.

In addition, brand experience dictates the way customers share their experiences with others. This is important, as customers make both their good and bad experiences publicly known, such as on social media, forums, review sites and via word-of-mouth.

72% of customers will share a positive experience with 6 or more people. Unsatisfied customers, on the other hand, will share their experience with 15 or more people. To satisfy customers, brands must create consistent brand experiences in an omnichannel setting.

This article explains brand experience, its importance, several examples, how it differs from user experience (UX) and how to manage it and improve it with surveys.

Understanding Brand Experience

This concept is defined by the sum of all thoughts, feelings, reactions and sensations that consumers undergo in response to a brand. Brand experience is not exclusive to a particular channel or media type.

Rather, this is the result or the lasting impression that remains with customers after they’ve either encountered or engaged with a brand in any capacity.

Brand experience is a holistic set of conditions that a company creates to influence how customers perceive a particular product or the brand itself. Given that this involves interacting with customers to influence their feelings, it is also considered a kind of experiential marketing.

Companies form their brand experience through a combination of interactions with customers, whether they are digital, physical (such as with products) or in-person (in-store shopping, events, etc). Through different modes of communication, brands can create a positive atmosphere, so that customers establish a tie between the brand and an emotion or need.

As such, brand experience involves creating sensory user experiences so that they can long resonate with customers. This tactic of engagement facilitates brands to convert their brand awareness into brand loyalty.

The Importance of Brand Experience

Brand experience carries plenty of importance for businesses of all sizes and there they're startups or long-established companies. Firstly, this concept deals heavily with creating positive experiences, the kinds that make all members of a target market remain interested in a company, impressed by how it made them feel.

Since brands are competing on experience, a good product or service alone is not enough to retain customers anymore. Thus, brands need to hone in on their brand experience to truly set themselves apart from competitors. This involves forming experiences that can reasonably be seen as superior to competitors’.

Given that a brand is often expressed as a network of associations living within customers’ minds, brands must foster strong brand experiences so that their consumers continuously view them in a positive light. These associations help businesses and market researchers assess customer perceptions, the relevance of their brand, preferences and whether their marketing campaigns are working.

The notion of brand experience also helps brands forge connections with customers, as experiences can humanize a company, show customers that it is more than just a money-making machine and encourage companies to spend more time with their customers. It therefore makes a brand far more present in the lives of its customers than it would have been had it not involved brand experience in its strategy.

A positive brand experience can inspire customers to make changes to their lifestyle and habits, the kinds that involve buying products from a particular brand. A brand experience can inspire customers to create their own content based on their use of a brand’s product or their experience with one. This creates testimonial-like assets for brands, which they can use in their marketing collateral and social media campaigns.

When businesses provide a positive brand experience, this can be the ultimate deciding factor for customers to choose one brand over another. In fact, brands with superior experiences yield 5.7 times more revenue than companies lagging in brand experience.

This should come as no surprise, given that a strong brand experience spurs repeat purchases, one of the underlying aspects of customer retention. When brands retain their customers, those customers in turn, increase their customer lifetime value by bringing more continuous value to a business.

As such, this concept largely affects customer buying behavior, having the power to steer it in one way or another.

Examples of Brand Experience

There are several factors that form brand experience in its entirety. That’s because various aspects of a customer buying journey influence the way customers view a brand.

The following presents common examples of brand experience aspects:

Customer service can give customers a positive view of their brand experience and make them likely to purchase or return to a brand.
A strong digital experience allows companies to create their brand’s online presence through their websites, social media, blogs and mobile apps.
Promotions such as discounts, coupons and customer loyalty programs bring in new customers and create positive experiences.
Advertisements that target specific customer personas or a broader audience are an extension of a brand’s personality and feelings associated with it.
Branding aspects like logos, store layouts and signage designed to involve emotions, via emotional marketing like trust, excitement, or dependability.
Slogans and jingles that are unique to a brand.
Community participation, such as physical stores, expressing certain views, addressing regional holidays, etc.
Content marketing campaigns such as blogs, newsletters, resources, infographics, mobile experiences to mold perceptions of a brand.
Design aspects such as color schemes for ads, web content, and other marketing collateral to stir up desired feelings in customers.
Product placement and influencer marketing that disseminates products through different media outlets such as social media, film, commercials, etc., to encourage customers to use their brand.

Brand Experience Vs User Experience

Although these terms may be used interchangeably, they are different concepts that therefore have many differences despite their similarities. While both of these concepts entail the sensory, cognitive and behavioral responses that customers face in response to an experience with a company, there are several distinctions between them.

User experience specifically deals with a customer’s takeaway from their interaction with a brand’s products, services, workers, digital experience or other offerings. For example, a good UX occurs when customers have a positive user experience in the following scenarios:

Receiving fast and effective customer service
An easy to navigate website
A smooth checkout process
A workable product

Brand experience, on the other hand, is all about communicating a vision and feelings to users, which includes catering to them even before they become a user. Therefore, it heavily relies on design and messaging to communicate specific things that make users feel a particular way about a brand.

User experience deals with the experiences that users have already undergone. It also involves the customer journeys that customers must go through to reach their ultimate destination with a brand.

Although these concepts are different and involve using different methods to uphold, you can’t have one without the other. A positive UX helps foster positive brand experiences. Consider this: when a customer has a positive user experience with a brand’s website or app, this experience influences the way they’ll view the brand behind it.

As such, a user experience should implement a consistent brand voice and other branding elements throughout. If it doesn’t, it will be difficult for customers to recognize the brand behind the experience.

Managing and Improving Brand Experience with Surveys

With the diverse makeup of brand experience, it can appear to be difficult to manage, let alone optimize. Surveys are critical tools to use for various market research purposes, along with marketing purposes such as brand experience.

Brands can manage their BX (brand experience) by first being pointedly aware of their customers, which includes a wide swath of considerations, such as: user experience, customer preferences, expectations, desires, aversions, needs, behaviors, opinions and more.

This is because surveys can be used to examine virtually any subject by strategically setting up the questionnaire with the 6 main types of survey questions, depending on the capabilities of the online survey platform they use. They can also incorporate different elements into the questions to maximize respondent engagement, such as videos, GIFs, images and more.

Surveys should therefore be used as a data-driven tool to plan and execute brand experience campaigns. However, they provide even more utility than simply understanding customers to improve BX campaigns.

This is because, when a brand explicitly mentions itself in a survey, this tactic creates a brand experience on its own, raising brand awareness and granting respondents a chance to interact with the brand in a unique way. As such, a brand can improve its brand experience with surveys as another avenue for doing so. To this end, brands can also use multiple question types, add multimedia to questions, personalize the questions, as marketing personalization is key to BX, incentivize the survey and more — all while associating the survey and its positive attributes with a brand.

Going Above and Beyond for Your Brand

Making headway in any branding activity requires being prepared and using a data-driven approach that justifies strategies and a plan of action. After all, no business wants to see their time, resources and efforts go to waste.

That’s why all brands need to conduct market research; survey research in particular, is crucial to implement, as it equips brands with the most relevant and granular insights on their niche and target market. This is because market researchers can set up their surveys in their manner of choice and ask any questions they seek. Best of all, they can acquire answers from the respondents that matter the most — their customers.

Equally important to using surveys if not more so, is choosing the correct online survey platform to create and deploy the surveys. Businesses should choose an online survey platform that allows them to hyper-target their survey respondents, set quotas and use advanced skip logic to route users to the proper follow-up questions.

Additionally, a strong online survey tool allows brands to create quality data checks via artificial intelligence and machine learning, use a wide range of filtering data options, engage respondents in their natural digital environments via random device engagement (RDE) sampling and much more.

A business that uses such survey software is well-adjusted and prepared to tackle a wide range of marketing and market research campaigns, including improving its brand experience.

by lorraine

Buy Survey Responses With a DIY Market Research Platform

Rather than relying on survey panels or syndicated research, you can buy survey responses and access highly sought insights yourself when you use a DIY market research platform.

Such a platform evades many issues present within the aforementioned research methods, such as panel fatigue, which is found in survey panels and exerting less control over a research project, which occurs in syndicated research.

Additionally, in keeping with the idea that any team member can perform quality market research — very much in tune with data democratization — you can buy a set amount of survey responses for your market research needs. You can do so without breaking your budget.

On the contrary, research firms and various market research platforms don’t offer the ease of performing and sharing market research as does a DIY market research platform. What’s more is that many research projects are expensive and time-consuming. As a matter of fact, brands spend $60,000 and more on market research, with an estimated 6 weeks or more to complete a market research project.

With a DIY research tool, you can buy responses, which is far more cost-effective and quicker.

This article explains what it means to buy survey responses and how to do so on the Pollfish online survey platform.

What it Means to Buy Survey Responses

Relatively speaking, buying survey responses is much like buying a survey sample, which is an exclusive pool of all the respondents that make up your survey. As such, it does not mean you’ll need to reach out to individual respondents or send your survey via an online portal yourself.

So what does buying survey respondents entail? In the context of a DIY market research platform, it means you buy the participation of your target audience based on a particular number of individuals.

Given that you and your team are at the helm of market research study, it is up to your team to decide the number of respondents you would like to partake in your survey. It is key to note that you are not buying for participation in an entire campaign. Rather, you pay for individual respondents’ participation in a specific survey.

By buying survey respondents, you’re allocating all the data you need for any survey; at times, one survey is all you’ll need for a market research campaign, unless you’re seeking out other market research techniques.

Thus, when you pay for individual survey respondents, you’re building the entirety of the subjects that make up a DIY survey.

As such, when you buy responses in a DIY market research platform, you’re hastening the speed to insights and reducing the span of the research project. This is one of the many benefits of buying your responses.

Benefits of Buying Survey Responses

When you buy survey responses on a DIY market research platform, you’re doing more than just opting in research participants. A strong DIY market research platform offers various benefits. These include the following:

Reaching the exact number of respondents you need
Obtaining respondents where they naturally exist online
1. via RDE sampling or random device engagement
Market segmentation and targetting
Quicker insights
Reaching your particular target market
Dictating the demographics, psychographics and geolocation of respondents
All the data you reap is proprietary to you (not the DIY survey platform)
Being equipped with key data for decision making
1. Insights for business decisions
2. Steering the direction of a research campaign

How to Buy Survey Responses on Pollfish

Buying respondents is easy and hassle-free — with the right DIY research platform. You can buy individual survey responses on Pollfish.

All respondents are pre-screened and pre-qualified to take part in a survey study. This means, only the respondents you target can take your survey. They will need to tick off all your requirements, from location to demographics and more, depending on how you set up your screener.

To buy responses on Pollfish, you’ll first need to choose a pricing plan. On this page, you have the option of choosing a basic or elite plan. In the basic plan, you can buy survey responses at an individual basis.

Each completed survey, aka, individual survey respondents starts at $0.95. Prices range from $0.95 to $1.25 based on the number of questions in your survey.

Once you choose a pricing plan best suited for you, you can then begin your market research endeavors. The Pollfish dashboard is easy to access and allows you to make your own survey in just 3 steps.

Then, commence targeting your respondents by setting up various qualifications in the screener section of your survey. In Pollfish, this interface is referred to as the Audience section. Here you can also set the exact number of survey completes in your survey. Each complete is done by an individual survey respondent. As such, a survey with 800 survey completes = 800 survey respondents.

You can also create custom quotas to narrow down specific people and see how different groups answer questions. For example, you can create quotas such as: 300 middle-aged men with a salary between $100,000-$250,000.

Constant Access to Any Target Population

All business and non-business entities can conduct their own research via a potent DIY market research platform. Even individuals who seek data on a specific target population can do so at speed when they buy survey respondents.

You should opt for an online research platform that makes buying survey respondents a quick and simple process. This way, you’ll collect all your necessary data from the right respondents in a short space of time.

Opt for a platform that features artificial intelligence and machine learning to remove low-quality data and offer a broad range of survey and question types.

It should include advanced skip logic to route respondents to relevant follow-up questions based on their previous answers.

This feature will allow you to send your survey to specific customers, instead of just deploying them across a network.

With all of these capabilities, you’ll be able to reach any target audience and run quality research campaigns.

by lorraine

Attracting a Survey Audience the Right Way with Market Research Software

When it comes to attracting a survey audience, you’ll need more than just a well-built questionnaire and an idea of your study’s primary targets. You’ll need to incorporate the proper methods and tools to attract your target market — or your target audience, if you’re not a business.

After all, your target market makes up the core of any market research survey campaign and most notably, the heart of virtually any business matter. You should never lose sight of who comprises your customer base and what their preferences are.

When you attract the proper survey audience to your survey, you’ll glean crucial insights that can help you optimize your entire customer experience. This is a must, as improving customer experience creates up to an 80% increase in revenue for businesses.

Moreover, understanding your target market provides key data for decision-making, the kind that informs a wide breadth of campaigns, from content marketing, to advertising, sales and more.

This article explains how to obtain the proper survey audience and how to do so on the Pollfish online survey platform.

How to Begin: What to Do Before Reaching Out to Your Survey Audience

Before you reach out to your target audience, you’ll need to take a few considerations into account and act on them. You wouldn’t want to end up surveying the wrong people. This will cost you money, create wasted efforts and fail to reach those who are interested in your offerings.

Many companies fail on this front, as 80% of marketing initiatives are aimed at the wrong target audience.

While gaining insights on different segments of a population is important for different research pacticies, when it comes to market research, you should stick to following your specific target market and its different segments and customer personas.

What to Do Before You Attracting Your Survey Audience to Your Survey

As aforementioned in the previous section, here’s what you ought to do before targeting your survey audience:

1. Determine the primary needs of your market research campaign.
  1. Determine the main findings you seek to take away from it.
  2. For example: do you need insights into customer behavior?
  3. Or, are you looking to conduct market research for advertising?
2. After identifying its primary concerns, create a title and theme of your market research campaign.
3. Determine the efforts you’ll need to carry out your campaign.
  1. This includes choosing various methods to accompany your survey, such as conducting secondary research.
4. Then, identify a preliminary amount of survey research you’ll dedicate towards your campaign.
  1. This includes determining how many surveys you’ll need to conduct, their primary subject matters, their questions and a timeframe.
5. Choose a strong online survey platform to host your market research campaign.
  1. The is a wide range of criteria when it comes to decking on the best survey platform.

How to Choose the Best Survey Platform to Reach Your Target Audience

Piggybacking off of the last point in the previous section, you’ll need to find a potent market research platform before reaching out to your survey audience. That’s because this platform will be the centralized space for all your survey campaigns, which includes attracting the correct audience.

It plays a major role in dealing with your survey subjects throughout the entirety of your research campaign. That’s because you’ll need it prior to reaching out to your survey audience and while you target them, as their responses get filtered out via a cycle of quality checks.

The following explains what to consider when choosing the best survey platform for attracting your desired survey audience:

A platform that deploys surveys across a wide network of publishers
1. Ideally, these are highly trafficked websites, apps and mobile sites
One that procures respondents where they naturally exist online
1. This can be done via RDE sampling or random device engagement.
One that allows surveys to be formed in a wide variety of languages
1. Ideally, one that offers a feature for survey translations
A platform that quickly gathers all responses
1. A strong platform will have turnover rates of no more than 2-3 days maximum.
Easy to use and create
1. One that allows you to make your own survey in 3 easy steps.
An interface that allows you to screen respondents based on their demographics, psychographics and geolocation.
All the data you collect is proprietary to you, as opposed to the provider of the market research platform.
Software that doesn’t charge extra to conduct global market research.
One that partners with publishers that offer survey incentives.
A platform that offers a multitude of question types, media files and survey templates to build a custom and engaging questionnaire
One that offers the option of sending surveys to specific people or via a link you can place anywhere.
1. This can be done via the Distribution Link feature.
A platform that offers 24/7 support, so that you can conduct market research from anywhere, at any time.

How to Reach Your Survey Audience on Pollfish

To reach your survey audience on Pollfish, you’ll first need to decide how you’re going to distribute your surveys. You can opt for the RDE method, in which your surveys will be automatically distributed through our vast network of publishers.

Or, you can use the aforementioned Distribution Link feature, which allows you to send a link to specific individuals who you’ve identified or have the email of. This route also allows you to send surveys to a more narrow scope of respondents.

Usually, these are people who are familiar with your brand, as they will have clicked on your survey through a link via your brand’s web page or social media account. Or, they may have been directly emailed the link, in which case, they’ve provided their email address to your brand.

After you’ve chosen your distribution method, you can then hyper-target your survey audience.

The following provides instructions on how to reach your target audience on Pollfish:

1. Create a new project on the survey dashboard by hitting its designated button.
2. There, you‘ll be asked: How would you like to collect responses to your survey?
3. Choose between the two distribution options of buying responses or send your survey your way.
  1. Buy responses: This allows you to use the Pollfish global survey network to reach your audience, in which you pay $0.95 per complete response.
  2. Send your survey your way: This allows you to send your surveys via the Dsitvition Link feature. As such, you can choose whether to send the link via email, social media or a web page.
  3. If you opt for the latter, offer survey incentives to attract your audience to your study.
4. Then, you’ll be taken to the Audience section of the platform.
  1. Here, you can target your audience as you see fit.
5. You have the option of using Multiple Audiences in your survey, or just one.
  1. Find it on the lefthand panel, which is automatically titled Audience 1.
  2. You can add another audience by clicking on the + symbol at the bottom of this panel.
6. In the lefthand audience panel, you can choose the number of respondents who will partake in the survey/ will be targeted.
  1. Do so near the pencil icon beside ‘Survey completes.”
7. Then, you can select the gender of the audience, along with quotas that dictate how many of each.
8. After that, you have the option of adding up to three screening questions and choosing the answers that will disqualify people from your survey.
  1. This allows you to target respondents via a psychographic and behavioral-based approach.
9. Next, add and filter all your demographic, geolocation and device requirements.
  1. Here, you can be very granular, as each type of criterion allows you to include various subcategories and quotas.
  2. For example, under the employment category, you can add quotas to a variety of employment types, such as employed for wages, out of work and looking for work, military, retired, etc.
10. Review all of your survey respondent requirements.
  1. Make sure you are targeting the correct audience, ie, your target market.
11. In the questionnaire section of the survey, add 1-5 questions.
  1. Keep your question count short and your questions relevant and interesting to your audience.
12. Add different media elements to keep your audience engaged throughout their survey experience.

Constant Access to Any Target Population

With the right online survey platform, you will have instant access to any target population, no matter who it comprises and how far it spans geographically.

To reach the correct survey audience, you’ll need a platform that deploys surveys within a mass network of publishers, ones that account for major websites, apps and mobile sites, along with one that also grants you the ability to send surveys your own way.

A strong market research platform will also attract your survey audience with an appealing digital element that leads to your survey and easily grabs users’ attention. In addition, it will partner with publishers who gamify surveys, allowing respondents to gain incentives while playing a game, making the experience far from boring.

You should also opt for an online research platform that makes buying survey respondents a quick and simple process. This way, you’ll collect all your necessary data from the right respondents in a short space of time.

Additionally, use a platform that features artificial intelligence and machine learning to remove low-quality data and offer a broad range of survey and question types.

It should also include advanced skip logic to route respondents to relevant follow-up questions based on their previous answers.

When you use an online survey platform with all of these capabilities, you’ll be able to reach any survey audience and run quality research campaigns at any time.

by lorraine

What is Conjoint Analysis and Why It’s Crucial for Market Research

Let’s dive into the market research method called "conjoint analysis," as the Pollfish platform continues expanding its features and capabilities. This is excellent news for researchers, given that they can now apply the conjoint analysis research approach in different survey research endeavors.

One of many market research techniques, this new feature allows researchers to measure the value that consumers place on various aspects of a product or service. By studying how your customers perceive the makeup of your offerings, you’ll understand the distinct advantages and shortcomings within their features.

In addition, by applying this research method, you can uncover your consumer preferences to better innovate, design and price your product or service. That’s because conjoint analysis allows you to understand how consumers make complex choices in real-world scenarios.

This article explains what is conjoint analysis, how it can be applied, its benefits and how to use the conjoint analysis feature in the Pollfish platform. While this research method comes in different varieties, this piece focuses on choice-based conjoint analysis.

What is Conjoint Analysis

Conjoint analysis is a kind of quantitative market research for measuring the value that consumers place on the features of a product or service. A survey-based research method, this commonly used approach merges real-life situations and statistical techniques to understand market decisions.

A kind of statistical analysis, this method helps businesses understand how customers evaluate both components and features of their products and services. This method is based on the principle that any commodity can be broken down into a set of attributes, each of which impacts how users perceive the value of an offering.

Conjoint analysis is especially useful for product and pricing research, as it unearths a wealth of consumer preferences and leverages that information to optimize the products and services in question.

It does so by allowing researchers to make important business decisions concerning their products and services, such as the following:

Select product features
Assess consumers’ sensitivity to price
Forecast market shares
Understand the demand for certain features or components
Predict the adoption of new products or services

The conjoint analysis method breaks a product or service down by its various components; these are called attributes and levels. Researchers can test different combinations of the components to identify consumer preferences.

The objective of conjoint analysis is to conclude what combination of a limited number of attributes is most influential on respondents’ choice or decision making. A controlled set of products or services is shown to respondents.

Then, researchers analyze how the respondents make choices from these products, which allows them to determine the implicit valuation of the individual components making up the product or service.

These implicit valuations (utilities or part-worths) can be used to create market models for estimating market share, revenue and even profitability of new product designs.

Choice-Based Conjoint Analysis

Currently, Pollfish is offering choice-based conjoint analysis in our online survey platform. You can add this popular form of research to an Elite account.

Other types of conjoint analysis involve asking respondents to rate or rank items. Asking responders to choose a product to buy provides insights specifically on whether they would buy it or not.

As such, choice-based conjoint analysis may be more useful for campaigns that seek to uncover consumer buying preferences, in regard to specific products. The insight you gain can also be used to predict whether consumers will buy from a competitor.

This is how choice-based conjoint analysis works:

Survey respondents are shown a series of options and asked to select the one they are most likely to purchase or use.

A respondent will see alternatives included in choice sets that are repeated.

The Importance of Conjoint Analysis

This kind of analysis is important for a variety of reasons.

First off, its main purpose enables researchers to understand which product or service features their customers prefer over others. As such, you’ll understand the main contributors behind consumer purchasing decisions, as well as the most off-putting attributes that prevent them from buying.

With this information in tow, you can make more informed decisions about pricing, product development, sales and marketing activities. You will be able to optimize your product, its promotional activities, accentuating the proper features and more. You’ll also be made aware of the attributes that repel consumers, which is essential for optimization.

By optimizing your product, its pricing and the marketing activities surrounding it, you’ll increase revenue, foster repeat purchases and strengthen consumer loyalty. All of these outcomes are highly sought-after and necessary for the success of your business.

Conjoint analysis offers the convenience of being able to break down utility to consumers at individual levels, as well as to aggregate all of their responses.

This analysis can also be employed as an exclusive focus on product features and attributes regardless of price or brand name. This allows you to enable the calculation of utility on an individual basis and in regard to specific features that you intend to evaluate.

It can also be used to measure the value of brands in comparison to competing brands, thereby measuring the brand equity of each brand. The information you reap shows you how strong a particular brand is in comparison to a specific product or price.

Consequently, it helps businesses make decisions based on their own brand value in their market. This is important, as having a popular brand is not always enough, as price fluctuations and new features could impact demand.

This research technique also offers straightforward experimentation with varying factors, such as price, capabilities, color and other attributes. As such, it allows you to create a product profile, which you can change to form additional profiles for varying attributes. This is key to do before launching a new product.

Conjoint analysis is also important, as it can be used across different industries for virtually all types of products and services, such as consumer goods, electrical items, insurance plans, housing, luxury goods, and travel.

As a result, you can apply it to different instances if you seek to discover what type of product consumers are most likely to buy, along with what they appreciate the most — and least, about a product. Aside from marketing and advertising campaigns, this is also useful for product management.

Businesses of all sizes can benefit from conducting conjoint analysis, including local establishments, such as grocery stores and restaurants. More importantly, the scope of this kind of analysis is not limited to profit motives only. This means charities and educational institutions can also benefit from conjoint analysis, such as for using it to determine donor preferences.

All in all, conjoint analysis is essential for examining how consumers and other respondents rate and perceive the attributes of a product, service or experience.

Optimizing Product Campaigns and Beyond

Performing a conjoint analysis is critical for optimizing your product and concept campaigns. All brands should conduct it at multiple stages of your product’s life cycle. Conjoint analyses can break down a large number of attributes into smaller bundles for evaluations and comparisons.

As such, you should opt for a strong online survey platform to easily create and deploy conjoint analysis to your target population.

You should use a mobile-first platform since mobile dominates the digital space and no one wants to take surveys in a mobile environment that’s not adept for mobile devices.

Your online survey platform should also offer artificial intelligence and machine learning to remove low-quality data, disqualify low-quality data and offer a broad range of survey and question types.

The survey platform should offer advanced skip logic to route respondents to relevant follow-up questions based on their previous answers.

It should also allow you to survey any employee. As such, you’ll need a platform with a reach to millions of users, along with one that offers the Distribution Link feature. This feature will allow you to send your survey to specific respondents, instead of only deploying them across a vast network.

With an online survey platform with all of these capabilities, you’ll be able to set up an insightful conjoint analysis and understand your consumer, or other key actors’ preferences.

by lorraine

How to Make Your Own Survey in 3 Easy Steps

As a business, you’ve probably mulled over how to make your own survey for market research purposes. The power of survey research is that it allows you to extract data for a wide array of campaigns, such as marketing, advertising, branding et al., on virtually any focal subject of interest.

Surveys are unique in that they collect data from a pre-defined group of people. Online surveys take this method to the next level, as they only permit qualified respondents to enter the questionnaire portion of a survey.

As such, online survey tools allow you to define the participants allowed to take part in your survey; you can do so by selecting your desired demographics and screening questions.

There’s more to making your survey — but not much, that is, depending on the online survey tool you use.

This article will teach you how to build a survey in just 3 steps, a process that correlates with the Pollfish survey platform.

The Benefits of Using Survey Software

Aside from the above, there is an abundance of benefits to using survey software, which is why it is encouraged to make your survey.

If you are skeptical about employing survey software that allows you to build and launch your survey in just three steps, consider the following. It enumerates the various benefits of using a survey platform; the fact that you can make your survey in just 3 steps is an added benefit.

Cost-Effective: Although the total cost depends on several factors, such as deployment methods, survey types and the stipulations of your online survey platform provider, online surveys are generally cheap. At Pollfish, they start at only $0.95 per complete.
Versatile: Software survey often offers versatility in functionality, interface, visuals and more. As such, they allow you to create multiple types of surveys such as multiple-choice, ratings surveys and surveys that focus on different disciplines like customer satisfaction or community feedback. They also allow you to add unique features such as advanced skip logic.
Respondent Control: A potent survey software grants surveys with the ability to identify each respondent by their IP address, so that no person can take part in the same survey twice to skew results. Therefore, if for example, you set your sampling pool to include 1,000 respondents, you can rest assured that there will be 1,000 unique individuals taking the survey, as no responder will take the survey more than once.
Quick and Accurate: Online survey tools collect data quickly and accurately. They can gather thousands of survey submissions in a short period, one that is often no longer than a few days long. The entire sampling is accurate to the study you conduct, as screening questions and demographic quotas ensure only the targeted respondents participate in the survey.
Ease of Analysis: Survey software facilitates the process of analyzing, by allowing you to observe the data in various formats. For example, a strong tool gives you the option of viewing your responses in spreadsheets, graphs, charts and cross-tabulation. This allows you to examine your survey results in a way that suits your preferences best, as some campaigns require specific data formats.
Easily administered and completed: Online survey tools offer the convenience of administration ease and completion. That is because these tools deploy the surveys for you, meaning that you don’t have to worry about reaching your intended target audience and amount of respondents. The Pollfish platform distributes your survey to a sweeping network of over 140,000 of the most popular websites and apps. It doesn’t finish the process until all respondent quotas are filled.
Flexible and amendable: Online survey platforms ought to make it easy to control all survey content; that involves adding different media files to questions, skipping questions (skip logic), using a blend of open and close-ended questions and much more. In short, survey software makes survey-building easy to tailor and change.

Make Your Own Survey With a 3-Step Process

Now that we’ve covered the bases of online survey advantages, it’s time to put survey building into action. The following elucidates the three steps, or stages, to make your survey using an online survey platform.

These steps parallel the steps required to take on the Pollfish platform dashboard; they make it easy to jumpstart your survey research campaigns.

Beginning a New Survey Project

When you begin a new survey project, you now have three options. You must select the type most appropriate for your needs. To do so, on your survey dashboard, hover over to "Create project," the big blue button on the upper right side of the screen. Click on it to reveal the two-option dropdown menu. These two options form the basis of your survey campaign type. The two options for creating a new survey project are:

From Scratch: entails building your survey entirely on your own for custom needs.
From templates: gives you various templates for building your questionnaire, which you can edit (from moving around the questions, editing the question content, adding new ones, adding media files, etc).

After choosing how you will use the Pollfish platform for your survey project, you will be prompted with the following message:

How would you like to collect responses to your survey?

Here you can choose between buying your responses and sending your survey your way. The latter refers to sending your survey across our vast network of publishers, which includes a bevy of websites, apps and mobile sites. This is part of our random device engagement, a kind of organic sampling in which surveys are distributed randomly to users of different digital spaces. This method allows respondents to take the surveys while they are in their organic environments — cutting back on survey bias.

The latter refers to the Distribution Link feature, in which you can send surveys to specific respondents, rather than through a massive network. Out of the many survey sampling methods, this is a non-probability sampling method. This means it is not random and designed to target people you either know, such as in the case of B2B surveys, or, consumers and other web users who have given you their contact information.

This feature also offers convenience sampling, in that it generates a link you can use at various digital properties to send people to your surveys. Willing respondents can then partake in your survey after coming upon your link on social media, landing pages, site pages, your homepage, etc.

Step 1: Enter all your audience qualifications

The specifics of the audience enable you to dictate the kind of respondents to take your survey. These specifications certify that the respondents who answer the survey qualify to take it.

The audience section is twofold: it features the demographics section and the screener. The demographics section features various demographic categories. You should tick off all the boxes of categories and subcategories that you would like to study in the survey.

These categories include everything from geolocation — from country to postal code — to employment type, marital status and many other demographic categories. You can assign quotas to each category and subcategory. Or you can set each subcategory to receive an equivalent number of responses.

If this wasn’t granular enough, the screener portion allows you to ratchet up your audience requirements even further. For example, you can ask behavioral questions, such as: how many times a year do you go shopping on [vertical] sites?

Or you can ask more hyper-targeted demographics questions, such as: how many children do you have? This allows you to choose the answer(s) that allow the respondents to take the survey.

You can also place preset quotas on the screening questions.

Pollfish offers the addition of multiple audiences for your screener. This way, you can create separate audiences in one survey and achieve any targeting combination you desire. It expands the number of quotas you can employ per survey. Essentially, it allows you to widen your audience in one survey, eliminating the need to create several.

After you’ve applied all of your audience qualifications in the demographics section and the screener, it’s time to move to Step 2.

Step 2: Establish all the questionnaire content

The questionnaire stage is the heart of the survey. This stage allows you to add all the questions that you would like qualified participants to answer. It is the content of this step that will grant you market research data.

The survey platform you choose should allow you to choose from a variety of question types to add to your questionnaire. These are important as they control the type of survey you can create.

For example, in some surveys, such as Net Promoter Score surveys, you’ll need to include a numeric scale, as it is the basis for NPS surveys. In Visual Ratings surveys, emojis are required as part of the answer options.

The following lists some of the question types crucial to have in your online survey tool:

Single selection
Multiple-selection
Open-ended
Numeric open-ended
Rating stars
Likert scale
Matrix questions

The question types should allow for multiple functionalities, such as:

Adding media files to questions (images, GIFs, videos, etc.)
Shuffling answers
Using batch or predefined answers
Adding “none of the above”
Applying logic so users can go on custom question paths depending on their answers

You should be able to regroup questions and answers at the click of a button or two for a flexible survey research experience. This section should also allow you to add in the exact size of your sampling pool, i.e., the total number of respondents.

Additionally, this stage of the survey-making process should provide you with an estimated survey completion time, so that you will have a sense of how long it will take you to yield the number of responses that you preset.

Review all of your questions, answers, question paths and any other elements you have applied to your questionnaire. Make sure you’re not missing any questions you feel would be pertinent to your survey study.

Also, keep an eye out for spelling and grammar — these are going to go live as they appear on your dashboard. If you’re satisfied with it, then move on to Step 3.

Step 3: Set off the Survey Launch at the Check Out

The final step of the survey-making process is essentially the simplest one, as it doesn’t require ideating or tweaking any in-survey content. Instead, all it requires is to fill in 3 quick requirements and your survey is almost as good as live.

Here are the requirements in 3 small sections making up this final step:

Enter your billing information, such as your address and credit or debit card number.
Choose from 2 options on survey scheduling: either to launch your survey then and there or to schedule it.
Review your payment information in the Cost Analysis; here you can add a discount code if you have one.
After you’ve reviewed the survey cost, hit the big button that reads “Submit for approval” and your survey is about to go live into the vast ecosystem of partner websites and apps that will deploy it.

Some online survey platforms (like the Pollfish one) will include a review stage from experts before your survey officially launches. This will ensure all your content is set up to run smoothly, with no glitches, eros, or logical issues.

There you have it; that’s all you need to do to make your survey and have it distributed to the masses.

Please note that this process is not universal to online survey tools; rather it is used in the Pollfish platform and meant to illustrate how convenient survey software programs can be when it comes to helping you make your survey.

Reaping the Most out of Your Online Survey Tool

Online survey tools are exceedingly important for market research, however, there’s more to them than just survey campaigns.

Your business ought to use secondary sources and perhaps other primary sources to bolster your survey research. This will ensure you are conducting a holistic market research campaign.

Keep in mind that while the survey-building process delineated in this article may seem simple, all survey tools are not the same. Some will demand a much more intricate process to create your survey. Others may not even contain the function of distributing your survey.

As such, you should invest in an online survey platform that provides the most gainful survey research experience. You should opt for survey software that offers a wide range of capabilities and functions (such as the ones mentioned in this article), along with the kind that makes it easy to configure your survey and launch it.

Frequently asked questions

What are some benefits of using survey software to make your own survey?

Survey software offers many benefits to those who wish to make their own surveys. Creating surveys in this way is cost-effective, versatile, flexible, easy to use, allows for easy data analysis, provides a simple way to control respondents, allows for a variety of applications and can be administered from anywhere.

Which three steps are required to make your own survey?

In general, this simple process can be followed: 1) target your audience by defining demographics and screener questions; 2) create the survey questionnaire; 3) launch your survey.

Why is it important to define your survey audience?

In order to ensure high-quality data, you want only qualified respondents to complete your survey. By establishing the correct demographics and presetting the screener to permit only the respondents that answered in a specific way, you are set to receive the respondents that belong to your target population only.

What types of responses do survey platforms typically offer?

A good survey platform will offer a variety of question responses including single-selection, multiple-choice, text entry field, numeric, scaled and visual rating systems.

What other features should you look for when choosing a survey platform to make your own survey?

Advanced features allow you to create better questions and can result in higher quality data. The types of features you should look for include the ability to add media to questions, random shuffling of survey responses, provision of predefined answers to simplify the question writing process and skip logic.

by lorraine

Organic Random Device Engagement For Better Survey Research

8 Ways Survey Research is Better with Organic Random Device Engagement

This is an excerpt from a recent academic paper written by Dr. David Rothschild, Economist at Microsoft Research & Dr. Tobias Konitzer, C.S.O. and co-founder of PredictWise.

Organic random device engagement (RDE) polling relies on advertising networks, or other portals on devices, to engage random people where they are. One of the most common versions of this is within advertising modules on smartphones, but it can easily be placed in gaming, virtual reality, etc.

Survey respondents are asked to participate in a poll in exchange for an incentive token that stays true to the philosophy of the app in which they are organically engaged. This method has a number of advantages:

1. Fast

RDE can be extremely fast. RDD takes days (and weeks in some cases). Using social networks (assisted crowdsourcing) can be done a little faster, but still lacks speed compared to RDE. Using online panels is comparable in speed, if you pay for extra respondents from a merged panel (online panels will charge extra to get respondents from other panels to increase speed).

2. Cost-effective

RDE is extremely inexpensive compared with other sampling 12 options. The major RDE providers, like Pollfish, Dalia or Tap Research, charge 10% the cost of RDD, 20% the cost of using assisted crowdsourcing, and 25% the cost of online panels.

3. Coverage is good and growing

Accuracy is good because coverage is good. And, while RDE is still behind RDD in coverage at this time, it will reach parity soon. Coverage is similar to social media-based assisted crowdsource polling and much better than with online panels. Online panels have a very small footprint, which also affects their ability to get depth in population.

4. Response rate is solid

Pollfish reports a reasonable response rate (much higher than RDD), conditional on being targeted for a poll (to completion of the survey, that is). Online panels have low sign-up rates and high drop out but do not post comparable response rates. Social media-based polling, in assisted crowdsourcing, is reliant on ads that suffer from a very low click-through.

5. Flexible

RDE is meant to be flexible with the growth of devices. It should provide a seamless experience across device types. RDD is stuck with telephones, by definition. And, RDD is subject to interviewer effects (albeit to a smaller extent than in-person surveys), meaning that tone of voice can influence considerations of the respondent, or trigger undesired interviewer respondent interactions, ultimately introducing measurement error. RDE, with its streamlined experience, is not subject to this kind of error. (Tucker 1983; West and Blom 2017)

6. Telemetry data

RDE is able to supplement collected attitudinal data with a rich array of para or telemetry data. As we know, people who answer surveys are fundamentally different than people who do not. As the progressive analytics shop, CIVIS has argued recently, a battery of nearly 30 additional demographic, attitudinal, and lifestyle questions that get at notions of social trust and cosmopolitanism is necessary to be able to weight and correct for all the ways in which survey respondents are unusual. As Konitzer, Eckman and Rothschild (2016) argue, telemetry data is a much more cost-effective (and unobtrusive) way to collect these variables. Home and work location, commuting or mobility patterns or the political makeup of one's neighborhood or social network, derived from satellite-based (read: extremely accurate) longitudinal location-coordinate data predict demographic variables well, such as race and income. And, applications on the device can more accurately describe political traits prone to erroneous self-report, such as frequency of political discussion, political engagement or knowledge.

7. RDE will get stronger in the future

Penetration of devices will further increase in the future, increasing reach of RDE in the US, and making RDE the only viable alternatives in less developed markets. But the rosy future for RDE is not just about penetration. Advances in bridging Ad IDs with other known identifiers in the American market, such as voter file IDs, Experian Gold IDs, etc., mean that individual targeting based on financial history or credit card spending patterns will be possible. And, RDE will be able to adopt list-based polling, in which political survey firms poll directly from the voter file, large-scale administrative data detailing the turnout and registration history of 250,000,000 Americans.

8. River sampling is different, as devices are unknown

River sampling can either mean banner-ad based polling or engagement with respondents via legacy websites or similar places RDE recruits from. In contrast to RDE, devices are unknown to river samplers: River sampling usually does not have access to the Ad ID, introducing two huge disadvantages: River samples have no way to address SUMA it is possible for fraudsters to engage with the same poll twice to increase chances to win the price for participation, especially if it comes in the form of financial incentives. And, any degree of demographic/geographic (not to mention individual) targeting is virtually impossible. In addition, banner ads themselves, similar to social-media ads, suffer from disastrous response rates. Good RDE polling is done with the cooperation of the publisher, providing a native experience, while banners ads are pushed through the ad-network. This degraded user experience depresses response rates and can introduce serious measurement error.

Second, ad-networks optimize their delivery in a way that fights against the random sample. The users are chosen because they are more likely to respond, due to unobserved variables (at least to the survey researcher), that are correlated with how they will respond. As this underlying data is never shared, it is impossible to correct for by the survey researcher.

However, just like every other modern online survey sampling method (RDD, assisted crowdsourcing, online panels), RDE relies on non-probability sampling. There is no sample method (anymore) that has perfect coverage and known probabilities for any respondent. This is one of the reasons we have developed analytics to overcome known biases. And, RDE has bias that we understand and can overcome, and additional data points that add to the power of correcting bias, such as telemetry data that is not available to RDD. While RDD has shifting and shrinking coverage, online panels suffer from panel fatigue and panel conditioning, and assisted crowdsourcing has survey bias introduced by efficient but to the polling firm nontransparent targeting algorithms that cannot be addressed, RDE is our method of choice, and the future, in the ever-changing market of polling.

Examples of RDE

Here we review work published in both Goel, Obeng and Rothschild (2015) and Konitzer, Corbett-Davies and Rothschild (N.d.) to showcase how effective RDE samples can be. And, add examples from the 2017-2018 special congressional elections.

Example 1:

(Goel, Obeng and Rothschild 2015) shows how RDE, through Pollfish, is able to closely match gold-standard polling such as the General Social Survey. This gold-standard uses yet another method: house-calls. This is unaffordable for most research, so we have left it off of this paper, but it provides a useful benchmark.

Example 2:

(Konitzer, Corbett-Davies and Rothschild N.d.) shows how RDE, utilizing the Pollfish platform, is able to closely match RDD polling in the 2016 election (actually doing slightly better). This is an example of using RDE samples with an analytic method call Dynamic MRP. The analytics methods are detailed in their paper.

When (Konitzer, Corbett-Davies and Rothschild N.d.) quantifies their state-by-state errors, they show that their predictions based on a single poll are not significantly worse than the predictions from poll aggregators. They compare their state-by-state estimates against the actual outcome. Compared to poll aggregator Huffington Post Pollster, their Root Mean Squared Error (RMSE) is only slightly higher: 4.24 percentage points vs. 3.62 percentage points (for 50 states excluding DC).

When they focus on the 15 closest states, predictive accuracy is even higher. The RMSE is 2.89 percentage points, compared to 2.57 percentage points of Huffington Post Pollster. Overall, besides binary accuracy the RDE-based polling predictions also have a low error in the precise percentage value.

This is illustrated in Figure 1.

Figure 1: Predicted State-by-State Outcome of Presidential Election 2016 vs. actual State-by-State Outcome of Presidential Election 2016 for all states except DC (above); and for 15 closest States (below)

Not only are RDE-based polling state-by-state estimations fairly accurate, they also add meaningful signal to the poll aggregations. The left panel of Figure 2 displays the correlation between state-by-state errors of our predictions and the state-by-state errors of Huffington Post Pollster, and the right panel compares the distribution of errors across their approach and Huffington Post Pollster. At the very least, using RDE has significant potential to increase the quality of aggregators, as we discuss more below.

Figure 2: Correlation of Errors in Konitizer’s State-by-State Prediction and Huffington Post Pollster’s Estimates (above); Distribution of Errors in State-by-State Predictions in Konitzer’s Approach and Huffington Post Pollster’s Estimates (below)

Example 3:

During the course of 2017 and 2018 polling firms have employed all three new methods in predicting Congressional election outcomes: RDE comes out way above the other two.

In this paper we outlined four methods of data collection for surveys. The first method, Random Digit Dialing (RDD), is the traditional method, working fine, but it is doomed in the next few years. Thus, the paper is really about which of the new online survey sampling methods will replace it: online panels, Assisted Crowdsourcing, or Random Device Engagment (RDE). We believe strongly that RDE is the future.

by Written by Troy Harrington

Keeping Your Brand KPIs Simple For Efficient Branding Campaigns

If you’re a business owner, researcher or marketer, you’re probably well aware of the various brand KPIs in existence that you can measure, track and apply to maintain your branding efforts and overall business success.

It often appears imperative to keep track of as many brand KPIs as possible to fulfill all your branding market research and general branding objectives. However, although it may seem counterintuitive, relying on fewer brand KPIs is the key to successful branding,

This is because, although it is important to use data for decision-making, dealing with too much may incur big data problems, which refers to large volumes of structured and unstructured data that overburdens a business on a daily basis.

Nearly 36% of companies don't use all the data they possess and 47% are planning to implement a data analysis tool in the future. All businesses should avoid excess data, as it does not provide the utility that data is supposed to support: making insights-based decisions to propel your business to success.

This article explains why you should keep your brand KPIs simple, you to do so with market research, while maintaining efficient branding campaigns.

Understanding Brand KPIs

There are so many KPIs that you already track or have heard about, at the very least. For the sake of clarity, a brand KPI refers to key performance indicators that relate specifically to your brand and its perception.

This involves maintaining your brand’s reputation, promotional strategies, image, symbolism and all else that distinguishes your brand from others and makes it visible as a brand.

As such, it deals with performance indicators in the following subtopics of branding:

Brand visibility
- Social mentions
- Share of voice
  - This includes various measurable brand awareness metrics, such as the reach of online mentions, PPC, website traffic and others.
Brand awareness
- Aided and unaided awareness
  - Aided Research, aka Brand Recognition: This ability of customers to recognize your brands when they view it among others, including your competitors and non-competitors.
  - Unaided Research, aka Brand Recall: This measures the ability of customers to bring the name of your brand to mind without seeing it on a list first.
- Customer Acquisition Cost
Brand trust
- Time spent on website and social media
- Conversion rate
- Email subscriptions
- Bounce rate
Brand equity
- Customer preferences (choosing your brand over a competitor)
- Net Promoter Score (NPS)
- Customer Lifetime Value (CLV)

Each of these sub-topics of branding include various metrics and KPIs that you can study to maintain brand tracking needs. However, there is an over-abundance of these KPIs and many SaaS providers and agency marketers take advantage of them, using them as advertising and marketing fodder designed for you to purchase their services.

While branding is critical for business upkeep and data is necessary to understand your target market and make informed decisions, too much branding data can inadvertently hurt your organization.

The Importance of Keeping Brand KPIs Simple

There are several cases to be made in favor of reducing your brand KPIs. After all, there are so many business needs that require your attention — not to mention the need to preserve your resources and allocate them correctly, whether they involve money, time, managerial oversight, etc.

As such, too many such KPIs can easily lead to employee burnout and a host of other issues. The following explains the four major reasons why you should simplify your brand KPIs.

Reducing Your Costs

No matter how large your marketing or market research budget, you need to be economical with your expenditures. Money is involved in many of the metrics mentioned above, including many others. This is because you’ll generally be paying when obtaining data for decision-making.

Some data providers, such as Google Analytics are free, but it will still cost your analysts and other team members time to parse through these metrics, some of which you’ll find are surplus and unnecessary to improve your branding.

As such, your team members will face difficulties to prove that these KPIs bring value to the business, undergoing pressure to show the ROI of their activities.

By using fewer KPIs, your team members can invest their time in showing the value of the data that they generate. As such, by scaling back on the number of KPIs you use, you’ll be minimizing operational costs. By doing so, you can properly allocate your budget across your business to focus actions based on findings from KPIs that matter the most.

Cutting through the Noise

To avoid the aforementioned big data issues, you should go by the adage of “less is more.” By reducing the amount of brand KPIs you track, thereby decluttering your data arsenal and analyses, you can focus on the meaningful, quality data, the kind that plays a major role in your key decision-making processes.

To cut through the noise, you’ll need to evaluate your data set(s) and identify what kinds of data are important to study, what kinds provide valuable insights and which you can use to make improvements. When mulling this over, you’ll notice various brand KPIs that receive little consideration, the kind you hardly look at, let alone analyze.

Although determining which metrics that matter most can be challenging, especially when it comes to reaching consensus among team members, narrowing down your core measurement metrics and KPIs will grant clarity for the business and a direction for making progress.

Creating A Sense of Focus on What Matters Most

Minimizing the types of brand KPIs you track and work towards optimizing involves zeroing in on a particular set of matters. These can be quantifiable metrics or more abstract concepts, such as brand equity or top-of-mind awareness.

Either way, when you downsize the amount of your brand KPIs, you’ll be able to create a greater focus around your branding objectives, which extends to your overall business objectives. As such, marketing departments (which usually head branding initiatives) will have a clearer focus of goals and will require using less time and other resources to increase the ROI of their KPIs.

A clear and precise focus of goals and objectives will also make it easier to communicate with the C-level suite of a company. This is because using fewer KPIs simplifies the process of explaining the metrics you’ll need to justify using. In turn, this will result in simpler communication and less documentation in PowerPoint slides, for example.

Avoiding Big Data Pitfalls

Dealing with big data can be useful, but it often leads to a surplus of unheeded information that remains unused and is ultimately discarded.

There are various other problems that can arise from big data, such as large, unorganized swaths of information, imprecise insights, a lack of integration, a lack of data democratization and more.

Many times, brand KPIs involve using existing data to calculate specific metrics, which creates not only more work, but more data clutter. While some metrics may be more important than others — this will vary from company to company — you should avoid using too many as a rule of thumb. The more KPIs you’ll need to track, the larger your pool of big data will be, which will, consequently, lead to more data problems.

Which Brand KPIs You Should Measure and Heed

While you should use brand KPIs sparingly, there are still certain KPIs that are crucial for your brand to track and optimize to ensure business success. As stated earlier, these will vary from company to company; however, there are certain key aspects that you should observe regularly.

Some of these are metrics, just like many KPIs. Others are broader concepts that are invaluable for your business, as they revolve around understanding your consumers. As such, the most ideal approach for gaining insights into your target market is by conducting market research.

There are various market research techniques you can apply to understand your consumers; survey research is the most important because it allows you to cut back on tracking KPIs and instead lead a customer-centric approach when it comes to improving your business.

The following provides the key KPIs and major concepts you should record and observe regularly in order to adapt to your customers. Your company should not use all of them, since minimizing your KPI reliance is a must.

Customer Experience
1. This involves the totality of feelings, experiences and perceptions your customers have about your brand.
2. You can track yours via the customer experience survey.
3. The KPIs include:
  1. The Net Promoter Score.
  2. Customer Satisfaction Score Survey (CSAT) Survey
  3. Customer Effort Score, via the CES survey
Brand Awareness
1. This is the level of consumer consciousness of a company. It involves customers’ ability to recognize a brand and associate it with a particular product or service.
2. This also involves whether customers have any familiarity with your brand.
3. You can access it using the brand awareness survey.
Brand intent
1. Similar to brand awareness, brand intent occurs farther into the customer buying journey. It deals with whether a customer would consider using a brand and whether they would prefer to use one brand over another.
2. KPIs include consideration and preference.
3. Consideration: The percentage of customers that would or have considered using a brand for their needs.
4. Preference. The percentage of customers that prefer to use a brand over another.
5. You can study this with consumer surveys.
Purchase
1. This notion deals with how customers interact with a business in terms of their customer buying behavior.
2. It typically relates to the brand conversion funnel directly.
3. The KPIs include:
  1. Usage. The percentage of customers who use a brand among a target market.
  2. Recency. How recently a given customer has purchased from a business.
  3. Frequency. The average number of times customers purchase over a certain period.
  4. Value. The average value of customer purchases over a particular time period.
  5. Conversion rate. The percentage of visits ( online or in-store) that result in a purchase (or other non-monetary conversions).
4. Conduct an RFM analysis via survey research to gain these insights.

Making Constant Improvements with Data

In order to simplify your brand KPIs, you should be attuned to your customers. To do so, you’ll need to conduct primary market research through a potent online survey platform.

A strong online survey tool uses random device engagement (RDE) sampling, which enables you to reach respondents in their natural digital environments, instead of pre-recruiting them. This removes social pressures and will cut back on biases.

You should also use a mobile-first platform, since mobile usage dominates the digital space; as such, you would need a survey tool with the best mobile experience.

The platform you opt for should also offer artificial intelligence and machine learning to remove low-quality data, offer a broad range of survey and question types and disqualify low-quality data.

Most importantly, it should allow you to survey anyone. As such, you’ll need a platform with a reach to millions of consumers, along with one that offers the Distribution Link feature.

This feature will allow you to send your survey to specific customers, instead of just deploying them across a network.

When you use an online survey platform with all of these capabilities, you’ll be getting all the quality customer insights you need to cut back on using a host of KPIs.

by lorraine

Diving Into the Customer Feedback Survey to Target All Your Customers

Using the customer feedback survey is the quickest and most effective way to gain ceaselessly coveted customer feedback. This tool provides access to all the opinions and commentary that members of your target market have.

You can use these surveys to run a survey campaign into virtually any topic that you’d like insights on from your customers themselves. While this kind of Voice of the Customer tool may appear to be too general, it is a necessity for brands — and customers agree.

Filling in surveys may also seem to be a chore, but customers appreciate it when brands take their feedback into consideration, regardless. In fact, 77% of customers view brands more favorably if proactively if they invite and accept customer feedback.

It is evident that businesses must acquire as much customer feedback as possible to inform their actions and improvements.

This article provides an in-depth look into the customer feedback survey, its importance, when and how to use it and more.

Understanding the Customer Feedback Survey

As its name implies, this is a kind of survey for gathering customer feedback, which is an all-encompassing term describing all the information that customers provide about their experience with a business.

In this regard, customer feedback can include commentary and insights into a business’s products, services, and various kinds of experiences, including customers’ overall perceptions during their customer buying journey, known as customer experience (CX).

Through the customer feedback survey, businesses also gain insights into customer behavior and various customer consumer preferences. It can provide quantitative market research through various close-ended questions, including numerical ratings questions, such as the NPS survey (Net Promoter Score).

You can also probe deeply into the minds of your target market sample by forming your customer feedback survey as a means of conducting qualitative market research. You can do this by using advanced skip logic in your questionnaire.

This feature allows you to probe further into customer feedback by routing respondents to specific follow-up questions based on the answers to a previous question. You can also make your customer feedback survey take a qualitative approach by using open-ended questions so that customers can fully explain themselves.

You can gauge your customers on specific experiences and sentiments whenever you need to gather specific feedback, especially the kind that is tied to your various marketing/business campaigns.

The Importance of the Customer Feedback Survey

The importance of the customer feedback survey cannot be overstated. This single vessel of customer feedback provides brands insights into any and every concern their customers have. The key is to use it at appropriate times and to use the proper accompanying online survey platform.

Firstly, this survey provides insights into general customer feedback on a brand, which includes customers’ thoughts, ideas, musings and even insights into their customer buying behavior.

In the age of digital experience and CX in general, it is crucial for businesses to be well-acquainted with their customers’ likes, aversions, needs and more. It is equally important to get their feedback on other matters, as this kind of feedback may point out issues you didn't know your customers had with your business.

As such, conducting this survey will reveal many issues you didn't know your brand had, whether it is in the pre-sales stage, the buying stage or the post-sale stage where your customers may return to your brand or switch to a competitor. This kind of feedback allows you to prioritize your efforts on the most pressing matters to your customers.

By understanding your customers’ pet peeves, wants, needs and gathering other feedback, you will, in turn, avoid and lower your customer attrition. Losing customers is never a positive outcome for a business, even less so considering it is 5 times more expensive to acquire new customers than it is to retain existing ones.

The customers that you retain also have a higher probability of buying from your business, as they carry a 60-70% success rate of selling to them. As such, it is critical to avoid customer attrition and maintain a steady flow of existing customers. With the customer feedback survey, you can maintain and increase your customer retention rate, while keeping your customer attrition rate at bay.

Avoiding customer attrition and maintaining customer retention allows you to increase the customer lifetime value (CLV) of your target market. This metric measures the total monetary value a customer has for your business during their relationship with the business.

The longer you retain your customers, the higher their CLV is for your business, representing a constant provider of revenue for your company. As such, the customer feedback survey goes beyond allowing customers to air out their grievances, frustrations and feelings of satisfaction. By supporting customer retention and lowering customer attrition, it helps raise the total value your customers bring to your brand in their lifetime.

However, not all customers provide any feedback. This is problematic, especially when dealing with unsatisfied customers. Only 1 in 26 unhappy customers make their grievances known. Businesses are thus left to fend for themselves when it comes to understanding what makes their customers unhappy, if they can detect this feeling at all among their customers.

The customer feedback survey provides a practical remedy for this, giving businesses an easily accessible tool to extract and gauge customer feedback, whereas, without this tool, most customers would have kept their feedback to themselves.

When and How to Use the Customer Feedback Survey

You should create and deploy the survey whenever you seek customer feedback. There are specific times during the customer journey that are especially favorable for collecting feedback, as these are the times in which customers still have interactions and intentions fresh on their minds.

Surveying customers at these moments is conducive to their providing feedback that is honest and accurate to their situation and thoughts. The following lists specific times before, during and after the sales cycle in which you should use the customer feedback survey. It also provides examples of the specific kinds of customer feedback surveys to use:

Top of the funnel interactions and occurrences customers have:
1. When customers sign up for a newsletter, first webinar or subscription list.
2. When customers visit a company website for the first time without converting.
3. When customers enter a store for the first time and leaving an email address
4. When customers inquire about a business for the first time.
  1. Example: Calling a business for the first time to ask if it offers certain products or services.
5. Use a brand awareness survey after customers have first encountered an interaction with your company.
Middle of the funnel interactions and occurrences:
1. When customers watch a webinar for the first time after having had previous interactions with a company.
2. When customers watch a second, third or further webinar.
3. After a potential client or customer inquires about an upcoming event.
4. When customers visit a website and bounce or after having made several site visits without purchasing.
5. When customers speak with a sales representative early on in the middle of the funnel (especially useful for B2B businesses looking to secure a lead). Use B2B surveys when dealing with partners, vendors and business clients.
Middle of the Funnel interactions nearing conversions
1. After customers chatted with a sales representative via a website chatting system.
2. After customers exchanged emails with a company (especially in B2B settings).
3. After thoroughly discussing an integration, plan of action, offerings at length and contracts with an MQL (especially in B2B settings).
4. After site visitors browse a website and call/chat about specific products, services and promotions.
End of the Funnel: Beginning of Purchases
1. When customers abandon their shopping carts.
  1. Use a consumer survey to ask why they abandoned their shopping cart, if they intend to return and what would make them purchase.
  2. Use the CES (Customer Effort Score) survey to quiz the difficulty customers had with the checkout process or any other part of their CX.
2. When customers call in or chat before making their purchase.
  1. Use the customer experience survey to ask whether your staff answers all of the customers’ questions, if they were helpful and if they pushed them to finally purchase.
3. When customers pay for a paid service such as a subscription.
Post-Sales
1. After customers check out their purchase.
2. After customers canceled their orders.
3. After a certain period of time passes post-purchase as a means of checking up on the customers.
  1. Use a CSAT (Customer Satisfaction Score) survey to determine the levels of satisfaction customers have with your business throughout their CX and especially with the product.
  2. Use the product satisfaction survey to gauge how well your product is received and whether customers encounter any glitches/bugs.
  3. Use an NPS survey to determine how likely customers are to recommend your business to others.

How to Apply the Customer Feedback Survey

You should target specific customers based on their interactions with your business by emailing them your surveys. This can also be done via the following ways:

Asking customers to take your survey at different social media channels
Routing them to a customer satisfaction survey in-person (by soliciting their email in-store or at a place of sales.
Emailing customers your survey based on those in a CRM system or subscription list.
Deploying surveys to a vast publishing network during, before and after various campaigns, such as advertising, PR, branding and various marketing campaigns.
Targeting specific customers by emailing them a customer feedback survey.
- These can also be those who don’t know about your business but are part of your target market.

Gaining All the Customer Insights You Need

You should always aim to get as much customer feedback as possible, as it can be applied to numerous campaigns, as well as to simply get a better understanding of the state of your niche, customers and cultural trends.

To extract and elicit feedback from customers, you’ll need to use the customer feedback survey. In order to form and deploy such a survey, you’ll need to use an apt online survey platform, ideally, one that is easy to use, allowing you to make a survey in just three easy steps.

Additionally, a strong online survey platform operates via random device engagement (RDE) sampling, enabling you to reach respondents in their natural digital habitats, as opposed to pre-recruiting them.

You should also use a mobile-first platform, as mobile dominates the digital space, so you would need a survey tool built with the best mobile experience.

The platform you use should also offer artificial intelligence and machine learning to remove low-quality data, offer a broad range of survey question types and disqualify dodgy respondents.

Most importantly, it should allow you to survey anyone. As such, you’ll need a platform with a reach to millions of consumers, along with one that offers the Distribution Link feature.

This feature will allow you to send your survey to specific customers, alongside deploying them across a network.

When you use an online survey tool with all of these capabilities, you’ll be making the most out of your customer feedback survey.

by lorraine

Diving Into the Employee Retention Survey to Avoid Turnover

All businesses must conduct the employee retention survey periodically, should they seek to secure employee morale and minimize turnover.

Employee retention is an absolute necessity, as it is the employees that enable a company to operate smoothly, if not entirely. Businesses that fail to prioritize employee retention pay the steep price of high turnover and the ensuing poor reputation. This directly affects brand equity and the overall state of a business.

Despite the importance of employee retention, there are several concerning statistics when it comes to this business aspect. First off, although the average and ideal employee retention rate is 90%, almost 4 million American employees have quit their jobs in April 2021 alone.

More troubling is the fact that 31% of employees have quit their job within the first 6 months of starting with a company. Given these grim statistics, it is no wonder that almost 50% of HR leaders say employee turnover and retention is their top challenge.

Clearly, employee retention is a key challenge that many companies have not been able to properly work out and fully resolve.

This article explains the employee retention survey, its importance, when to use it, how to create it and more.

Understanding the Employee Retention Survey

As its name implies, this is a kind of employee feedback survey, designed specifically to help businesses retain their employees. This kind of survey is constructed so that business owners and HR workers can understand the ideal environments and needs of their employees, so that, in turn, the employees stay with the company.

This kind of survey examines employees on their needs, motivations, desires and current perception of their working environment, understanding of business expectations, along with those of their own position, their sense of belonging, comfort levels, rapport with other employees and more.

Employee retention refers to the number of employees a company manages to keep within a specific period of time. The higher your employee retention is, the longer your employees stay with your company.

Given that the employee retention survey is premised on keeping employees, this kind of survey can include elements from the following survey types:

The employee satisfaction survey
The employee burnout survey
The employee recognition survey
The eNPS survey, or Employee Net Promoter Score survey

Essentially, this survey can delve into any employee and work-related topic that can assess employee happiness. As such, you can use these kinds of survey types for brainstorming the questions and format of your employee retention survey.

You should also consider regularly running all of these surveys alongside one another, or at least elements of them in one survey, to stay attuned to how your employees are faring in their positions.

The Importance of the Employee Retention Survey

This survey is important on many fronts. It is chiefly important due to the idea of retention. Although employees come and leave organizations frequently, this is not something that businesses should accept.

Instead, businesses should attempt to retain their employees, as high turnover rates harm them. Having to replace employees can be a long and costly process. There is also no guarantee that replacements will perform as well as the employees who left.

However, as previously mentioned, retention statistics are bleak. As a matter of fact, the average employee turnover rate in 2021 in the US is almost 60%. This means that most companies retain less than half of their employees.

Low retention and high turnover rates reflect poorly on your company, damaging your reputation in their wake. Besides these issues, it will make future and current job seekers hesitant about joining your company.

High employee retention, on the other hand, is rightfully desired, a high employee retention rate maximizes profits. This is because employees who have been with a company longer are far more acclimated with the business than new employees, owing to better performance and knowledge of company processes.

Employees you retain for longer periods do not merely require less training than new employees but tend to be more loyal to the company. In turn, they boost morale and can act as employee advocates for your business. They would do so by recommending your company to others by leaving positive online reviews, through word of mouth and leaving high eNPS scores.

While high employee retention rates can raise profits by four times, high employee turnover is responsible for major US companies spending upwards of $1 trillion on finding and recruiting replacement workers annually.

High employee retention rates can be achieved with the employee retention survey, as businesses who craft it carefully with the proper online survey platform can gain valuable insights on their employees. They can then use these insights to transform and improve their work environments.

A whopping 90% of workers say they are more likely to stay at a company that takes and acts on feedback. Therefore, businesses can directly increase their employee retention by using the employee retention survey. The key is to know when to use them, how to craft them and using a trustworthy online survey platform.

When to Use the Employee Retention Survey

Deciding on the best time to send a survey can be difficult, as there are plenty of other critical business concerns and goings-on. Besides, you ideally would need your employees to dedicate their time to their work, as opposed to taking a seemingly non-essential task.

As such, you should know that there are several opportune times to create, send and analyze your employee retention survey. The list below features these times, along with periods of certain business intents, such as improving something in the employee experience.

Annually, biannually and quarterly to get a broad view of employee sentiment.
1. If you use surveys during all of these time frames, consider setting up different themes for each survey.
2. For example, some surveys should be on their own performance, while others can focus on their feelings and perceptions about your business.
During major times of change, such as a merger and/or acquisition.
1. You should wait about a month before implementing this survey, as your employees need to get used to the change, along with its effects on their own positions and new colleagues.
After a company event, such as a sales event, or a cultural event with your team.
After they take a training course on your company’s tools and protocols, along with one to enrich their knowledge, such as a course employees are assigned to get a certification after their completion.
After they’ve completed a major assignment, for example, one that completes their quarterly or other, non-time-based objectives.
During transitions to different teams or managers.
After objectives and goals have been communicated to and assigned to your employees.
1. These often occur at the end or start of a new quarter or bi-annually.
During times in which you feel your team needs to improve its productivity.
1. This often involves times where employees aren't hitting their goals, or are doing so with difficulty.
If you’ve noticed, or have been told by HR about moments of tension between employees or employees and their workload.
When you seek to improve company culture or are curious as to how your employees feel in regards to your business and their job as a whole.

How to Create the Employee Retention Survey

To create the employee retention survey, first decide on the larger purpose of the survey. Use the above section as a guide in terms of the theme and timeframe of the survey. Then, form a preliminary set of questions.

Use a variety of questions to keep your employees engaged and reap quality insights, the kind that won’t require you to elicit more insights/ survey studies. Start by learning about the 6 main types of survey questions. Apply the most relevant types of question types for your set of preliminary questions.

For example, some questions should use a scale, such as Likert scale questions or the aforementioned eNPS survey and its major question. Other questions will warrant using close-ended questions with multiple answers and so on.

You’ll also need to use open-ended questions if you seek to create a qualitative survey. In addition, many times, businesses use open-ended questions as follow-up questions.

For example, if your preliminary question was “which of the following projects did you like working on?,” the follow-up question ought to be “why?,” which requires a thoughtful, in-depth answer that multiple-choice answer questions cannot always provide (although in some cases, you can use multiple-choice questions as follow up questions.

When creating follow-up questions, use advanced skip logic, the online survey mechanism that routes respondents to particular follow-up questions. These questions must be relevant to their answer to a preliminary question.

After completing your questionnaire portion, find the most convenient time for you to send your employee retention survey to your team, along with the most fitting time to announce it and elicit their responses.

If you’d like to learn how to create employee retention survey questions, you can find them in the link provided, along with examples.

Don’t forget to create a “thank you” portion to the survey or a note in your post-survey email to show your team your appreciation and gratitude, along with the importance of their feedback. This provides common courtesy, along with making your employees feel seen and heard.

Use the Distribution Link feature to send the survey to your team. Then, parse the results by filtering data on the dashboard of your online survey platform. Analyze survey data and convene with the HR team to discuss your findings. Finally, take the necessary actions to make improvements for your employees.

Augmenting Your Workspace to Retain Talent

According to various employee retention statistics, including the ones in this article, companies can’t continue to afford to lose their people and to recruit new ones in their place. They should strive for high levels of employee retention and can achieve this through the employee retention survey.

In order to form and deploy such a survey, you’ll need to use a high-performing online survey platform, ideally, one that is easy to use, allowing you to make a survey in just three easy steps.

Additionally, you should also use a mobile-first platform, as mobile dominates the digital space, so you would need a survey tool built with the best mobile experience. This is especially important, as many employees will likely take your survey on their mobile devices.

Most importantly, the online survey platform you use should allow you to survey specific people. As such, you’ll need a platform with a reach to millions of consumers, along with one that offers the Distribution Link feature.

When you use an online survey tool with all of these capabilities and more, you can easily foster employee retention with a strong employee retention survey.

by lorraine

Frequently asked questions

What are some benefits of using survey software to make your own survey?

Which three steps are required to make your own survey?

Why is it important to define your survey audience?

What types of responses do survey platforms typically offer?

What other features should you look for when choosing a survey platform to make your own survey?

1. Fast

2. Cost-effective

3. Coverage is good and growing

4. Response rate is solid

5. Flexible

6. Telemetry data

7. RDE will get stronger in the future

8. River sampling is different, as devices are unknown

Examples of RDE

Example 1:

Example 2:

Example 3:

Let's get real

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